[kictanet] Safaricom personalizes mobile service Implements Nokia Siemens Networks’ subscriber data management platform

[ALEX OWITI]

* *



*Press Release*

*Nairobi**, Kenya** – August 25, 2010*





*Safaricom personalizes mobile service***

*Implements Nokia Siemens Networks’ subscriber data management platform *



Leading Kenyan telecoms operator Safaricom will soon be able to offer new,
personalized services to its subscribers.



The operator is deploying Nokia Siemens Networks’ Subscriber Data Management
(SDM) platform to pull together subscriber data that currently resides on
multiple databases. The platform will allow Safaricom to gain better insight
into the needs and likes of its customers and offer targeted services. The
deployment is part of Safaricom’s transition to an all-IP network.



“We want customers that stay with us because we offer the specific services
they love,” said John Barorot, chief technology officer, Safaricom. “Nokia
Siemens Networks’ subscriber data management platform helps us understand
the needs and demands of our subscribers. This enables us to provide more
customized and secure services and that makes for happier customers.”



“A central, unified data base allows secure, seamless data management for
services and applications,” added Manfred Egger, head of Safaricom customer
team, Nokia Siemens Networks. “By bringing together subscriber data,
Safaricom will obtain insight into its subscribers’ behavior and be able to
offer customized services that meet their varied interests.”



Nokia Siemens Networks will supply its subscriber data management solution,
including the One-NDS real-time subscriber data repository, to consolidate
subscriber data from multiple applications. The consolidation is far more
efficient than managing multiple databases for different applications,
including Home Location Register (HLR), Home Subscriber Server (HSS) and
converged Data Authentication, and provides a converged platform that makes
it easier to create and deliver new services.



Nokia Siemens Networks will also enhance Safaricom’s network management
system to enable better monitoring and optimization of its
network.Integration and consulting services will be provided to ensure
a smooth
implementation.





*About Safaricom*

Formed at the turn of the decade following the liberalization of Kenya’s
telecoms sector as a joint venture between global leader Vodafone of the UK
and the government of Kenya, Safaricom has firmly established its
credentials as a regional leader, spawning a virtual telecoms revolution in
Kenya.



Growing from its cradle in mobile voice services, Safaricom is a total
telecoms company. The firm, which has a subscriber base of over 16 million,
offers all telecoms services under one roof: mobile and fixed voice and data
services on a variety of platforms: Kenya’s widest and only 3G network; a
growing fibre optic cable footprint and its most expansive WIMAX presence. For
more details please go to: http://www.safaricom.co.ke/



About  Nokia Siemens Networks

Nokia Siemens Networks is a leading global enabler of telecommunications
services. With its focus on innovation and sustainability, the company
provides a complete portfolio of mobile, fixed and converged network
technology, as well as professional services including consultancy and
systems integration, deployment, maintenance and managed services. It is one
of the largest telecommunications hardware, software and professional
services companies in the world. Operating in 150 countries, its
headquarters are in Espoo, Finland. www.nokiasiemensnetworks.com



Talk about Nokia Siemens Networks’ news at
http://blogs.nokiasiemensnetworks.com and find out if your country is
exploiting the full potential of connectivity at
http://connectivityscorecard.org





Media Enquiries



Nokia Siemens Networks

Nada Chammas

Media Relations, Middle East and Africa

Phone: +971 4 4460213

e-mail: nada.chammas at nsn.com



Media Relations

Phone: +358 7180 31451

e-mail: mediarelations at nsn.com



Safaricom

Washington Akumu

Public Relations & Sponsorship Manager

Phone: +254 724 509 033

e-mail: pr at safaricom.co.ke





Notes to editors:

*After the data consolidation, Nokia Siemens Networks will substitute the
existing HLRs with new data-less NT-HLR frontends. Further, data-less
network applications such as Home Subscriber Server (HSS), Equipment
Identification Register (EIR), Mobile Number Portability (server) (MNP) and
Authentication, Authorization and Accounting (server) (AAA) will follow
soon.
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