[kictanet] Yawe for Post Master General

Rad! conradakunga at gmail.com
Mon Nov 8 11:20:56 EAT 2010


This is where Posta needs to think outside the box.

Trying to compete with email (official correspondence e.g. bills,
statements), facebook (personal correspondence e.g. letters, penpals etc)
and MPesa (no more mailing of cheques) is folly.

To re-invent itself Posta needs to realize that the one thing you cannot
send via email is physical goods.

How many businesses are based on a model of physical goods?

Enter Posta. There is a significant opportunity in delivering goods from A
to B. This is very difficult because finding A and B is problematic. We
cannot depend on a system of landmarks to describe locations of businesses
and houses. The problem is thanks to lethargic officials in charge of
planning urbanization across Kenya is by and large unplanned. This bell
cannot be un-rung. Some of these landmarks have deeply historical knowledge.
For example the NOCK stage on Haile Selassie is still called Agip. Others
depend on other locations.

Given that Posta has a good physical presence across Nairobi why shouldn't
they undertake their own initiative to map the physical location of their
customers? It would be folly to depend on City Councils more preoccupied in
throwing chairs. In any case, Posta should be doing KYC anyway.

This would yield valuable information that would not only aid in their
operations but can also be exposed to end users and consumers either
directly or via some sort of API for courier companies to build solutions
around receipt and dispatch.

Given also that Posta has a large fleet of vehicles and physical presence
across Kenya a model of physical delivery of goods is one they should be
able to easily step into and compete favourably with the likes of DHL.

In a nutshell this will yield the following opportunities
- Fostering of an e-commerce industry in kenya with a closed buyer-seller
loop (that is currently very open,hindering the same)
- Partnering with e-comerce businesses, a new revenue stream
- Increased business in the parcel delivery & courier sector, increased
revenue stream
- Enhanced productivity, since with mapped customers routes and deliveries
can be optimized, saving costs
- Sale of data - other couriers and businesses can pay for access to this
data, a new revenue stream
- Fostering development of B2B systems - with an API anyone can access this
data programatically (for a fee) and use this platform to build additional
solutions, a new revenue stream

Everyone is a winner!

On Mon, Nov 8, 2010 at 10:56 AM, Odhiambo Washington <odhiambo at gmail.com>wrote:

>
>
> On Mon, Nov 8, 2010 at 10:30 AM, Rad! <conradakunga at gmail.com> wrote:
>
>> If Posta was serious about remaining relevant they would grasp the
>> opportunity to develop and run a physical addressing system for Kenya.
>>
>
> @Rad!,
>
> The physical addressing system: Isn't this the same thing that Kanjo
> already started, albeit so badly? If Kanjo's was the pilot project for
> Kenya, then I must say it's awful. It may not be surprising that some
> officials from Kanjo went for overseas trips to learn how the physical
> addressing+Post Codes is supposed to be done, only to come and do an awful
> one for Nairobi!
> I think that "physical addressing == Post Codes", right? Can this be done
> by Posta without involving the Kanjo's of other towns in Kenya? With the
> poor infrastructure that we have in this country, I still wonder how Posta
> would deliver mail to my rural home, when I cannot even drive there myself,
> because the govt expects me to build the roads I need to use!
>
>
>
> --
> Best regards,
> Odhiambo WASHINGTON,
> Nairobi,KE
> +254733744121/+254722743223
> _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
> Damn!!
>
>
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