[kictanet] MPesa - Whose brand is it? Safaricom or Vodafone?

[Harry Hare]

Dear Colleagues,

 

Just saw this story on CNNMoney and started wondering whose product M-Pesa
is.I always thought M-Pesa was a local invention of the creative minds at
Safaricom but looks like Vodafone is claiming ownership of the brand. It
would probably be good to start documenting the origins of M-Pesa as I see
this brand across Africa.

 

Regards

Harry

 

http://money.cnn.com/news/newsfeeds/articles/newstex/AFX-0013-24343341.htm

 

 

Vodafone's jv to launch mobile money transfer service in Tanzania

April 08, 2008: 08:40 AM EST


Apr. 8, 2008 (Thomson Financial delivered by Newstex) -- 

- Vodafone (NYSE:VOD) Group Plc. said its joint-venture, Vodacom Group plans
to launch its M-Pesa mobile money transfer service to its 4.1 mln customers
in Tanzania at the end of the month.

Vodacom, which has operations in South Africa, Tanzania, Lesotho, Mozambique
and the Democratic Republic of the Congo, is a joint venture between
Vodafone and Telkom South Africa.

The launch of Vodafone M-PESA in Tanzania will see Vodafone's award-winning
mobile money transfer service available in a second African market.

 

 

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