[kictanet] Tom Friedman

[bitange at jambo.co.ke]

Dear All,
Below article was in the New York Times.

Regards and Happy Easter
Ndemo.


April 4, 2007
Op-Ed Columnist, New York Times
The African Connection
By THOMAS L. FRIEDMAN
NAIROBI, Kenya

Was anybody out there checking out jobs with the U.S. post office in 2005?
Do you remember when you called that 800 number to get details? Sure you
do. Do you remember how the voice on the other end of the line helping you
had this soft British accent with a slight African lilt? Do you know why?
Because you were routed to a call center in Kenya.

So maybe you weren’t looking for a job, but you had just bought a new
computer. And when you turned it on, you clicked the icon for one of
America’s biggest Internet service providers to get broadband access. But
you needed someone to talk you through getting it connected — so you
called that 800 number. The techie who helped you was also a Kenyan at
that same Nairobi call center.
It’s called KenCall. It is located in an abandoned avocado processing
plant, and it is the largest of Kenya’s blooming outsourcing call centers,
with almost 300 employees and annual revenues that
have grown to $3.5 million since it opened three years ago. If you’re
surprised it’s here, so are most of its customers.
“I was actually talking to someone in America who had just given birth and
she was ordering high-speed D.S.L. for her new residence — three or four
hours after the birth,” said Nina Nyongesa, a
25-year-old KenCall supervisor and I.T. graduate of Nairobi University.
“She said to me, ‘Where are you?’ I said, ‘Nairobi.’ And she said, ‘Are
you sure?’ And she was really happy — so she bought one for herself, one
for her mother and one for her mother-in-law. So instead of making one
sale I made three.”
KenCall is one small reason that Kenya’s economy grew 6 percent last year.
Yes, Kenya still has all the ills of other African states — from AIDS to
abject poverty. But Kenya also now has a
democratically elected government that is learning to get out of the way
of Kenya’s entrepreneurs and to get them the bandwidth they need to
compete globally. It’s way too early to declare Kenya an
economic “African Tiger,” but something is stirring here that bears
watching — and KenCall is emblematic of it.
The company was started by the half-English, half-Kenyan Nicholas Nesbitt,
his brother Eric and his brother-in-law Stephen Liggins. Nicholas Nesbitt
and Liggins had made successful careers on
Wall Street. But after Kenya’s democratic elections in 2002, they decided
to come home and see if they could do good for their country and for
themselves by taking advantage of Kenya’s large pool
of educated, English-speaking talent to break into the outsourcing industry.

There was one big problem. Kenya, like the rest of East Africa, was not
connected to any global undersea fiber-optic cable that would give it the
cheap high-speed bandwidth of the scale needed
by call centers. The Internet here all came via satellite, which is more
expensive to begin with and was made even more so by the fact that the
Kenyan state phone company had a monopoly.

In a rare move in Africa, the Kenyan government decided to give up that
monopoly and open competition for satellite-provided bandwidth — even
though it meant laying off 6,000 government workers. The competition made
KenCall’s business possible. The Kenyan government is now working
feverishly to get connected to the global fiber-optic network, via an
undersea cable, which would make bandwidth here cheap and plentiful enough
for all sorts of outsourcing.

KenCall opened in late 2004, taking orders for U.S. late-night TV
commercials. Its Kenyan operators sold Yellow Page ads, security alarms
and mortgages. But it has since grown its business to include data-entry
for one of the premier Wall Street credit-rating firms and handling
service calls for global banks and insurance companies. For an economy
dependent on coffee, safaris and flowers, this is a real change of pace.

“The concept of connecting to the outside world and attracting investors
from the outside — that has not been here before,” remarked Stephen
Ogunde, another KenCall supervisor. KenCall’s employees can make in a
month what half of Kenya’s population makes in a year: around $350. They
get health care and free transportation.

Don’t give up on Africa. KenCall is a reminder that with a little less
government regulation, a little more democracy and a lot more bandwidth,
African entrepreneurs can play this game too. “In the
old days, ‘landlocked’ meant you didn’t have a harbor,” said Mr. Nesbitt.
“In the new days, it means you don’t have fiber broadband to the rest of
the world. This whole market here is just waiting for
that.”




---------------------------------------------- 
This message has been scanned for viruses and
dangerous content by Jambo MailScanner, and is
believed to be clean.
---------------------------------------------
"easy access to the world"