[kictanet] Should CIOs and CMOs develop BFF Status? A case for closer cooperation

[Antony Kimani]

Ali,

I did a paper in college regarding the same trend, having spent half of my
life in ICT and the other in Marketing, but my lecturers requested me to
change that paper because it seemed unpracticable.

In the last years, my marketing(sales) has shifted from targeting CIO's to
Marketer's a typical example is during pitching and implementation of call
center solutions, the shift has changed from the CIO to the Customer Care
Managers(who very well work under Marketers).

wish I completed that paper, all in all well put article.

Antony


On Sat, Jun 22, 2013 at 11:59 AM, Ali Hussein <ali at hussein.me.ke> wrote:

> We are living in interesting times. Headlines and stories across media
> channels talk about the death of marketing as we know it. Pundits talk
> about the changing roles of the CIO and the CMO. Some even talk about the
> collapse of the two roles into one. Here are a few predictions:-
>
>    - In a few years CMOs will spend more on technology – digital
>    marketing, Analytics, BI, Enterprise Marketing Management (EMM) etc. – than
>    CIOs. This you can take to the bank.
>    - Globally the $1 trillion marketing industry is feeling the impact of
>    software eating marketing. This is now a board level issue as data and KYC
>    (know your customer) is driving/enabling companies to mass customize
>    products and services.
>    - The burden of understanding technology’s impact on marketing,
>    customer experience and leading innovation is now on CMOs and their
>    agencies. This is a departure from the normal practice of pushing
>    everything ‘IT’ to the CIO/CTO.
>
> Read on:
>
> http://www.alyhussein.com/
>
> *Ali Hussein*
>
> *CEO, 3mice interactive media ltd*
>
> *Partner, Telemedia Africa Ltd
> *
>
>
>
> Tel: +254713601113
>
> Twitter: @AliHKassim
>
> Skype: abu-jomo
>
> LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>
>
> Blog: www.alyhussein.com
>
>
> Any information of a personal nature expressed in this email are purely
> mine and do not necessarily reflect the official positions of the
> organizations that I work with.
>
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