[kictanet] Mobile Number Portability
muriuki mureithi
mureithi at summitstrategies.co.ke
Fri Apr 30 15:55:29 EAT 2010
Hi Jevans
Just come from Pakistan this week and they have an interesting model with
the MNP managed by an independent agency. MNP established in March 2007 is
among the earliest and customers pay a small fee to be ported. To date
only 2.5m people have ported among the 97 million cellular customers.
Operators ( 6 ) use MNP to poach but as the numbers indicate, this has not
been successful for large movements despite the heavy ads. Typical porters
are TOP not BOP to retain number mostly for quality and coverage issues.
Price issues at BOP level does not appear to be addressed by MNP and
therefore multiple cards phenomena still prevalent . BOP is only served when
behavioural factors are taken into account - family and friends packages are
more significant than retaining the phone number. Competition is stiff
with the largest operator Mobilink having a 32% market share.
Cheers
Muriuki Mureithi
From: kictanet-bounces+mureithi=summitstrategies.co.ke at lists.kictanet.or.ke
[mailto:kictanet-bounces+mureithi=summitstrategies.co.ke at lists.kictanet.or.k
e] On Behalf Of Jevans Nyabiage
Sent: 30 April 2010 15:29
To: mureithi at summitstrategies.co.ke
Cc: ke-internetusers-bounces at bdix.net; KICTAnet ICT Policy Discussions
Subject: [kictanet] Mobile Number Portability
Hi All,
Looking at countries that have tried to unveil the Mobile Number
Portability, it seems no impact has been felt in most of them including
developed ones.
Is Kenya any different? Do Kenyans really need MNP? Who will it benefit?
Will it ever work as subscribers will be required to pay Sh1,000 to switch
to another network.
Jevans
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