<div dir="auto">The distinction between Google and OMO, ASPIRIN and the rest is that it (Google) refers to a service, unlike the rest that refer to goods. In any case the applicable rules are still the same. <div dir="auto"><br></div><div dir="auto">Most of the time, the term 'google' or 'googling' refers to searching for stuff online on a Google search page or engine. I am yet to hear someone googling on Yahoo, Bing or Yandex etc. It's the same for 'facebooking', 'whatsapping' or 'tweeting' which despite almost having generic usage, are still specific to those products. </div><div dir="auto"><br></div><div dir="auto">The test that is applied is whether the mark has become synonymous with the goods/services in that class, such that by the use of the mark other businesses with products in the same class would be unable to do business. You see a mark like THERMOS became synonymous with vacuum flasks, such that even if you had another brand called YELLOW and put it out for sale, it would be described as a YELLOW Thermos.</div><div dir="auto"><br></div><div dir="auto">For products like OMO, you'll notice that the company beat the genericization by changing the colour of the product, coupled with aggressive marketing and several rebrands. The competitors e.g. TOSS, ARIEL, SUNLIGHT etc also did the same to distinguish their products from OMO. Google's competitors in the search market haven't been disadvantaged by the use of the term, save for the fact that people think Google has a better product. </div><div dir="auto"><br></div><div dir="auto">IMHO, I don't think Google has reached that part where they let their brand go yet, and I'm sure they won't sit on their laurels and watch as their coveted <span class="money">$100</span> billion brand gets genericized.</div><div dir="auto"><br></div><div dir="auto">Victor</div><br><div class="gmail_extra" dir="auto"><br><div class="gmail_quote">On 21 Aug 2017 8:05 pm, "anyega jefferson via kictanet" <<a href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a>> wrote:<br type="attribution"><blockquote class="quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div class="gmail_default" style="font-size:x-small">Wikipedia is not a good source to rely on.</div><div class="gmail_default" style="font-size:x-small">The Google team can argue about their investment and reliance on the name for their business. <br></div><div class="gmail_default" style="font-size:x-small">The U.S Supreme Court has a conservative majority, very protective of corporations from past cases I have seen. <br></div></div><div class="gmail_extra"><br><div class="gmail_quote"><div class="elided-text">On Mon, Aug 21, 2017 at 7:40 PM, Ngigi Waithaka via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>></span> wrote:<br></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div class="elided-text"><div dir="ltr"><div>The Google case is very different from these cases; as-is, "google" is already an English verb. And once a trademark becomes a verb and hence generic, it's downhill all the way.<br><br>OMO, BLUEBAND etc while coming to symbolize an entire genre of products
never reached that level of getting into the lexicon of the English language.<br><br>I didn't come up with the rules, its just the way it works :-)<br><a href="https://en.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks" target="_blank">https://en.wikipedia.org/wiki/<wbr>List_of_generic_and_genericize<wbr>d_trademarks</a><br><br></div>Regards<br><div><br><br><br></div></div><div class="m_9059363353169512508HOEnZb"><div class="m_9059363353169512508h5"><div class="gmail_extra"><br><div class="gmail_quote">On Mon, Aug 21, 2017 at 6:11 PM, Victor Kapiyo <span dir="ltr"><<a href="mailto:vkapiyo@gmail.com" target="_blank">vkapiyo@gmail.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div class="gmail_default"><font color="#20124d" face="tahoma, sans-serif">We have had almost similar scenarios in Kenya. You will remember brands like "OMO" which became the common name for powdered soap; "BLUEBAND" for magarines; "KIMBO" for cooking fat; "QUENCHER" for juices; "NISSAN" for all 11-14 seater vans/matatus; "PAMPERS" for diapers; "COLGATE" for toothpaste; "PANGA" for bar soap and the list goes on. Just because a trade mark (and we must distinguish this from copyright) has become the common name for a product or service for which it is registered, doesn't mean it will lose the protection. However, the protection will only available to the owner of the mark so long as they have taken sufficient measures to protect it. </font><br></div><div class="gmail_default"><font color="#20124d" face="tahoma, sans-serif"><br></font></div><div class="gmail_default"><font color="#20124d" face="tahoma, sans-serif">Because otherwise, of what use is trademark protection if the owners can't benefit from the publicity and notoriety their product has received and profit from it! </font></div><div