[kictanet] Should CIOs and CMOs develop BFF Status? A case for closer cooperation

[Ali Hussein]

We are living in interesting times. Headlines and stories across media
channels talk about the death of marketing as we know it. Pundits talk
about the changing roles of the CIO and the CMO. Some even talk about the
collapse of the two roles into one. Here are a few predictions:-

   - In a few years CMOs will spend more on technology – digital marketing,
   Analytics, BI, Enterprise Marketing Management (EMM) etc. – than CIOs. This
   you can take to the bank.
   - Globally the $1 trillion marketing industry is feeling the impact of
   software eating marketing. This is now a board level issue as data and KYC
   (know your customer) is driving/enabling companies to mass customize
   products and services.
   - The burden of understanding technology’s impact on marketing, customer
   experience and leading innovation is now on CMOs and their agencies. This
   is a departure from the normal practice of pushing everything ‘IT’ to the
   CIO/CTO.

Read on:

http://www.alyhussein.com/

*Ali Hussein*

*CEO, 3mice interactive media ltd*

*Partner, Telemedia Africa Ltd
*



Tel: +254713601113

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim<http://ke.linkedin.com/in/alihkassim>

Blog: www.alyhussein.com


Any information of a personal nature expressed in this email are purely
mine and do not necessarily reflect the official positions of the
organizations that I work with.
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