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</o:shapelayout></xml><![endif]--></head><body bgcolor=white lang=EN-CA link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US'>FYI<o:p></o:p></span></p><p class=MsoNormal><a name="_MailEndCompose"><span style='font-size:11.0pt;font-family:"Calibri",sans-serif;color:#1F497D;mso-fareast-language:EN-US'><o:p> </o:p></span></a></p><div><div style='border:none;border-top:solid #E1E1E1 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'>From:</span></b><span lang=EN-US style='font-size:11.0pt;font-family:"Calibri",sans-serif'> Damu Sasa [mailto:info@damu-sasa.co.ke] <br><b>Sent:</b> Thursday, June 16, 2022 10:19 AM<br><b>To:</b> =?utf-8?Q??= <mnyanchama@aganoconsulting.com><br><b>Subject:</b> Damu Sasa & University of Nairobi Partner to tackle Blood Management Problem in Kenya<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;background:white;border-collapse:collapse'><tr><td width="100%" valign=top style='width:100.0%;padding:0in 0in 0in 0in'><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width=0 style='width:495.0pt;border-collapse:collapse'><tr><td style='padding:0in 0in 0in 0in'><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td valign=top style='padding:0in 0in 0in 0in'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td width="100%" valign=top style='width:100.0%;background:white;padding:.25in 0in 0in 0in'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td valign=top style='padding:9.0pt .25in 9.0pt .25in'><p class=last-child1 align=center style='text-align:center'><span style='font-family:"Helvetica",sans-serif;color:black'><a href="https://mailchi.mp/1b79394b38dc/damu-sasa-university-of-nairobi-partner-to-tackle-blood-management-problem-in-kenya?e=38c263c862"><span style='color:black'>View this email in your browser</span></a><o:p></o:p></span></p></td></tr><tr><td valign=top style='padding:9.0pt .25in 9.0pt .25in'><p class=MsoNormal align=center style='text-align:center'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=e62fb58aec&e=38c263c862" target="_blank"><span style='text-decoration:none'><img border=0 width=256 id="_x0000_i1025" src="https://dim.mcusercontent.com/cs/eff43e0067c2bd794f33c34af/images/ce41c0c3-87a8-01fd-b64d-818361d32fff.png?w=257&dpr=2" alt="Damu Sasa Logo"></span></a><o:p></o:p></p></td></tr><tr><td valign=top style='padding:6.0pt 6.0pt 6.0pt 6.0pt;background-size:cover;background-position-x:50%;background-position-y:50%'><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse' id="section_19a43acb5235c1caf7f899dbe6622b93"><tr><td valign=top style='padding:0in 0in 0in 0in;background-size:cover;background-position-x:50%;background-position-y:50%'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td width="100%" valign=top style='width:100.0%;padding:0in 0in 0in 0in;background-size:cover;background-position-x:50%;background-position-y:50%'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td valign=top style='padding:0in 0in 0in 0in;background-size:cover;background-position-x:50%;background-position-y:50%'><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td valign=top style='padding:0in 0in 0in 0in'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td width="100%" valign=top style='width:100.0%;padding:0in 0in 0in 0in'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td valign=top style='padding:9.0pt 12.0pt 9.0pt 12.0pt'><p class=MsoNormal style='text-align:justify'><b><span style='font-size:21.0pt;font-family:"Helvetica",sans-serif;color:#2861AE'>Damu Sasa & University of Nairobi Partner to tackle Blood Management Problem in Kenya</span></b><b><span style='font-size:23.5pt;font-family:"Helvetica",sans-serif;color:black'><o:p></o:p></span></b></p></td></tr><tr><td valign=top style='padding:9.0pt 12.0pt 9.0pt 12.0pt'></td></tr></table></td></tr></table></td></tr></table></div></td></tr></table></td></tr></table></td></tr></table></div></td></tr><tr><td valign=top style='padding:9.0pt 0in 9.0pt 0in'><p class=MsoNormal align=center style='text-align:center'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=68f23ac131&e=38c263c862" target="_blank"><span style='text-decoration:none'><img border=0 width=564 id="_x0000_i1026" src="https://dim.mcusercontent.com/cs/eff43e0067c2bd794f33c34af/images/4aab65ac-6aa2-57e9-a929-dfbb49eb0c42.jpeg?w=564&dpr=2" alt="UONBI & Damu Sasa R&D Team"></span></a><o:p></o:p></p></td></tr><tr><td valign=top style='padding:9.0pt .25in 9.0pt .25in'><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:black'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=baf075c3c3&e=38c263c862"><span style='color:#E72C3B'>Damu Sasa System Limited</span></a></span><span style='font-family:"Tahoma",sans-serif;color:#E72C3B'> </span><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>has entered into an agreement with the University of Nairobi to conduct research on blood services management and technology in Kenya.