class="gmail_extra"><br clear="all"><div><div class="m_9059363353169512508m_-5459687536631383227m_-8785798273475753559gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div><span style="font-family:tahoma,sans-serif"><b><font color="#20124d">Victor Kapiyo</font></b></span></div><div><font size="1" color="#351c75" face="tahoma, sans-serif">Partner | <i>Lawmark Partners LLP</i></font></div><div><font color="#000000"><span style="font-family:tahoma,sans-serif"><font size="1">Advocate of the High Court of Kenya & </font></span><span style="font-family:tahoma,sans-serif"><font size="1">Commissioner for Oaths</font></span></font></div><div><font size="1" color="#000000" face="tahoma, sans-serif"><i>Suite No. 8, Centro House, Westlands, Nairobi | </i></font><i style="color:rgb(0,0,0);font-family:tahoma,sans-serif;font-size:x-small">Web: <a href="http://www.lawmark.co.ke" target="_blank">www.lawmark.co.ke</a> </i></div><font size="1" color="#000000" face="tahoma, sans-serif">==============================<wbr>======================<br><i>“Your attitude, not your aptitude, will determine your altitude” Zig Ziglar<br></i></font><br></div></div></div></div></div></div></div></div></div></div></div>
<br><div class="gmail_quote"><div><div class="m_9059363353169512508m_-5459687536631383227h5">On 21 August 2017 at 17:49, Ngigi Waithaka via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>></span> wrote:<br></div></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div class="m_9059363353169512508m_-5459687536631383227h5"><div dir="ltr"><div><div><div>The moment your copyright becomes a verb in English, you've lost half the battle to holding onto it.<br><br></div>Today its very normal to just say I *googled* as opposed to "...I searched for it on Google..."<br><br></div>And I am sure you wouldn't want everyone saying googled/google it etc being sued for Copyright infringement, right?<br><br></div>Regards<br></div><div class="gmail_extra"><br><div class="gmail_quote"><div><div class="m_9059363353169512508m_-5459687536631383227m_-8785798273475753559h5">On Mon, Aug 21, 2017 at 4:29 PM, Ahmed Mohamed Maawy via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>></span> wrote:<br></div></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div class="m_9059363353169512508m_-5459687536631383227m_-8785798273475753559h5"><div dir="ltr"><div>I think its quite unfair to have a company like Google who have built a brand name that went all the way to be "generisized" to actually not be given the right to trademark. So what implications does it have then to their company? I mean.. you can't just say someone set up a company and called it "Sufuria".<br></div><div><br></div><div>Plus also Google is not just search but a varierty of products. All unrelated to Search. But the implications of this are even further than this. Does it mean that when you open DuckDuckGo or MSN search youd end up seeing "DuckDuckGo Google" or "MSN Google"?</div><div><br></div><div>To make matters worse lets not even think about Google to begin with and start thinking about what people will say about "Alphabet"... :D<br></div><div><br></div></div><div class="gmail_extra"><br><div class="gmail_quote"><div><div class="m_9059363353169512508m_-5459687536631383227m_-8785798273475753559m_-8844940021047905926h5">On Mon, Aug 21, 2017 at 3:45 PM, Ali Hussein via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>></span> wrote:<br></div></div><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div><div class="m_9059363353169512508m_-5459687536631383227m_-8785798273475753559m_-8844940021047905926h5"><div dir="ltr"><div style="font-family:georgia,serif">Listers</div><div style="font-family:georgia,serif"><br></div><div><font face="georgia, serif">Interesting development.</font></div><div><span style="font-family:georgia,serif;color:rgb(0,0,0);background-color:rgb(240,241,242)"><br></span></div><div><span style="font-family:georgia,serif;color:rgb(0,0,0);background-color:rgb(240,241,242)">I</span><span style="font-family:georgia,serif;color:rgb(0,0,0)">s the term "google" too generic and therefore unworthy of its trademark protection? That's the question before the US Supreme Court.</span><br></div><div><p style="box-sizing:inherit;margin:20px 0px;color:rgb(0,0,0)"><span style="background-color:rgb(255,255,255)"><font face="georgia, serif">Words like teleprompter, thermos, hoover, aspirin, and videotape were once trademarked. They lost the status after their names became too generic and fell victim to what is known as "genericide."</font></span></p><p style="box-sizing:inherit;margin:20px 0px;color:rgb(0,0,0)"><span style="background-color:rgb(255,255,255)"><font face="georgia, serif">What's before the Supreme Court is a trademark lawsuit that Google already defeated in a lower court. The lawsuit claims that Google should no longer be trademarked because the word "google" is synonymous to the public with the term "search the Internet."