[kictanet] Zuku (DTH) TV -- 3 transponders over NSS12 satelliteEast Africa Beam

[aki]

Thank you Dr Ndemo for the response.

I'd also like to add that the NSS12 EIRP around EA region is about 50dbW
which seems will mean a minimum sat dish size of Ku 1.2metre. These dishes
roughly range from 100-175USD, though am not very certain of large volume
prices that Wananchi may have further negotiated with manufacturers. If the
competition for subscriber base will be around the basic and mid range
content packages, the additional hardware costs may mean that end users
could spend at least 12 months worth of subscription amounts just on setup.
If Wananchi are looking at subsidizing or absorbing initial setup and
hardware costs, they are in for a very slow rollout. If they have a
subscriber base target of 50,000 kenyans within 12 months, that's roughly
about 136 installations per day. That's a steep target with time consuming
setups like sat dishes, even if they have many installers or agents.

On a DTT rollout with CAMs makes the services much more lower cost rollout (
for subscribers ) and quick access to the content markets. I wonder why they
have not thought of DTT as the primary and SAT as secondary ( in remote
areas ) ? Possibly combining the Basic and Mid range content packages on DTT
with an immediate rollout with a simple antenne and dvb-cam receiver. I find
Wananchi's Sat decision a bit baffling and if for example DSTV ever decided
to roll out Basic packages on DTT to save thousands of Kenyans on setup
costs with express setup times, then Wananchi and all other content
providers may have to follow the same direction.

Corrections are welcome.

Thank you.





On subsi, Aug 1, 2011 at 5:02 AM, <bitange at jambo.co.ke> wrote:

> Our strategy is to use both DTT and DTH.  Whereas DTT I cheaper to diploy
> in most parts of the country, it is very expensive in Northern Kenya.  It
> makes sense subsidizing DTH there till DTT becomes viable there.
>
> Further revenue streams for DTT will mostly come from conditional accerss
> thus making it almost as expensive as DTH.
>
> Ndemo.
> Sent from my BlackBerry®
>
>
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