[kictanet] The death of print media

Tue Sep 27 10:02:36 EAT 2011

Hey Bobby,

The difference here is the media has already embrace the webŠlook around,
most print publications have an online edition. What media houses are
grappling with is how to make sense of the web business model. This is quite
a shift from the traditional publishing business model as clients demand
more transparency and measurements. Many publications outside the US and
Europe are just beginning to be sustainable online because the US and Europe
models don¹t work as they are in other markets and need tweaking.

But I am certain that I cannot convince you that print is not dead, so I
will let you win :-) but only time will tell.

Harry  

From:  robert yawe <robertyawe at yahoo.co.uk>
Reply-To:  robert yawe <robertyawe at yahoo.co.uk>
Date:  Tue, 27 Sep 2011 07:30:49 +0100 (BST)
To:  Harry Hare <harry at africanedevelopment.org>
Cc:  KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Subject:  Re: [kictanet] The death of print media

Hi Harry,

Being my managing editor I need to weight my words carefully least I find
myself platform less.

The banks used similar analogies to yours when they rejected the initial
advances from Safaricom and their MPesa act, when the multinationals
contacted their corporate headquarters they must have received back 1,000 of
links to studies done in the "developed" world about mobile money transfer
and payment initiatives.  They were told that mobile is about micro payments
not serious business transactions.

It is definite that the "experts" could not read the writing on the wall
because it was in a language they did not understand "M-Pesa" which had been
erroneously translated to Mobile Money.  In addition they failed to factor
in a population with peculiar habits since such a variable is difficult to
incorporate into a financial spreadsheet model.

Print is dead and the sooner we accept the verdict the better for us all.

Regards

"I am a grand father because my niece recently gave birth to a bouncing baby
boy, but I am also a great grand father as my grand niece recently gave
birth to a bouncing baby girl - I use a smart phone"

Robert Yawe
KAY System Technologies Ltd
Phoenix House, 6th Floor
P O Box 55806 Nairobi, 00200
Kenya

Tel: +254722511225, +254202010696

From: Harry Hare <harry at africanedevelopment.org>
To: robertyawe at yahoo.co.uk
Cc: KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Tuesday, 27 September 2011, 7:29
Subject: Re: [kictanet] The death of print media

Hey Bobby and the online wirriors :-)

You made an accurate observation, but the conclusion could have been rushed.
The lack of response from print media could be that your target audience was
misssed - either due to absence or placement; effectiveness of the advert
itself and the call to action etc. So there are many variables that cause
someone to or not respond to a print advert.

It true that globally print is turning online but most media houses are
keeping both cos there is quite a large audience that still prefers and
consumes print than online. So preference is a key factor on this this. We
are seeing publications printing on demand for instance, just for thier
customers.

The web has many advantages over print. Think about it, an impression on the
web is equivalent to your turning a newspaper page and seeing an advert.
Now, you can measure this on the web, but not on print. It's also easier to
respond to call to action on the web than on print.

Then ofcourse print is changing and creating linkages with mobile and web.
Many print publications are now using technologies like QR codes to land you
onto a specific page on the web...so we are already seeing convergence here.

So yes, online is encroaching, but it will be a while before print dies. By
the way some publications which went totally online about 5 years ago, are
back on print again :-) I cant explain the dynamics here, but they must have
realised that they needed their print back. Just my unschooled thoughts.

Harry Hare

Sent from my iPhone

On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo at softlaw.co.ke> wrote:

> Barrack,
> 
> I think by using your grandpa in your example you have just proved Robert's
> point.
> 
> Regards,
> Harry Karanja
> 
> Sent from my iPhone
> 
> On Sep 26, 2011, at 9:07 AM, Barrack Otieno <
> <mailto:otieno.barrack at gmail.com> otieno.barrack at gmail.com> wrote:
> 
>> I guess it depends with the target audience, grandpa has been faithfull in
>> buying his daily , he then asks me to update him on emerging trends in
>> technology since he cant figure out the tech lingua in the dailies.
>> 
>> Best Regards
>> 
>> On Mon, Sep 26, 2011 at 9:02 AM, Rad! < <mailto:conradakunga at gmail.com>
>> <mailto:conradakunga at gmail.com> conradakunga at gmail.com> wrote:
>>> Well ... they same thing was said about newspapers when radio gained
>>> popularity and again later when TV gained popularity.
>>> 
>>> Yet somehow print media is still with us some 60+ years after its
>>> death was predicted ...
>>> 
>>> On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <
>>> <mailto:robertyawe at yahoo.co.uk>  <mailto:robertyawe at yahoo.co.uk>
>>> robertyawe at yahoo.co.uk> wrote:
>>>> > Hi All,
>>>> > I have finally realised that the print media is dead for all intent but
>>>> the
>>>> > distribution of political propaganda here is my proof;
>>>> > 5 years ago I could place an advert in the classified section of the
>>>> Nation
>>>> > or Standard newspapers and receive over 500 responses, 2 years ago I
>>>> would
>>>> > place a one eighth page full colour advert only to receive 150 responses,
>>>> > last week a placed a quarter page advert in the Nation and only received
5
>>>> > responses.
>>>> > Interestingly, I placed a link on facebook and my website received over
>>>> 700
>>>> > hits within 4 hours, that's the final straw I will no longer spend a
>>>> penny
>>>> > on print advertising and fully embrace online.
>>>> > Regards
>>>> >
>>>> >
>>>> > Robert Yawe
>>>> > KAY System Technologies Ltd
>>>> > Phoenix House, 6th Floor
>>>> > P O Box 55806 Nairobi, 00200
>>>> > Kenya
>>>> >
>>>> > Tel: +254722511225, +254202010696
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>> 
>> 
>> 
>> -- 
>> Barrack O. Otieno
>> Afriregister Ltd (Kenya)
>> www.afrire <http://www.afriregister.com> gister.bi <http://gister.bi> ,
>> <http://www.afriergister.com>  <http://www.afriregister.com>
>> www.afriregister.com <http://www.afriregister.com>
>>  <http://www.afriregister.com> ICANN accredited registrar
>> +254721325277
>> +254-20-2498789
>> Skype: barrack.otieno
>> 
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people and institutions interested and involved in ICT policy and
regulation. The network aims to act as a catalyst for reform in the ICT
sector in support of the national aim of ICT enabled growth and development.

KICTANetiquette : Adhere to the same standards of acceptable behaviors
online that you follow in real life: respect people's times and bandwidth,
share knowledge, don't flame or abuse or personalize, respect privacy, do
not spam, do not market your wares or qualifications.

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