[kictanet] Mobile Number Portability - growing the mobile market

Tue May 4 07:57:06 EAT 2010

Hi 

For experiences on MNP,  please see research based evidence   from   the Asian region at http://lirneasia.net/2010/04/lirneasia-collaborates-with-the-pakistan-telecom-authority-pta-to-deliver-the-mobile-2-0-expert-forum/ . The case of Pakistan and 9 other countries in the region   is a useful base as Kenya  implements MNP to avoid making  mistakes that can be avoided.   

>From the very high level presentations you will notice that Kenya is    still struggling at the very elementary level of opportunities provided by the mobile phenomena  and  just scratching the surface. Beyond voice the opportunities are immense to grow the Kenyan market to dizzying heights . Our energy should therefore be focused on growing an even greater market  NOT how to share the current market .

http://www.sundaytimes.lk/100502/BusinessTimes/bt26.html   provides a quick summary of the event

cheers 

Muriuki Mureithi

From: Vitalis Olunga [mailto:volunga at yahoo.com] 
Sent: 30 April 2010 20:38
To: mureithi at summitstrategies.co.ke
Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions
Subject: Re: [kictanet] Mobile Number Portability

I don't intend to contribute more on this subject but as I had indicated earlier, Mobile Number Portability or Number Portability in general has been having insignificant impact, if any, in the markets where it has been implemented.  In some cases, it has even worked in the favour of the dominant players to entrench their dominanace. It may only be an additional cost and introducing inefficieny in the network, as the ported number has to be active in more than one network.  A problem in the donating nework essentally affects the ported numbers in the recipient neworks and vice versa.  Unfortunately it may be too late now to reverse the decicsion already made by the regulaor to implement MNP in Kenya. But, it may still require the struggling operators to search for other long-term strategies to turn tables in this  market, not quick fix solutions. There are numerous empirical case study  results with negative outcomes, similar to the one quoted by Muriuki. 

Regards

Vitalis

  _____  

From: muriuki mureithi <mureithi at summitstrategies.co.ke>
To: volunga at yahoo.com
Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions <kictanet at lists.kictanet.or.ke>
Sent: Fri, April 30, 2010 6:25:08 PM
Subject: Re: [kictanet] Mobile Number Portability

Great  observation  Barrack
MNP is just an excuse  , all those you have mentioned  matter most. 
Cheers 
MM

-----Original Message-----
From: Barrack Otieno [mailto:otieno.barrack at gmail.com] 
Sent: 30 April 2010 18:18
To: mureithi at summitstrategies.co.ke
Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions
Subject: Re: [kictanet] Mobile Number Portability

MM,

I am just curious, does consistency of the company in terms of brand,
perfomance and involvementin CSR affected MNP?

Regards

On Fri, Apr 30, 2010 at 5:13 PM, muriuki mureithi
<mureithi at summitstrategies.co.ke> wrote:
> Thanks Gerhard
>
> Unfortunately,   the porting fee  extends the walled garden concept even
> further and thus discriminates and  segments a target market for MNP
perhaps
> as you note for the high end.  It would be interesting to see if the
market
> leader does not make moves that  consolidates its advantage with its war
> chest.  This is what Mobilink  continues to do. I noted that operators
give
> some goodies for those who port.
>
> BTW when is the service being launched?
>
> Cheers
>
> Muriuki Mureithi
>
>
>
> From: Gerhard May [mailto:gerhard.may at gmail.com]
> Sent: 30 April 2010 17:06
> To: mureithi at summitstrategies.co.ke
> Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions
> Subject: Re: [kictanet] Mobile Number Portability
>
>
>
> Hello Muriuki,
>
> market characteristics in Kenya require MNP to increase competitiveness in
a
> market where one dominant player got 80% market share.
>
> MNP will dilute the "club stategy" (within own network charges are low and
> to other networks very high) since networks can no longer be identified by
> the prefix (072x does not necessarily mean that the number is a Saf'com
> number or 073x Zain)
>
> Note: in Pakistan 2.5m customers out of 97m have moved but in terms of
> revenues that could be easily more than 20% of the total market volume
(and
> compared to the leaders 32% market share a significant percentage).
>
> Gerhard May
>
> On Fri, Apr 30, 2010 at 3:55 PM, muriuki mureithi
> <mureithi at summitstrategies.co.ke> wrote:
>
> Hi Jevans
>
> Just come from Pakistan this week and they have an interesting model with
> the MNP managed by an independent agency. MNP established in March 2007 is
> among the earliest and  customers pay a small fee to be ported.  To date
> only 2.5m people have ported among the 97   million cellular customers.
> Operators ( 6 ) use MNP to poach but as the numbers  indicate, this has
not
> been successful for large movements despite the heavy ads. Typical porters
> are TOP not BOP to retain  number  mostly for quality and coverage issues.
> Price issues at BOP level does not appear to be  addressed by MNP and
> therefore multiple cards phenomena still prevalent . BOP is only served
when
> behavioural factors are taken into account – family and friends packages
are
> more significant than retaining the phone number.  Competition is stiff
> with the largest operator   Mobilink having  a 32% market  share.
>
>
>
> Cheers
>
> Muriuki Mureithi
>
>
>
> From:
kictanet-bounces+mureithi=summitstrategies.co.ke at lists.kictanet.or.ke
>
[mailto:kictanet-bounces+mureithi=summitstrategies.co.ke at lists.kictanet.or.k
e]
> On Behalf Of Jevans Nyabiage
> Sent: 30 April 2010 15:29
> To: mureithi at summitstrategies.co.ke
> Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions
> Subject: [kictanet] Mobile Number Portability
>
>
>
> Hi All,
>
> Looking at countries that have tried to unveil the Mobile Number
> Portability, it seems no impact has been felt in most of them including
> developed ones.
>
>
>
> Is Kenya any different? Do Kenyans really need MNP? Who will it benefit?
> Will it ever work as subscribers will be required to pay Sh1,000 to switch
> to another network.
>
>
>
> Jevans
>
>
>
>
>
>
>
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> --
> Gerhard May
>
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-- 
Barrack O. Otieno
+41767892272
Skype: barrack.otieno

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