[kictanet] MPesa - Whose brand is it? Safaricom or Vodafone?

Alex Gakuru alexgakuru.lists at gmail.com
Thu Apr 10 08:59:32 EAT 2008


Does it then mean future "M-PESA business" revenues and/or royalties will
henceforth go to Vodafone and not Safaricom shareholders?


On Wed, Apr 9, 2008 at 2:28 PM, Harry Hare <harry at africanedevelopment.org>
wrote:

>  Dear Colleagues,
>
>
>
> Just saw this story on CNNMoney and started wondering whose product M-Pesa
> is…I always thought M-Pesa was a local invention of the creative minds at
> Safaricom but looks like Vodafone is claiming ownership of the brand. It
> would probably be good to start documenting the origins of M-Pesa as I see
> this brand across Africa.
>
>
>
> Regards
>
> Harry
>
>
>
> http://money.cnn.com/news/newsfeeds/articles/newstex/AFX-0013-24343341.htm
>
>
>
>
>
> Vodafone's jv to launch mobile money transfer service in Tanzania
>
> April 08, 2008: 08:40 AM EST
>
>
> Apr. 8, 2008 (Thomson Financial delivered by Newstex) --
>
> - Vodafone (NYSE:VOD) Group Plc. said its joint-venture, Vodacom Group
> plans to launch its M-Pesa mobile money transfer service to its 4.1 mln
> customers in Tanzania at the end of the month.
>
> Vodacom, which has operations in South Africa, Tanzania, Lesotho,
> Mozambique and the Democratic Republic of the Congo, is a joint venture
> between Vodafone and Telkom South Africa.
>
> The launch of Vodafone M-PESA in Tanzania will see Vodafone's
> award-winning mobile money transfer service available in a second African
> market.
>
>
>
>
>
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