<div dir="ltr">Hoping this will reduce the ever growing number of undesired promotional messages we receive each day. Kudos Safaricom for the move! <div><br></div><div><div class="gmail-gE gmail-iv gmail-gt" style="padding:20px 0px 0px;font-size:0.875rem;font-family:Roboto,RobotoDraft,Helvetica,Arial,sans-serif"><br class="gmail-Apple-interchange-newline"><table cellpadding="0" class="gmail-cf gmail-gJ" style="border-collapse:collapse;margin-top:0px;width:auto;font-size:0.875rem;letter-spacing:0.2px;display:block"><tbody style="display:block"><tr class="gmail-acZ" style="height:auto;display:flex"><td class="gmail-gF gmail-gK" style="white-space:nowrap;padding:0px;vertical-align:top;width:859.703px;line-height:20px;display:block;max-height:20px"><table cellpadding="0" class="gmail-cf gmail-ix" style="border-collapse:collapse;table-layout:fixed;width:859px"><tbody><tr><td class="gmail-c2" style="display:flex"><h3 class="gmail-iw" style="overflow:hidden;font-size:0.75rem;font-weight:inherit;margin:inherit;text-overflow:ellipsis;letter-spacing:0.3px;color:rgb(95,99,104);line-height:20px"><span class="gmail-qu" tabindex="-1"><span name="Africa's Talking" class="gmail-gD" style="color:rgb(32,33,36);font-size:0.875rem;font-weight:bold;display:inline;vertical-align:top;letter-spacing:0.2px;line-height:20px">Africa's Talking</span> <span class="gmail-go" style="vertical-align:top;color:rgb(85,85,85)"><a target="_blank" href="https://support.google.com/mail/answer/1311182?hl=en" class="gmail-acP" style="vertical-align:top;color:rgb(34,34,34)">via</a> <a href="http://sendgrid.net">sendgrid.net</a> </span></span></h3></td></tr></tbody></table></td><td class="gmail-gH gmail-bAk" style="text-align:right;white-space:nowrap;vertical-align:top;display:block;max-height:20px"><div class="gmail-gK" style="padding:0px;display:flex"><span id="gmail-:2e7" class="gmail-g3" title="Nov 30, 2020, 5:38 PM" alt="Nov 30, 2020, 5:38 PM" tabindex="-1" style="vertical-align:top;margin:0px;font-size:0.75rem;letter-spacing:0.3px;color:rgb(95,99,104);display:block;line-height:20px">5:38 PM (1 hour ago)</span><div class="gmail-zd gmail-bi4" tabindex="0" style="display:inline-block;height:20px;margin-left:20px;outline:0px"><span class="gmail-T-KT" style="display:inline-flex;height:20px;text-align:center;width:20px;padding:0px;margin:0px;border:none;outline:none"></span></div></div></td><td class="gmail-gH" style="text-align:right;white-space:nowrap;vertical-align:top;display:flex"></td><td class="gmail-gH gmail-acX gmail-bAm" rowspan="2" style="text-align:right;white-space:nowrap;vertical-align:top;display:block;max-height:20px"><div class="gmail-T-I gmail-J-J5-Ji gmail-T-I-Js-IF gmail-aaq gmail-T-I-ax7 gmail-L3" tabindex="0" style="display:inline-flex;border-radius:2px 0px 0px 2px;font-size:0.875rem;text-align:center;margin:0px 0px 0px 20px;height:20px;line-height:18px;min-width:0px;outline:none;padding:0px;background:transparent;color:rgb(68,68,68);border:none"><img class="gmail-hB gmail-T-I-J3" src="https://mail.google.com/mail/u/0/images/cleardot.gif" alt="" style="background: url("https://www.gstatic.com/images/icons/material/system/1x/reply_black_20dp.png") 50% 50% / 20px no-repeat; height: 20px; margin: 0px; vertical-align: middle; width: 20px; opacity: 0.7; display: inline-block; padding: 0px; transition: opacity 0.15s cubic-bezier(0.4, 0, 0.2, 1) 0s;"></div><div id="gmail-:2ei" class="gmail-T-I gmail-J-J5-Ji gmail-T-I-Js-Gs gmail-aap gmail-T-I-awG gmail-T-I-ax7 gmail-L3" tabindex="0" style="display:inline-flex;border-radius:0px 2px 2px 0px;font-size:0.875rem;text-align:center;margin:0px 0px 0px 20px;height:20px;line-height:18px;min-width:0px;outline:none;padding:0px;background:transparent;color:rgb(68,68,68);border:none"><img class="gmail-hA gmail-T-I-J3" src="https://mail.google.com/mail/u/0/images/cleardot.gif" alt="" style="background: url("https://www.gstatic.com/images/icons/material/system/1x/more_vert_black_20dp.png") 50% 50% / 20px no-repeat; height: 20px; width: 20px; margin: 0px; vertical-align: middle; opacity: 0.7; display: inline-block; padding: 0px; transition: opacity 0.15s cubic-bezier(0.4, 0, 0.2, 1) 0s;"></div></td></tr><tr class="gmail-acZ gmail-xD" style="height:auto;display:flex"><td colspan="3"><table cellpadding="0" class="gmail-cf