[kictanet] [Fwd: Balancing Act: African Broadcast and Film Markets Report is out now]

[alice]

Dear all

Interesting report but for a whopping – GBP500/US$1,000....making it out 
of reach for most.

Affordable local content?


And it is indeed encouraging that organizations like IDRC taking up the 
challenge to narrow the knowledge/information gap with initiatives like 
the BPO Research study.

best
alice




African Broadcast and Film Markets
Report's content 
<http://lists.balancingact-africa.com/t/927/235533/131/0/> 		Other 
reports <http://lists.balancingact-africa.com/t/927/235533/2/0/> 	 
Consultancy <http://lists.balancingact-africa.com/t/927/235533/58/0/> 	

In a world of converging media, telcos and ISPs are increasingly having 
to pay attention to what their counterparts in the broadcast and film 
industry are doing. Africa’s first genuine “triple play” offers will be 
launched shortly and mobile operators and broadcasters are trialling 
mobile TV. Therefore the world of programme rights and production costs 
may be a mystery that you will need to know more about.

Increasingly, SMS and the Internet are being used as media. To reverse 
Marshall McLuhan’s well known phrase: the message is now the medium. 
There were 4.5 million downloads from Africa of material from the second 
series of Big Brother. Increasingly, SMS and the Internet are becoming 
media and will compete for advertising with the broadcast industry: 
there are shifting patterns for advertising in different media. For 
anyone interested in how the broadcast and film industry has and will 
develop and its converge with the telecoms industry, there has been a 
frustrating lack of data up until now.

Balancing Act’s African Broadcast and Film Markets, published in 
association with Intermedia, is over 340 pages long and has 132 charts, 
41 tables of statistical data and 12 graphic maps. It is probably the 
most detailed data source on both industry and audience information for 
the sector in Africa. The report includes:

• *Part 1 *provides an analysis of the developing industry (based on a 
survey of 40 countries) and has the following sections:

African industry overview – Slow but steady liberalisation: This looks 
at the state of liberalisation, for radio and TV; the international 
players in the market; the scale of broadcast advertising; and the 
battle for Pay-TV subscribers. The beginning of the end for Mr President 
TV looks at the difficult commercial position of public broadcasters and 
ways they might get out the trap they are in.

Other areas covered include: The costs of local and international 
programming; Digitilisation and High Definition– Slow progress but it is 
on its way; Africa’s film industry – Low output but big changes afoot; 
Africa goes triple-play – the early pioneers roll-out; The potential 
market size for Pay Television; Reaching African diaspora audiences – 
competing for eyeballs away from home; and Mobile TV – a technology for 
Africa?

• *Part 2* looks at Africa’s rapidly shifting landscape through audience 
research from 17 key markets: Algeria, Angola, Burundi, Egypt, Ghana, 
Kenya, Morocco, Mozambique, Nigeria, Rwanda, Senegal, South Africa, 
Tanzania, Togo, Tunisia, Uganda and Zimbabwe.

• Each survey involves a large sample size, and is conducted through 
face-to-face interview, usually in the home of the respondent. The 
result is an unusually rich, single source for data on how Africans are 
interacting with traditional and emerging broadcasters and platforms, 
new technologies and modes of mass and inter-personal communication. It 
is sufficiently standardised to allow cross-comparison between countries 
and trend analysis across the timeframe data has been collected.

For the first time, there is now data on SMS and Internet use that 
enables a sizing of the current market and the basic socio-demographic 
data to allow a serious examination of the potential future markets.

For a full list of the contents:
http://www.balancingact-africa.com/broadcast_markets.html 
<http://lists.balancingact-africa.com/t/927/235533/131/0/>

The report is priced as follows:
Full price (Africa) – GBP500/US$1,000;
Full price (Rest of the World) – GBP750/US$1,500;
Reduced price for universities and NGOs – GBP375/US$700.

Click below to order:
http://www.balancingact-africa.com/profiles/order/order_form.php 
<http://lists.balancingact-africa.com/t/927/235533/226/0/>


    You may also want to order one of the following:

African Telecoms and Internet Markets – Part 1: West Africa 	African 
Voice and Data Bandwidth Forecasts (2006-2011) 	

CLICK HERE TO ORDER 
<http://lists.balancingact-africa.com/t/927/235533/2/0/>

M-Money - Finances, Banking and Payments through mobile phones 	African 
VoIP Markets 	

	

    * Contact one of our analysts <mailto:info at balancingact-africa.com>



    Graphic maps showing significant patterns at a glance

The report contains essential socio-demographic data with clear metrics 
for defining levels of affordability. The graphic map above shows the 
percentage of people able to afford certain kinds of high-value consumer 
goods in each of the 17 countries covered. The report also includes 
comparisons of levels of people defined as middle class against levels 
of television and PC ownership.


    Tables with up-to-date key industry data

The tables and boxes provide data on: satellite, IP-TV and cable 
subscribers; advertising spend in selected African countries as a 
percentage of GDP; Top 15 African countries by ad spend and radio and TV 
ownership; Government broadcasting – sources of financing; advertising 
spend by TV channel in Kenya and Tanzania; outdoor mobile cinema 
attendance in Kenya, box office and audience attendance for 100 South 
African films; the DVD and Video market in South Africa by value; 
diaspora populations and subscriber levels to diaspora services; and 
countries offering 3G services.


    Charts illustrating listening viewing habits for leading TV and
    radio broadcasters

The report includes audience data for all 17 countries on: daily 
audiences for leading TV and radio broadcasters; viewing and listening 
levels at different times of the day; trust in information provided by 
leading broadcaster, both radio and television; interest in different 
types of programming (news, sports, fashion, etc); newspaper readership; 
media equipment ownership (radio, TV, satellite, PC and mobile); and 
media equipment used yesterday. All data is cross-comparable across 
countries and the report contains a pan-African summary and individual 
sub-regional summaries for East, North, South and West Africa.


    Use of convergence media (SMS, Mobile TV, IP-TV and Internet)

For the first time, the report provides detailed use figures for 
converged media, both in terms of equipment ownership and use yesterday. 
Although Internet figures remain low in some countries, a “critical 
mass” of users clearly exists in other countries. It tracks the 
percentage of respondents who use SMS as a source of information and the 
figures are consistently higher than might be expected.


    Key statistics overview

Each of the 17 audience country profiles has a detailed summary panel 
providing: socio-demographics; media ownership and daily use; top radio 
and TV channel by listening or viewing daily and daily Internet use; 
regulatory bodies; and the approximate number of domestic TV and radio 
channels.