<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div>Listers</div><div id="AppleMailSignature"><br></div><div id="AppleMailSignature">A series of articles on Artificial Intelligence.</div><div id="AppleMailSignature"><br></div><div id="AppleMailSignature">They are a worthwhile read.<br><br><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Ali Hussein</b></span></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Principal</b></span></div><div><b style="background-color: rgba(255, 255, 255, 0);">Hussein & Associates</b></div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">+254 0713 601113 </div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; "><br></div><div><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Twitter: @AliHKassim</span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Skype: abu-jomo</span></p><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span></p><font><br></font></div><div><span style="background-color: rgba(255, 255, 255, 0);">"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle</span></div><div><br></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><br></span></div>Sent from my iPad</div><div><br>Begin forwarded message:<br><br></div><blockquote type="cite"><div><b>From:</b> "McKinsey & Company" <<a href="mailto:publishing@email.mckinsey.com">publishing@email.mckinsey.com</a>><br><b>Date:</b> 8 July 2017 at 6:10:00 PM EAT<br><b>To:</b> <a href="mailto:ali@hussein.me.ke">ali@hussein.me.ke</a><br><b>Subject:</b> <b>What do executives need to know about artificial intelligence?</b><br><b>Reply-To:</b> "<a href="mailto:support@email.mckinsey.com">support@email.mckinsey.com</a>" <<a href="mailto:support-HP2v40000015d22c015aac08b4ef4bbcfb648013@email.mckinsey.com">support-HP2v40000015d22c015aac08b4ef4bbcfb648013@email.mckinsey.com</a>><br><br></div></blockquote><blockquote type="cite"><div>
<meta http-equiv="Content-Type" content="text/html; charset=UTF-8">
<meta content="initial-scale=1.0" name="viewport">
<!--[if mso | ie]>
<style>
.sup {
vertical-align: 1px !important;
font-size: 100% !important;
}
</style>
<![endif]-->
<!--[if ie]>
<style>
.sup {
vertical-align: 6px !important;
font-size: 80% !important;
}
</style>
<![endif]-->
<!--[if mso]>
<style type="text/css">
.outlook-pad{padding-left:20px !important;}
.outlook-width{width:100% !important;}
.outlook-width2{width:25px !important;}
</style>
<![endif]-->
<!-- This is the Gmail iOS fix - do not remove -->
<div style="display:none; white-space:nowrap; font:15px courier; line-height:0;">
</div>
<!-- Yahoo Wrapper -->
<table width="100%" border="0" align="center" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="center" style="background-color: #ffffff;">
<!-- Gmail Wrapper -->
<table width="600" border="0" align="center" cellpadding="0" cellspacing="0" style="min-width:600px;" class="fullgmail">
<tbody><tr>
<td align="center" style="vertical-align: top; padding: 0px 0px 0px 0px;min-width:600px;" class="fullgmail">
<!-- Start Preheader -->
<div style="width:0; overflow:hidden; float:left; display:none; max-height: 0; line-height: 0;mso-hide:all;">
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="mso-hide:all;">
<tbody><tr>
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:12px;padding:10px 20px 10px 20px;vertical-align:top;">Five quick takes</td>
</tr>
</tbody></table>
</div>
<!-- End Preheader -->
<!-- Start MOBILE Header - SHARE -->
<div style="width:0; overflow:hidden; float:left; display:none; max-height: 0; line-height: 0;mso-hide:all;" class="mobileshow" id="outerwrap">
<!-- Outer Wrapper -->
<table width="100%" border="0" cellpadding="0" cellspacing="0" style="mso-hide:all;">
<tbody><tr>
<td style="padding:0px 0px 0px 0px;vertical-align:top;"><input id="menu-checkbox" style="display: none!important; max-height: 0; visibility: hidden;" type="checkbox">
<!-- Inner Wrapper -->
<table class="container" style="border-collapse: collapse; border-spacing: 0; margin: auto;mso-hide:all;" align="center" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<!-- This makes the hamburger lines -->
<td bgcolor="#213852" style="padding:0px 0px 0px 0px;vertical-align:top;"><label for="menu-checkbox" id="menu-label" style="display: none;"> <b></b> <b></b> <b></b> </label>
<!-- Logo -->
<table style="border-collapse: collapse; border-spacing: 0;mso-hide:all;" align="left" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td bgcolor="#213852" style="padding:20px 20px 19px 20px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcc5/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Images/mckinsey_390x42.png" width="195" height="21" alt="McKinsey&Company" border="0" style="display:block;"></a>
<img src="https://c25.dyneml.com/campaign/849aa720-ad09-11e6-ad5c-22000bb2386e/15838/pixel.png?_=1481222112&e=1&g=1794&id=15838&et=1&dpid=add321b7-c78f-4b90-9a12-495c15725ffd&uid=" style="display:block"></td>
</tr>
</tbody></table>
<!-- /Logo -->
<!-- Menu Items Wrapper -->
<table class="menu" align="right" border="0" cellpadding="0" cellspacing="0" style="mso-hide:all;">
<tbody><tr>
<td style="padding:0px 0px 0px 0px;vertical-align:top;">
<div id="menu-wrap">
<!-- LinkedIn -->
<table class="menu" style="border-collapse: collapse; border-spacing: 0;mso-hide:all;" align="left" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td height="57" style="font-family: Arial, sans-serif; font-size: 13px; padding: 2px 20px 0px 20px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcc6/add321b7-c78f-4b90-9a12-495c15725ffd" class="menu-item" style="color: #213852;text-decoration: none;">Share this email on <span style="color:#2bafe9;">LinkedIn</span> <img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/mobile-arrow.gif" width="4" height="7" alt=">" border="0" style="display:inline-block;"></a></td>