gmail-adz" style="border-collapse:collapse;table-layout:fixed;white-space:nowrap;width:1098px"><tbody><tr><td class="gmail-ady" style="overflow:visible;text-overflow:ellipsis;display:flex;line-height:20px"><div class="gmail-iw gmail-ajw" style="overflow:hidden;max-width:92%;display:inline-block"><span class="gmail-hb" style="vertical-align:top;color:rgb(95,99,104);font-size:0.75rem;letter-spacing:0.3px;line-height:20px">to <span dir="ltr" name="me" class="gmail-g2" style="vertical-align:top">me</span></span></div><div id="gmail-:2eh" class="gmail-ajy" tabindex="0" style="display:inline-flex;margin-left:4px;vertical-align:top;border:none;outline:none"><img class="gmail-ajz" src="https://mail.google.com/mail/u/0/images/cleardot.gif" alt="" style="background: url("https://www.gstatic.com/images/icons/material/system/1x/arrow_drop_down_black_20dp.png") 50% 50% / 20px no-repeat; cursor: pointer; padding: 0px; vertical-align: baseline; height: 20px; width: 20px; border: none; margin: 0px 0px 0px auto; right: 0px; top: 0px; display: flex; opacity: 0.54;"></div></td></tr></tbody></table></td></tr></tbody></table></div><div id="gmail-:2e3" style="font-family:Roboto,RobotoDraft,Helvetica,Arial,sans-serif;font-size:medium"><div class="gmail-qQVYZb"></div><div class="gmail-utdU2e"></div><div class="gmail-lQs8Hd"></div><div class="gmail-btm"></div></div><div class="gmail-" style="font-family:Roboto,RobotoDraft,Helvetica,Arial,sans-serif;font-size:medium"><div class="gmail-aHl" style=""></div><div id="gmail-:2eg" tabindex="-1"></div><div id="gmail-:2e5" class="gmail-ii gmail-gt" style="font-size:0.875rem;direction:ltr;margin:8px 0px 0px;padding:0px"><div id="gmail-:2e4" class="gmail-a3s gmail-aiL gmail-msg-3324554284559773398" style="overflow:auto hidden;font-variant-numeric:normal;font-variant-east-asian:normal;font-stretch:normal;font-size:small;line-height:1.5;font-family:Arial,Helvetica,sans-serif"><u></u><div style="font-family:arial,helvetica,sans-serif;font-size:14px"><center class="gmail-m_-3324554284559773398wrapper"><div><table cellpadding="0" cellspacing="0" border="0" width="100%" class="gmail-m_-3324554284559773398wrapper" bgcolor="#FFFFFF" style="table-layout:fixed;width:1098px"><tbody><tr><td valign="top" bgcolor="#FFFFFF" width="100%"><table width="100%" align="center" cellpadding="0" cellspacing="0" border="0"><tbody><tr><td width="100%"><table width="100%" cellpadding="0" cellspacing="0" border="0"><tbody><tr><td><table width="100%" cellpadding="0" cellspacing="0" border="0" align="center" style="width:600px;max-width:600px"><tbody><tr><td bgcolor="#FFFFFF" width="100%" align="left" style="padding:0px;color:rgb(0,0,0)"><table class="gmail-m_-3324554284559773398wrapper" border="0" cellpadding="0" cellspacing="0" width="100%" style="table-layout:fixed;width:600px"><tbody><tr><td valign="top" align="center" style="font-size:6px;line-height:10px;padding:0px"><img class="gmail-m_-3324554284559773398max-width gmail-CToWUd gmail-a6T" border="0" width="180" alt="" src="http://cdn.mcauto-images-production.sendgrid.net/9167af3511378152/ad1ab960-0833-49dd-9362-3bc2562211a0/1560x566.png" tabindex="0" style="cursor: pointer; outline: 0px; max-width: 30%; display: block; font-family: Helvetica, arial, sans-serif; font-size: 16px; width: 180px; height: auto;"></td></tr></tbody></table><table border="0" cellpadding="0" cellspacing="0" width="100%" style="table-layout:fixed"><tbody><tr><td height="100%" valign="top" bgcolor="#ffffff" style="padding:18px 0px;line-height:22px;text-align:inherit"><div style="font-family:arial,helvetica,sans-serif"><div style="font-family:inherit;text-align:inherit"><span style="color:rgb(92,90,90)">Dear Client,</span></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(92,90,90)">Here is what Safaricom deems to be a Transactional Sender ID vs a Promotional Sender ID: </span></div><div style="font-family:inherit;text-align:inherit"><span style="color:rgb(92,90,90)"><br></span><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(240,141,32)">What is a promotional Sender ID?</span></div><div style="font-family:inherit;text-align:inherit"><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(92,90,90)">A Promotional Sender ID is used to promote any product or a service to a specified audience,   which would normally be used for SMS Advertising.