[kictanet] Local Content Perception survey

dmbuvi at gmail.com dmbuvi at gmail.com
Thu Jun 23 13:21:34 EAT 2011


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Local Content Perception survey


I, Dennis Mbuvi will be part of a panel at the upcoming AITEC Broadcast and  
Film Africa (BFA) [http://www.aitecafrica.com/event/view/71] conference. I  
will be discussing challenges facing content producers in Africa. I would  
like to collect your views on locally produced content, especially your  
commercial perspective. The questions below are all optional, but please  
assist by answering as much as you can. The survey covers digital content  
ie movies, music, animations, electronic books.


Would you buy any locally produced content - music, video  
(movies,animation), literature

Yes
No


Have you ever bought any locally produced digital content?

Yes
No


If you have purchased locally produced content, how much of it have you  
purchased in total

1 copy
1 - 5 copies
5 - 10 copies
more than 10 copies


At what price would you be comfortable purchasing locally produced music  
at? eg Kshs 50, Kshs 100, Kshs 500



At what price would you be comfortable purchasing locally produced video  
content at? eg Kshs 50, Kshs 100, Kshs 500



How would you rate the majority of locally produced content?

High
Average
Below Average


Do you believe content producers are doing enough to market their content  
in Africa? Why do you say so?



Any additional remarks on locally produced content



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