[kictanet] Does Kenya's Advertising Standards Body Monitor Social Media Advertising?

[Muchiri Nyaggah]

Hi.

The Advertising Standards Body of Kenya needs to start working on policy
guidelines for online advertising to protect Kenyan consumers from rogue
agencies out to make a quick buck. The US FTC busted Reverb Communications
for having it's staff post reviews on iTunes while posing as
consumers. Here's the full story http://bit.ly/bbq6Ld

As penetration of Internet access improves and more Kenyan businesses set up
outposts on social sites, this kind of tricks are bound to become prevalent
here. ASBK may need to first start by improving its presence on the Internet
though, I couldn't find their website at all (do they have one?).


Kind regards,



*Muchiri* Nyaggah

Director

@muchiri

Semacraft.com
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