<html xmlns="http://www.w3.org/1999/xhtml" xmlns:v="urn:schemas-microsoft-com:vml" xmlns:o="urn:schemas-microsoft-com:office:office"><head><!--[if gte mso 9]><xml><o:OfficeDocumentSettings><o:AllowPNG/><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml><![endif]--></head><body><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;">Greetings Listers,</div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><br></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;">I have a technical concept that could <b>solve </b>the <b>online fake news & content integrity riddles at scale</b> - via a<b> completely new way of thinking </b>about <b>social media platforms </b>and <b>their business models. </b><b><br></b></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><br></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;">I'd like to partner with a credible <b>private-sector</b> <u><b>institution</b></u> to refine and bring this concept to life (through PoC / MVP / MMP to full launch and beyond).</div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><br></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><b>Decision makers</b> from interested institutions can reach out to me in confidence via the following email [pmaina2000_at_yahoo_do_t co_m]. This call will remain open until a deal is signed. I will reply to all inquiries that I receive, but will not provide any pre-NDA disclosures.</div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><b><br></b></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><b><span>Examples of an ideal partner:</span></b></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span>1. A large media house that is looking to get into the digital ads platform space as a platform owner; or<br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span>2. A large / well resourced internet-space player with aligned values (pls see below); or<br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span>3. A reputable private university; or<br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><span><span><span><span>4. A large advertising agency; or</span></span></span></span><br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><span><span>5. <span><span>An institutional investor (e.g. reputable NGO / Impact Fund / Socially Conscious VC).</span></span></span></span></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span><span><span><span><span></span></span></span></span><br></span></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><div><div><b><span>Why it's worth it:</span></b></div><b><span><br></span></b></div><div><div><span>1. Any innovation that <u>significantly reduces or nullifies</u> the impact of fake news and disinformation in the digital realm will help promote peaceful democracy and save lives by preventing socially engineered conflict;</span></div><div><span></span><br></div><span>2. Internet and media freedoms will be enhanced (governments will have fewer, if any, legitimate reasons to shut down the internet);<br></span></div><div><span><br>3. Unlike existing solutions, we'll be building with content integrity in mind - <u>from the ground up.</u></span></div><div><span><br>4. Stronger value proposition to advertisers, businesses and society with stronger societal values alignment</span></div><div><span><br></span></div><div><span>5. Milestone linked seed-funding structure. Initial commitment levels directly and incrementally linked to deliverables. <br></span></div><div><span><br></span></div><div><span>6. Potential for very high (financial and social impact) ROI. <span><span>Key hypothesis being that there is a high and growing demand globally for a socially responsible alternative to status quo.</span></span><br></span></div><div><span><br></span></div><div><span> <b>The partner must:</b></span></div><div><span><br></span></div><div><span>1. Have a reasonably sophisticated risk appetite (aware that the bet might not pay off, but can afford to run a potentially high-payoff experiment to find out);<br></span></div><div><span><br></span></div><div><span>2.Be able and willing to<span><span><span><span> self-fund the entire <b>seed round</b> up to MMP launch (<b>~$250,000</b> USD total). Demonstrate ability to easily raise / provide follow-on funds for <u><b>rapid</b></u> continent-wide scaling</span></span> (<b>>$2M</b> USD) if/when necessary; </span></span><br></span></div><div><span><br></span></div><div><span>3. Have an official business presence in East Africa - preferably in Kenya (or be willing to set up a physical office in Kenya);<br></span></div><div><span><br></span></div><div><span>4. Be willing to sign a fair and balanced NDA, accept closed-source implementation approach and fund IP protection where strategically relevant and necessary;</span></div><div><span><br></span></div><div><span>5. Be capable of funding the project as an <u>equity investment</u> (no debt or convertibles); and does not have material conflict(s) of interest.<br></span></div><div><span><br></span></div><div><span>6. Able to fund <u>rapid</u> continent-wide scaling at agreed milestones;<br></span></div><div><span><br></span></div><div><span>7. Will allow monetization features for commercial self-sustainability.<br></span></div><div><span><br></span></div><div><span>8. Be willing to consent to a deal that accords me full creative, technical, executive and strategic freedom (+ authority) on the project as CEO;</span></div><div><span><br></span></div><div><span>9. Moves fast, has simple approach, minimal or nil hoops and commits to targets / schedules. <br></span></div><div><span><br></span></div><div><span>10. Ready to commit long-term <span><span>(>10 years)</span></span> if project is viable, hopefully until IPO (i.e. not a venture flipper);<br></span></div><div><span><br></span></div><div><span><span><span> 11. Commit to building Africa and Kenya by incorporating the startup's HQ base in Kenya (under Kenyan legal/dispute resolution system).