<td align="center" bgcolor="#335479" height="57" style="padding:0px 0px 0px 0px;vertical-align:middle;" width="60"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcc7/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn-Hamburger.png" width="16" height="16" alt="LinkedIn" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /LinkedIn -->
<!-- Twitter -->
<table class="menu" style="border-collapse: collapse; border-spacing: 0;mso-hide:all;" align="left" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td height="57" style="font-family: Arial, sans-serif; font-size: 13px; padding: 0px 20px 0px 20px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcc8/add321b7-c78f-4b90-9a12-495c15725ffd" class="menu-item" style="color: #213852; text-decoration: none;">Share this email on <span style="color:#2bafe9;">Twitter</span> <img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/mobile-arrow.gif" width="4" height="7" alt=">" border="0" style="display:inline-block;"></a></td>
<td align="center" bgcolor="#335479" height="57" style="padding:0px 0px 0px 0px;vertical-align:middle;" width="60"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcc9/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter-Hamburger.png" width="20" height="16" alt="Twitter" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Twitter -->
<!-- Facebook -->
<table class="menu" style="border-collapse: collapse; border-spacing: 0;mso-hide:all;" align="left" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td height="57" style="font-family: Arial, sans-serif; font-size: 13px; padding: 0px 20px 0px 20px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcca/add321b7-c78f-4b90-9a12-495c15725ffd" class="menu-item" style="color: #213852; text-decoration: none;">Share this email on <span style="color:#2bafe9;">Facebook</span> <img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/mobile-arrow.gif" width="4" height="7" alt=">" border="0" style="display:inline-block;"></a></td>
<td align="center" bgcolor="#335479" height="57" style="padding:0px 0px 0px 0px;vertical-align:middle;" width="60"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bccb/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook-Hamburger.png" width="16" height="16" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Facebook -->
</div>
</td>
</tr>
</tbody></table>
<!-- /Menu Items Wrapper -->
</td>
</tr>
</tbody></table>
<!-- /Inner Wrapper -->
</td>
</tr>
</tbody></table>
<!-- /Outer Wrapper -->
</div>
<!-- End MOBILE Header - SHARE -->
<!-- Start DESKTOP Header - SHARE -->
<table width="100%" border="0" cellpadding="0" cellspacing="0" class="hide">
<tbody><tr>
<!-- This sets the padding below the header area - add/remove as needed -->
<td align="left" style="padding:0px 0px 10px 0px;vertical-align:top;">
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#213852" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Content -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<!-- Logo -->
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bccc/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Images/mckinsey_390x42.png" width="195" height="21" alt="McKinsey&Company" border="0" style="display:block;"></a></td>
<!-- Social -->
<td align="right" style="padding:0px 0px 0px 0px;vertical-align:top;">
<table width="234" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" height="21" style="color:#fffffe;font-family:Arial, Helvetica, sans-serif;font-size:15px;padding:0px 20px 0px 0px;vertical-align:middle;">Share this email<img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/white-arrow.gif" width="4" height="8" alt=">" border="0" style="display:inline-block;"></td>
<td align="left" height="21" style="padding:0px 18px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bccd/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn-Blue.png" width="16" height="16" alt="LinkedIn" border="0" style="display:block;"></a></td>
<td align="left" height="21" style="padding:0px 18px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcce/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter-Blue.png" width="20" height="16" alt="Twitter" border="0" style="display:block;"></a></td>
<td align="left" height="21" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bccf/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook-Blue.png" width="16" height="16" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- /Content -->
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End DESKTOP Header - SHARE -->
<!-- Start Secondary Title -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:0px 20px 10px 20px;vertical-align:top;">
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="border-bottom:1px solid #6e6e6e;color:#6e6e6e;font-family:Arial, Helvetica, sans-serif;font-size:15px;font-weight:bold;padding:18px 0px 18px 0px;text-transform:uppercase;vertical-align:top;">NEW FROM MCKINSEY & COMPANY</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Secondary Title -->
<!-- Start Secondary 1 Column Headline -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="color:#000000;font-family:Georgia, 'Times New Roman', Times, serif;font-size:20px;font-weight:bold;padding:20px 20px 20px 20px;vertical-align:top;">Video series: Ask the AI experts</td>
</tr>
</tbody></table>
<!-- End Secondary 1 Column Headline -->
<!-- Start Secndary 1 Column Body -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 20px 20px 20px;vertical-align:top;">Artificial intelligence can offer real value to businesses. What do leaders need to know to start making progress now? Our five-part video series tackles your top-of-mind questions.</td>
</tr>
</tbody></table>
<!-- End Secondary 1 Column Body -->
<!-- Start Secondary Divider -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:10px 20px 20px 20px;vertical-align:top;">