</font></span></p><p style="box-sizing:inherit;margin:20px 0px"><font color="#000000" face="georgia, serif"><a href="https://arstechnica.com/tech-policy/2017/08/supreme-court-asked-to-nullify-the-google-trademark/" target="_blank">US Supreme Court asked to nullify the Google trademark</a></font></p><p style="box-sizing:inherit;margin:20px 0px"><font face="georgia, serif">What are the implications in the Kenyan context?</font></p><p style="box-sizing:inherit;margin:20px 0px"><font face="georgia, serif">Have you heard guys using Airtel Money saying 'Mpesa me please?' :-)</font></p><p style="box-sizing:inherit;margin:20px 0px"><font face="georgia, serif">Should governments even think about this? It's ludicrous that we are even discussing this.. :-)</font></p><p style="box-sizing:inherit;margin:20px 0px"><b style="color:rgb(34,34,34)"><font size="2" face="georgia, serif">Ali
Hussein</font></b><br></p></div><div><div class="m_9059363353169512508m_-5459687536631383227m_-8785798273475753559m_-8844940021047905926m_8535725334159004846m_4158137086756396800gmail_signature"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><div dir="ltr"><p style="margin:0in 0in 0pt"><b><font size="2" face="georgia, serif">Principal</font></b></p><p style="margin:0in 0in 0pt"><font size="2" face="georgia, serif"><b>Hussein & Associates</b></font></p><font size="2">
</font><p style="margin:0in 0in 0pt"><font size="2"> </font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>T<font size="2">el: +254 713 60<font size="2">1113</font></font><br></span></span></font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>Twitter: @AliHKassim</span><span></span></span></font></p><font size="2"><span style="font-family:georgia,serif">
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KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.<br>
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</blockquote></div><br><br clear="all"><br>-- <br><div class="m_9059363353169512508m_-5459687536631383227gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div style="border-collapse:collapse;color:rgb(136,136,136);font-family:'Droid Sans',arial,sans-serif;font-size:13px"><div><font face="Calibri"><font size="2"><b>Regards,</b></font></font></div><div><br></div><div><font face="Calibri"><font size="2"><b>Wait</b></font></font><b style="font-size:small;font-family:Calibri">haka Ngigi</b></div></div><div><div><font face="Calibri"><font size="2"><font color="#888888" face="'Droid Sans', arial, sans-serif"><span style="border-collapse:collapse">Chief </span></font><font color="#888888"><span style="border-collapse:collapse">Executive</span></font><font color="#888888" face="'Droid Sans', arial, sans-serif"><span style="border-collapse:collapse"> Officer | </span></font><font style="border-collapse:collapse;font-family:'Droid Sans',arial,sans-serif;font-size:13px" color="#FF6600">Alliance Technologies</font><font color="#888888" face="'Droid Sans', arial, sans-serif"><span style="border-collapse:collapse"> | MCK Nairobi Synod Building</span></font></font></font></div></div><div style="border-collapse:collapse;color:rgb(136,136,136);font-family:'Droid Sans',arial,sans-serif;font-size:13px"><div><font face="Calibri"><font size="2"><span style="font-family:arial"><font face="Calibri"><font size="2">T +254 20 525 0750</font></font></span></font></font><span style="font-family:Calibri,sans-serif;font-size:13px;line-height:14px"> </span><span style="font-family:Calibri,sans-serif;font-size:13px;line-height:14px">|Office Mobile: +254 716 201061 </span><span style="font-family:Calibri,sans-serif;font-size:13px;line-height:14px"></span><span style="font-family:Calibri,sans-serif;font-size:13px;line-height:14px">| </span><span style="font-family:Calibri">M +254 737 811 000<a style="color:rgb(103,117,58)"><br></a></span></div></div><div style="border-collapse:collapse;color:rgb(136,136,136);font-family:'Droid Sans',arial,sans-serif;font-size:13px"><div><span style="font-family:Calibri"><a href="http://www.at.co.ke" target="_blank">www.at.co.ke</a></span></div><div></div></div></div></div></div>
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.<br>
<br>
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.<br>
<br></div></blockquote></div><font color="#888888"><br><br clear="all"><br>-- <br><div class="m_9059363353169512508gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr">Anyega M Jefferson<br><br></div><div><a href="mailto:jeffersonanyega@gmail.com" target="_blank">jeffersonanyega@gmail.com</a><br><br>0703824326<br></div><div dir="ltr"><br>Start where you are,use what you have and do what you can.<br><br></div></div></div></div>
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<br>
The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.<br>
<br>
KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.<br>
<br></blockquote></div><br></div></div>