</span></div><div style="font-family:inherit;text-align:inherit"><span style="color:rgb(92,90,90)"><br></span><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(240,141,32)">What is a Transactional Sender ID?</span></div><div style="font-family:inherit"><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(92,90,90)">These are sender names which are used during engagement with a product or service e.g. OTP (one-time password) messages, bank transaction notification etc.The messages can also be billing reminders of loans, utility services etc. System downtime notifications, Internet connection outages, Service unavailability by an organisation will also be considered as Transactional messages. </span></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(240,141,32)">What if a Sender ID is used for both types of message? </span><span style="color:rgb(92,90,90)"><br></span><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(92,90,90)">It would be convenient to apply for a different Sender ID to use for transactional purposes to avoid the mix up. If that is not a viable option, then one can classify as promotional to avoid being flagged as sending messages that are Promotional on the Transactional account. </span></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(240,141,32)">How are the two types of Sender IDs going to be treated differently by Safaricom?</span><span style="color:rgb(92,90,90)"><br></span><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(92,90,90)">Transactional messages do not have time limitation i.e. between 8am and 6pm daily, neither is it mandatory for them to carry the opt out instructions. Promotional messages must carry out the opt out instructions and can only be sent between 8am and 6pm.</span></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(240,141,32)">When does the new treatment of promotional messages kick in?</span><span style="color:rgb(92,90,90)"><br></span><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(92,90,90)">Categorisation is currently on going, full implementation of the new rules is expected to start in 1 week. </span></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(240,141,32)">Will this change how we apply for Sender IDs in the future?</span><span style="color:rgb(92,90,90)"><br></span><span style="box-sizing:inherit;margin:4px 0px;padding:8px;line-height:1.50001;font-variant-ligatures:none;white-space:pre-wrap;word-break:normal;border-radius:4px;color:rgb(92,90,90)">Yes, moving forward in the Authorisation Letter, clients will have to specify what the Sender ID will be used for as well as the category i.e either Transactional or Promotional. </span></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><span style="color:rgb(92,90,90)">Have a lovely evening!</span></div><div style="font-family:inherit;text-align:inherit"><br></div><div style="font-family:inherit;text-align:inherit"><span style="color:rgb(92,90,90)">Kind Regards,</span></div><div style="font-family:inherit;text-align:inherit"><span style="color:rgb(92,90,90)">Africa's Talking Team</span></div></div></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></div></center></div></div></div></div><div><br></div>-- <br><div dir="ltr" class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div>Best Regards,<br><br></div></div></div></div><blockquote style="margin:0 0 0 40px;border:none;padding:0px"><div><div><div><div><font size="2">Kelvin Kariuki</font></div></div></div></div><div><span style="font-size:small">Tutorial Fellow</span><br style="font-size:small"><span style="font-size:small">Multimedia University of Kenya</span><br style="font-size:small"><span style="font-size:small">Faculty of Computing and Information Technology</span><font size="2"><br></font></div><div><div><div><div><font size="2">Twitter Handle: @teacherkaris</font></div></div></div></div><div><div><div><font size="2">Alt email: <a href="mailto:kkariuki@mmu.ac.ke" target="_blank">kkariuki@mmu.ac.ke</a></font></div></div></div><div><div><font size="2">Mobile: +2547 29 385 557</font></div></div></blockquote><blockquote style="margin:0 0 0 40px;border:none;padding:0px"><div><font size="2">The Lord is my Shepherd </font></div></blockquote></div></div></div></div></div></div>