<!-- Change the BGCOLOR to change the divider color -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#e8e8e8" height="1" style="font-size:1px; line-height:1px;padding:0px 0px 0px 0px;vertical-align:top;"><img style="display:block;" src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/dot.gif" alt="" width="1" height="1" border="0"></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Secondary Divider -->
<!-- Start Secondary 2/3 -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Left -->
<table width="170" align="left" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" style="padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd0/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Alerts/2017/07/Ask-AI-Whats-driving_500x281.jpg" width="170" alt="What's driving today's progress in AI?" border="0" style="display:block;" class="imgwdth"></a></td>
</tr>
</tbody></table>
<!-- /Left -->
<!-- Right -->
<table width="360" align="right" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<!-- Adjust BOTTOM PADDING to bring lines closer together; adjust RIGHT PADDING depending on headline length/orphans -->
<td align="left" style="color:#000000;font-family:Georgia, 'Times New Roman', Times, serif;font-size:20px;padding:0px 20px 13px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd1/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#000001;text-decoration:none;">What’s driving today’s progress in AI?</a></td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 15px 0px;vertical-align:top;">While the deep-learning technolgy behind many of today’s AI advances seems new to most, researchers note it’s been around for decades—it simply needed the data and power available today to fuel it.</td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd2/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#2bafe9;text-decoration:none;">Watch the video →</a></td>
</tr>
<tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;">
<!-- Social Icons -->
<table border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd3/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn.png" width="25" height="25" alt="LinkedIn" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd4/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter.gif" width="25" height="21" alt="Twitter" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd5/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook.gif" width="26" height="26" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Social Icons -->
</td>
</tr>
</tbody></table>
<!-- /Right -->
</td>
</tr>
</tbody></table>
<!-- End Secondary 2/3 -->
<!-- Start Secondary Divider -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:10px 20px 20px 20px;vertical-align:top;">
<!-- Change the BGCOLOR to change the divider color -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#e8e8e8" height="1" style="font-size:1px; line-height:1px;padding:0px 0px 0px 0px;vertical-align:top;"><img style="display:block;" src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/dot.gif" alt="" width="1" height="1" border="0"></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Secondary Divider -->
<!-- Start Secondary 2/3 -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Left -->
<table width="170" align="left" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" style="padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd6/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Alerts/2017/07/Ask-AI-What-are_500x281.jpg" width="170" alt="What are the applications of AI?" border="0" style="display:block;" class="imgwdth"></a></td>
</tr>
</tbody></table>
<!-- /Left -->
<!-- Right -->
<table width="360" align="right" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<!-- Adjust BOTTOM PADDING to bring lines closer together; adjust RIGHT PADDING depending on headline length/orphans -->
<td align="left" style="color:#000000;font-family:Georgia, 'Times New Roman', Times, serif;font-size:20px;padding:0px 20px 13px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd7/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#000001;text-decoration:none;">What are the applications of AI?</a></td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 15px 0px;vertical-align:top;">Automotive, financial services, utilities—in these and many other industries, businesses are already applying artificial intelligence to core business processes and innovating products.</td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd8/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#2bafe9;text-decoration:none;">Watch the video →</a></td>
</tr>
<tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;">
<!-- Social Icons -->
<table border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcd9/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn.png" width="25" height="25" alt="LinkedIn" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcda/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter.gif" width="25" height="21" alt="Twitter" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcdb/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook.gif" width="26" height="26" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Social Icons -->
</td>
</tr>
</tbody></table>
<!-- /Right -->
</td>
</tr>
</tbody></table>
<!-- End Secondary 2/3 -->
<!-- Start Secondary Divider -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:10px 20px 20px 20px;vertical-align:top;">
<!-- Change the BGCOLOR to change the divider color -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#e8e8e8" height="1" style="font-size:1px; line-height:1px;padding:0px 0px 0px 0px;vertical-align:top;"><img style="display:block;" src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/dot.gif" alt="" width="1" height="1" border="0"></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Secondary Divider -->
<!-- Start Secondary 2/3 -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Left -->