</span></span><br></span></div><div><span><br></span></div><div><span>12. Be willing to accept a conscious capitalism model for the startup.</span></div><div><span><span><span><br></span></span></span></div><div><span><span><span>(<a href="https://www.investopedia.com/terms/c/conscious-capitalism.asp" class="ydpf8413976enhancr_card_0609616942" rel="nofollow" target="_blank">Conscious Capitalism</a>) </span></span><br></span></div><div><br></div><div id="ydpb5494bdaenhancr_card_0609616942" class="ydpb5494bdayahoo-link-enhancr-card ydpb5494bdaymail-preserve-class ydpb5494bdaymail-preserve-style" style="max-width:400px;font-family:Helvetica Neue, Segoe UI, Helvetica, Arial, sans-serif" data-url="https://www.investopedia.com/terms/c/conscious-capitalism.asp" data-type="YENHANCER" data-size="MEDIUM" contenteditable="false"><a href="https://www.investopedia.com/terms/c/conscious-capitalism.asp" style="text-decoration:none !important;color:#000 !important" class="ydpb5494bdayahoo-enhancr-cardlink" rel="nofollow" target="_blank"><table class="ydpb5494bdacard-wrapper ydpb5494bdayahoo-ignore-table" style="max-width:400px" cellspacing="0" cellpadding="0" border="0"><tbody><tr><td width="400"><table class="ydpb5494bdacard ydpb5494bdayahoo-ignore-table" style="max-width:400px;border-width:1px;border-style:solid;border-color:rgb(224, 228, 233);border-radius:2px" width="100%" cellspacing="0" cellpadding="0" border="0"><tbody><tr><td class="ydpb5494bdacard-primary-image-cell" style="background-color: rgb(0, 0, 0); background-repeat: no-repeat; background-size: cover; position: relative; border-radius: 2px 2px 0px 0px; min-height: 175px;" valign="top" height="175" bgcolor="#000000" background="https://s.yimg.com/lo/api/res/1.2/Gu1xOd1iXu_HMGu2ZaF1NQ--~A/Zmk9ZmlsbDt3PTQwMDtoPTIwMDthcHBpZD1pZXh0cmFjdA--/https://www.investopedia.com/thmb/YZ3OpysDVqwPM9BmSUMJMVqpXiw=/680x440/filters:fill(auto,1)/thinkstockphotos-stk325040rkn-5bfc2b86c9e77c00263063a8.jpg.cf.jpg"><!--[if gte mso 9]><v:rect fill="true" stroke="false" style="width:396px;height:175px;position:absolute;top:0;left:0;"><v:fill type="frame" color="#000000" src="https://s.yimg.com/lo/api/res/1.2/Gu1xOd1iXu_HMGu2ZaF1NQ--~A/Zmk9ZmlsbDt3PTQwMDtoPTIwMDthcHBpZD1pZXh0cmFjdA--/https://www.investopedia.com/thmb/YZ3OpysDVqwPM9BmSUMJMVqpXiw=/680x440/filters:fill(auto,1)/thinkstockphotos-stk325040rkn-5bfc2b86c9e77c00263063a8.jpg.cf.jpg"/></v:rect><![endif]--><table class="ydpb5494bdacard-overlay-container-table ydpb5494bdayahoo-ignore-table" style="width:100%" cellspacing="0" cellpadding="0" border="0"><tbody><tr><td class="ydpb5494bdacard-overlay-cell" style="background-color: transparent; border-radius: 2px 2px 0px 0px; min-height: 175px;" valign="top" bgcolor="transparent" background="https://s.yimg.com/cv/ae/nq/storm/assets/enhancrV21/1/enhancr_gradient-400x175.png"><!--[if gte mso 9]><v:rect fill="true" stroke="false" style="width:396px;height:175px;position:absolute;top:-18px;left:0;"><v:fill type="pattern" color="#000000" src="https://s.yimg.com/cv/ae/nq/storm/assets/enhancrV21/1/enhancr_gradient-400x175.png"/><v:textbox inset="0,0,20px,0"><![endif]--><table class="ydpb5494bdayahoo-ignore-table" style="width: 100%; min-height: 175px;" height="175" border="0"><tbody><tr><td class="ydpb5494bdacard-richInfo2" style="text-align:left;padding:15px 0 0 15px;vertical-align:top"></td><td class="ydpb5494bdacard-actions" style="text-align:right;padding:15px 15px 0 0;vertical-align:top"><div class="ydpb5494bdacard-share-container"></div></td></tr></tbody></table><!--[if gte mso 9]></v:textbox></v:rect><![endif]--></td></tr></tbody></table></td></tr><tr><td><table class="ydpb5494bdacard-info ydpb5494bdayahoo-ignore-table" style="background-color: rgb(255, 255, 255); background-repeat: repeat; background-attachment: scroll; background-image: none; background-size: auto; position: relative; z-index: 2; width: 100%; max-width: 400px; border-radius: 0px 0px 2px 2px; border-top: 1px solid rgb(224, 228, 233);" cellspacing="0" cellpadding="0" border="0" align="center"><tbody><tr><td style="background-color:#ffffff;padding:16px 0 16px 12px;vertical-align:top;border-radius:0 0 0 2px"></td><td style="vertical-align:middle;padding:12px 24px 16px 12px;width:99%;font-family:Helvetica Neue, Segoe UI, Helvetica, Arial, sans-serif;border-radius:0 0 2px 0"><h2 class="ydpb5494bdacard-title" style="font-size:14px;line-height:19px;margin:0 0 6px 0;font-family:Helvetica Neue, Segoe UI, Helvetica, Arial, sans-serif;word-break:break-word;color:#26282a">Conscious Capitalism</h2><p class="ydpb5494bdacard-description" style="font-size:12px;line-height:16px;margin:0;color:#979ba7;word-break:break-word">Conscious Capitalism is a philosophy with a central premise that businesses should serve all major stakeholders,...</p></td></tr></tbody></table></td></tr></tbody></table></td></tr></tbody></table></a></div><div><br></div><div>Looking forward to your inquiries. Thank you!<br></div><div><br></div><div>Best Regards,</div><div><br></div><div>Patrick A. M. Maina.</div><div>[Cross-domain Innovator / Independent Public Policy Analyst - Indigenous Innovations]<br></div></div><div class="ydpae7eb9adyahoo-style-wrap" style="font-family:times new roman, new york, times, serif;font-size:16px;"><span></span><br></div></body></html>