[kictanet] Marketing Kenya as a BPO Destination

Brian Munyao Longwe blongwe at gmail.com
Sun Jun 22 10:39:29 EAT 2008


Hi Aki,

Excellent analysis. True, VOIP can be used to greatly lower costs of  
the call itself, but latency, and the ability to offer a similar  
quality of service is the problem.

Round Trip Time (RTT) for an IP packet from Kenya to USA/Europe is  
approx 500ms (milliseconds). Compare that to 50ms on a packet from  
Ghana, India or South Africa and it is clear that the competitive  
quality is higher in those countries.

What's the difference? Kenya uses satellite for international  
transport. Those other countries have submarine fiber optic as a medium.

The performance differences here are like comparing going to Mombasa  
by car against going by airplane - except in this case the airplane  
ride costs less than the car!

Amazing but bandwidth on satellite in this part of Africa costs 8-10  
times and sometimes up to 20 times more. Than bw on fiber optic!!!!

The advent of TEAMs into Kenya will be the entry of Kenya into true  
global ICT competitiveness.

Regards,

Brian

Sent from my iPhone

On 21 Jun 2008, at 5:56 PM, aki <aki275 at googlemail.com> wrote:

> After research and on the issue of expensive bandwidth, below is a  
> basic bandwidth usage cost analysis for a call centre.
>
> For a call centre, a BPO purchases a cir duplex 1Mbit/s @ Usd 5000  
> ( eg 325,000/- ksh ). After compression by voip equipment, it is  
> possible to get 64 voice sessions per mbit. This means a total of 64  
> voice channels can be used at any given time. If the call centre is  
> offering full time capacity services at 20 hours/day = 1200 minutes.  
> 64 * 1200 = 76800 voice minutes * 30 = 2,304,000 total voice monthly  
> minutes/325,000 = 7 / 64 = 0.11 kshs per voice channel.
>
> From the calculation, each voice call costs 0.11 kshs per minute. Is  
> this cost too expensive to prevent a call centre from operating?
>
> Corrections are welcome.
> With Rgds.
>
>
> On Fri, Jun 20, 2008 at 12:54 PM, Wambui Wakarema <wambuiwakarema at yahoo.co.uk 
> > wrote:
>
> Is the ICT Board aware that the BPO industry in Kenya is in crisis?  
> Most of the BPO's and Call Centres have suspended operations due to  
> the high cost of bandwidth. They are all waiting for the subsidy  
> that never was. When is the subsidized bandwidh going to be  
> released? There may be no BPO's to use it by the time it is released  
> - if ever.
>
> Added to this is the struggle to get BPO work both locally and from  
> overseas. Has the Board developed a strategy for marketing Kenya as  
> an outsourcing destination? Am not talking about haphazard marketing  
> activities and expos. What is the long term strategy? Can industry  
> players have a look at this strategy or plan?
>
> Wambui Wakarema
>
> Sent from Yahoo! Mail.
> A Smarter Email.
>
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