<table width="170" align="left" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" style="padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcdc/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Alerts/2017/07/Ask-AI-Should-we_500x281.jpg" width="170" alt="Should we be afraid of AI?" border="0" style="display:block;" class="imgwdth"></a></td>
</tr>
</tbody></table>
<!-- /Left -->
<!-- Right -->
<table width="360" align="right" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<!-- Adjust BOTTOM PADDING to bring lines closer together; adjust RIGHT PADDING depending on headline length/orphans -->
<td align="left" style="color:#000000;font-family:Georgia, 'Times New Roman', Times, serif;font-size:20px;padding:0px 20px 13px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcdd/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#000001;text-decoration:none;">Should we be afraid of AI?</a></td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 15px 0px;vertical-align:top;">AI researchers largely agree that fears about machines infused with artificial intelligence becoming self-acting and overpowering humans are overblown.</td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcde/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#2bafe9;text-decoration:none;">Watch the video →</a></td>
</tr>
<tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;">
<!-- Social Icons -->
<table border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcdf/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn.png" width="25" height="25" alt="LinkedIn" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce0/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter.gif" width="25" height="21" alt="Twitter" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce1/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook.gif" width="26" height="26" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Social Icons -->
</td>
</tr>
</tbody></table>
<!-- /Right -->
</td>
</tr>
</tbody></table>
<!-- End Secondary 2/3 -->
<!-- Start Secondary Divider -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:10px 20px 20px 20px;vertical-align:top;">
<!-- Change the BGCOLOR to change the divider color -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#e8e8e8" height="1" style="font-size:1px; line-height:1px;padding:0px 0px 0px 0px;vertical-align:top;"><img style="display:block;" src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/dot.gif" alt="" width="1" height="1" border="0"></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Secondary Divider -->
<!-- Start Secondary 2/3 -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Left -->
<table width="170" align="left" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" style="padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce2/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Alerts/2017/07/Ask-AI-What-will-take_500x281.jpg" width="170" alt="What will take AI capabilities to the next level?" border="0" style="display:block;" class="imgwdth"></a></td>
</tr>
</tbody></table>
<!-- /Left -->
<!-- Right -->
<table width="360" align="right" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<!-- Adjust BOTTOM PADDING to bring lines closer together; adjust RIGHT PADDING depending on headline length/orphans -->
<td align="left" style="color:#000000;font-family:Georgia, 'Times New Roman', Times, serif;font-size:20px;padding:0px 20px 13px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce3/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#000001;text-decoration:none;">What will take AI capabilities to the next level?</a></td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 15px 0px;vertical-align:top;">Deep learning has allowed technologists to employ AI in numerous business and consumer applications, but researchers are working feverishly to master other techniques that will broaden AI’s reach.</td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce4/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#2bafe9;text-decoration:none;">Watch the video →</a></td>
</tr>
<tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;">
<!-- Social Icons -->
<table border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce5/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn.png" width="25" height="25" alt="LinkedIn" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce6/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter.gif" width="25" height="21" alt="Twitter" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce7/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook.gif" width="26" height="26" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Social Icons -->
</td>
</tr>
</tbody></table>
<!-- /Right -->
</td>
</tr>
</tbody></table>
<!-- End Secondary 2/3 -->
<!-- Start Secondary Divider -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:10px 20px 20px 20px;vertical-align:top;">
<!-- Change the BGCOLOR to change the divider color -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#e8e8e8" height="1" style="font-size:1px; line-height:1px;padding:0px 0px 0px 0px;vertical-align:top;"><img style="display:block;" src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/dot.gif" alt="" width="1" height="1" border="0"></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Secondary Divider -->
<!-- Start Secondary 2/3 -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Left -->
<table width="170" align="left" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" style="padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce8/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Alerts/2017/07/Ask-AI-What-advice_500x281.jpg" width="170" alt="What advice would you give to executives about AI?" border="0" style="display:block;" class="imgwdth"></a></td>
</tr>
</tbody></table>
<!-- /Left -->
