<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;">Listers</span></p><p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;"><br></span></p><p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;">Reading WIRED’s indepth story of Facebook’s nightmarish two years when it was embroiled in a deep soul search of what it was reminds me of how Brands today miss out on one of the most fundamental concepts of how Brands evolve. Roger McNamee an early Facebook investor and Mentor to the CEO couldn’t have put it better:-</span></p>
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<p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;"> “You can assert till you’re blue in the face that you’re a platform, but if your users take a different point of view, it doesn’t matter what you assert.”</span></p>
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<p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;">There in lies one of the biggest conundrums in #ModernMarketing. It is particularly ironic that the mother of all #SocialMedia platforms missed this basic fact of how Brands evolve in the age of Social Media. It doesn’t matter a rat’s ass how you position yourself as a Brand when you are out of touch with your core customer base and how they perceive you. It’s abit of an oxymoron because Savvy Marketers would know that to get positioning right you might want to understand your customer. :-)</span></p>
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<p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;">So the problem with Facebook and other social media platforms is this:-</span></p>
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<p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;">Are they a News Operation or are they a neutral platform that exists to give voice to anyone who wants to use the platform #FakeNews be damned. This Wired story riveted me. You should read it too.</span></p><p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><span style="font-size: 12pt;"><br></span></p><p style="margin: 0px; font-stretch: normal; font-size: 12px; line-height: normal; font-family: Helvetica;"><a href="https://www.wired.com/story/inside-facebook-mark-zuckerberg-2-years-of-hell/?utm_campaign=digest&utm_medium=email&utm_source=nuzzel">https://www.wired.com/story/inside-facebook-mark-zuckerberg-2-years-of-hell/?utm_campaign=digest&utm_medium=email&utm_source=nuzzel</a></p><br><div id="AppleMailSignature"><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Ali Hussein</b></span></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Principal</b></span></div><div><b style="background-color: rgba(255, 255, 255, 0);">Hussein & Associates</b></div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">+254 0713 601113 </div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; "><br></div><div><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Twitter: @AliHKassim</span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Skype: abu-jomo</span></p><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span></p><font><br></font></div><div><span style="background-color: rgba(255, 255, 255, 0);">"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle</span></div><div><br></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><br></span></div>Sent from my iPad</div></body></html>