[kictanet] The death of print media

Tue Sep 27 07:29:41 EAT 2011

Hey Bobby and the online wirriors :-)

You made an accurate observation, but the conclusion could have been rushed. The lack of response from print media could be that your target audience was misssed - either due to absence or placement; effectiveness of the advert itself and the call to action etc. So there are many variables that cause someone to or not respond to a print advert.

It true that globally print is turning online but most media houses are keeping both cos there is quite a large audience that still prefers and consumes print than online. So preference is a key factor on this this. We are seeing publications printing on demand for instance, just for thier customers.

The web has many advantages over print. Think about it, an impression on the web is equivalent to your turning a newspaper page and seeing an advert. Now, you can measure this on the web, but not on print. It's also easier to respond to call to action on the web than on print. 

Then ofcourse print is changing and creating linkages with mobile and web. Many print publications are now using technologies like QR codes to land you onto a specific page on the web...so we are already seeing convergence here.

So yes, online is encroaching, but it will be a while before print dies. By the way some publications which went totally online about 5 years ago, are back on print again :-) I cant explain the dynamics here, but they must have realised that they needed their print back. Just my unschooled thoughts.

Harry Hare

Sent from my iPhone

On Sep 27, 2011, at 6:22 AM, Harry Karanja <kairo at softlaw.co.ke> wrote:

> Barrack,
> 
> I think by using your grandpa in your example you have just proved Robert's point.
> 
> Regards,
> Harry Karanja
> 
> Sent from my iPhone
> 
> On Sep 26, 2011, at 9:07 AM, Barrack Otieno <otieno.barrack at gmail.com> wrote:
> 
>> I guess it depends with the target audience, grandpa has been faithfull in buying his daily , he then asks me to update him on emerging trends in technology since he cant figure out the tech lingua in the dailies.
>> 
>> Best Regards
>> 
>> On Mon, Sep 26, 2011 at 9:02 AM, Rad! <conradakunga at gmail.com> wrote:
>> Well ... they same thing was said about newspapers when radio gained
>> popularity and again later when TV gained popularity.
>> 
>> Yet somehow print media is still with us some 60+ years after its
>> death was predicted ...
>> 
>> On Mon, Sep 26, 2011 at 8:55 AM, robert yawe <robertyawe at yahoo.co.uk> wrote:
>> > Hi All,
>> > I have finally realised that the print media is dead for all intent but the
>> > distribution of political propaganda here is my proof;
>> > 5 years ago I could place an advert in the classified section of the Nation
>> > or Standard newspapers and receive over 500 responses, 2 years ago I would
>> > place a one eighth page full colour advert only to receive 150 responses,
>> > last week a placed a quarter page advert in the Nation and only received 5
>> > responses.
>> > Interestingly, I placed a link on facebook and my website received over 700
>> > hits within 4 hours, that's the final straw I will no longer spend a penny
>> > on print advertising and fully embrace online.
>> > Regards
>> >
>> >
>> > Robert Yawe
>> > KAY System Technologies Ltd
>> > Phoenix House, 6th Floor
>> > P O Box 55806 Nairobi, 00200
>> > Kenya
>> >
>> > Tel: +254722511225, +254202010696
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>> 
>> -- 
>> Barrack O. Otieno
>> Afriregister Ltd (Kenya)
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>> 
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> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.
> 
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