</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>The study, which is funded by the </span><span style='font-family:"Tahoma",sans-serif;color:black'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=1c794e4e5a&e=38c263c862"><span style='color:#E72C3B'>International Development Research Centre <strong><span style='font-family:"Tahoma",sans-serif'>(IDRC)</span></strong></span></a></span><strong><span style='font-family:"Tahoma",sans-serif;color:#2861AE'> </span></strong><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>of Canada with </span><span style='font-family:"Tahoma",sans-serif;color:black'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=580213dbbe&e=38c263c862"><span style='color:#E72C3B'>Villgro Africa</span></a></span><strong><span style='font-family:"Tahoma",sans-serif;color:#2861AE'> </span></strong><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>as the administering agency, will focus on understanding the blood services ecosystem in Kenya, ways in which blood donations can be enhanced, and how technology can be utilized to improve the situation.</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>According to the WHO, Kenya needs close to one million units of blood every year. However, this target is rarely achieved, with the Kenya National Blood Transfusion Service </span><strong><span style='font-family:"Tahoma",sans-serif;color:#E72C3B'>(</span></strong><span style='font-family:"Tahoma",sans-serif;color:black'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=ad8ec244e3&e=38c263c862"><strong><span style='font-family:"Tahoma",sans-serif;color:#E72C3B'>KNBTS</span></strong></a></span><strong><span style='font-family:"Tahoma",sans-serif;color:#E72C3B'>)</span></strong><span style='font-family:"Tahoma",sans-serif;color:#2861AE'> collecting approximately 30% of the optimal target.</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>“The perennial problem calls for a systematic approach to understanding the dimensions of the causes of the poor response to donations,” said Dr Matunda Nyanchama, the Damu Sasa Executive Chairman. “Only then can there be an optimal solution to alleviate things in the current situation,” he added.</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>The study is expected to benefit the healthcare industry with insights that could lead to innovative practices to boost blood donations and entrench a regular and voluntary donation culture. It will be carried out in 47 counties, and target public, private and mission-managed healthcare transfusion facilities, as well as the Kenyan public.</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>The project underlines the IDRC’s commitment to supporting projects that have high impact potential on the lives of the people. On their part, Villgro Africa is committed to assisting start-ups whose work has high potential to benefit society in the continent and the rest of the world. In the past, Villgro Africa has supported Damu Sasa to build technology capabilities that enabled blood donations to continue even in the face of the COVID-19 Pandemic, specifically the physical distance requirements.</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>Speaking at the project inauguration, the University of Nairobi’s Prof. Julius A. Ogeng'o, Deputy Vice-Chancellor in charge of academic affairs said, “there is a need for elevated collaboration between academic institutions and industry.” He added that the University of Nairobi, a regional leader in research and teaching, “has adequate and fully-qualified resources to support initiatives such as this one.” He took note of the multi-disciplinary composition of the team, saying that most problems in society today need such an approach of diverse expertise and experience.</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:#2861AE'>Related Coverage:</span><span style='font-family:"Tahoma",sans-serif;color:black'><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:black'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=f0cfea4d13&e=38c263c862"><span style='font-size:10.5pt;color:#E72C3B'>Damu Sasa Partners with UON to Scale Blood Donations in Kenya</span></a><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:.25in;text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:black'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=62925eeb21&e=38c263c862"><span style='font-size:10.5pt;color:#E72C3B'>UoN and Damu-Sasa to research on Improvement of Blood Management Services</span></a><o:p></o:p></span></p><p class=last-child1 style='text-align:justify'><span style='font-family:"Tahoma",sans-serif;color:black'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=98f1ee24b2&e=38c263c862"><span style='font-size:10.5pt;color:#E72C3B'>Damu Sasa partners with the University of Nairobi to advance the management of blood in Kenya</span></a><o:p></o:p></span></p></td></tr><tr><td valign=top style='padding:9.0pt .25in 9.0pt .25in;border-radius:50px'><div align=center><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 style='border-collapse:collapse'><tr><td valign=top style='background:#E72C3B;padding:0in 0in 0in 0in;border-radius:50px;display:inline-block;min-width:30px'><p class=MsoNormal align=center style='text-align:center'><a href="https://damu-sasa.us10.list-manage.com/track/click?u=eff43e0067c2bd794f33c34af&id=f2342b091f&e=38c263c862" target="_blank"><span style='font-family:"Helvetica",sans-serif;color:white;border:solid #E72C3B 1.5pt;padding:12.0pt;background:#E72C3B;text-decoration:none'>Download App from Playstore</span></a><o:p></o:p></p></td></tr></table></div></td></tr><tr><td valign=top style='padding:15.0pt .25in 15.0pt .25in;min-width:100%'><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%;border-collapse:collapse'><tr><td 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