[kictanet] is your website relevant?

Mon Jun 18 10:12:22 EAT 2007

Becky, 

The problem is even worse because hardly any of website owners have ever known how many, if at all they had any, people visited their sites. Perhaps many of these websites are known only to the owners, and their friends who care to type their URLs from (socially?) handed out business cards.

A websites consultant recently told me "one is deemed to be speaking Latin and Greek just mentioning offering "Search Engines Optimisation-SEO" services"   

Sad in the global competitiveness age and when there exists several FREE website visitors tracking tools, such as "Statcounter" (http://www.statcounter.com) and Google Analytics  (http://www.google.com/analytics/) 

What are your website visitors statistics? 
About outsourcing entrepreneurs sites?

When will Dr. Ndemo  announce the government's Outsourcing Board appointees and they get down to earning their salaries?

2 cents

Rebecca Wanjiku <rebeccawanjiku at yahoo.com> wrote:   only 10% of kenyan websites  have relevant content- Michuki

  Having a website maybe the most fashionable thing for many Kenyan companies, but how many websites are relevant? How many have content that is important to local people?

  Michuki Mwangi, Chief Executive Officer at KENIC reckons that 90% of the websites in Kenya are irrelevant and user unfriendly. The 10% are under construction, and remain so for a long time.

  At the monthly forum, Michuki indicted many organizations of developing websites that donï¿½t give visitors reason to come back, because they have same information after three years.

  ï¿½Less than 50 % of the content of the web is irrelevant and does not address the core functions of the organizations,ï¿½ said Michuki.

  For instance, Nakumatt Holdings website; it has a slide show of buildings, information about the company and very little about the products available and the prices. Uchumi website has information about products and the prices but is limited to products on special offer.

  Compared to Tesco super market in the UK- all the walkways are listed, groceries, finance, media information occupies less space, and maximizes on their core business.

  The Kenya Airports Authority  (KAA) website is equally incapable of providing flight information, parking costs and directions to and from the airport. The website does not load up easily and has more information on tourism compared to its core functions.

  With the website being labeled as off the mark, one participant commented that even the boards at the airport do not work.

  compare to the British Airports Authority website- it has flight information, how to leave from one airport to the next, car park direction and fees, security alerts among other features.

  Telkom scored higher marks, had all the information about their services, loads fast but there is no way to purchase the services online, one has to fill forms and visit agents to get services.

  Michuki argued that the main problem lies in the fact that websites have been labeled as ï¿½IT jobsï¿½ and are only there, not to help in marketing. In this respect, many organizations leave website management to their IT departments and do nothing to improve on the content available.

  To redress this, organizations need to identify right target group, build online social networks, and collaborations between academia, media and government to ensure that content is generated.

  ends 

Tel. 254 720 318 925

blog:http://beckyit.blogspot.com/   

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