<!-- Right -->
<table width="360" align="right" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<!-- Adjust BOTTOM PADDING to bring lines closer together; adjust RIGHT PADDING depending on headline length/orphans -->
<td align="left" style="color:#000000;font-family:Georgia, 'Times New Roman', Times, serif;font-size:20px;padding:0px 20px 13px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bce9/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#000001;text-decoration:none;">What advice would you give to executives about AI?</a></td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 15px 0px;vertical-align:top;">As executives consider where artificial intelligence can unlock business value, they’ll need to cut through the hype, find talent with both technical and business acumen, and trust in the cloud.</td>
</tr>
<tr>
<!-- Adjust PADDING to bring lines closer together -->
<td align="left" style="color:#666666;font-family:Georgia, 'Times New Roman', Times, serif;font-size:15px;padding:0px 0px 20px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcea/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#2bafe9;text-decoration:none;">Watch the video →</a></td>
</tr>
<tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;">
<!-- Social Icons -->
<table border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bceb/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn.png" width="25" height="25" alt="LinkedIn" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 30px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcec/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter.gif" width="25" height="21" alt="Twitter" border="0" style="display:block;"></a></td>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bced/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook.gif" width="26" height="26" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Social Icons -->
</td>
</tr>
</tbody></table>
<!-- /Right -->
</td>
</tr>
</tbody></table>
<!-- End Secondary 2/3 -->
<!-- Start Application -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:20px 0px 0px 0px;vertical-align:top;">
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#e9e9e9" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Text -->
<table width="265" align="left" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" height="38" style="color:#213852;font-family:Arial, Helvetica, sans-serif;font-size:13px;;padding:0px 0px 0px 0px;vertical-align:middle;"><strong>McKinsey Insights</strong> - Get our latest thinking on your iPhone, iPad, or Android device.</td>
</tr>
</tbody></table>
<!-- /Text -->
<!-- App Buttons -->
<table width="260" align="right" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:top;" class="PadTop20">
<!-- This keeps the button together on mobile -->
<table border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcee/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Images/itunes_260x76.png" width="130" height="38" alt="Download on the AppStore" border="0" style="display:block;"></a></td>
<td align="right" style="padding:0px 0px 0px 20px;vertical-align:top;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcef/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Images/google_224x76.png" width="112" height="39" alt="ANDROID APP ON Google Play" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- /App Buttons -->
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Application -->
<!-- Start Footer -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<!-- To add/remove space between modules, add/remove top and bottom padding - Top is the FIRST number, bottom is the THIRD number (Top, Right, Bottom, Left)-->
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:top;">
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" bgcolor="#213852" style="padding:20px 20px 20px 20px;vertical-align:top;">
<!-- Content -->
<table width="100%" border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" style="border-bottom:1px solid #adbed1;padding:0px 0px 10px 0px;vertical-align:top;" class="noborder">
<!-- Logo -->
<table width="200" align="left" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="left" style="padding:0px 0px 0px 0px;vertical-align:middle;" class="MobileFooter"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcf0/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/~/media/McKinsey/Email/Images/mckinsey_390x42.png" width="195" height="21" alt="McKinsey&Company" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
<!-- /Logo -->
<!-- Social -->
<table width="254" align="right" border="0" cellpadding="0" cellspacing="0" class="full">
<tbody><tr>
<td align="right" style="padding:0px 0px 0px 0px;vertical-align:top;" class="PadTop20 textadju">
<!-- This keeps the icons together on mobile -->
<table border="0" cellpadding="0" cellspacing="0">
<tbody><tr>
<td align="left" height="21" style="color:#fffffe;font-family:Arial, Helvetica, sans-serif;font-size:15px;padding:0px 20px 0px 0px;vertical-align:middle;">Follow us <img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/white-arrow.gif" width="4" height="8" alt=">" border="0" style="display:inline-block;"></td>
<td align="left" height="21" style="padding:0px 18px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcf1/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/LinkedIn-Blue.png" width="16" height="16" alt="LinkedIn" border="0" style="display:block;"></a></td>
<td align="left" height="21" style="padding:0px 18px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcf2/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Twitter-Blue.png" width="20" height="16" alt="Twitter" border="0" style="display:block;"></a></td>
<td align="left" height="21" style="padding:0px 0px 0px 0px;vertical-align:middle;"><a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcf3/add321b7-c78f-4b90-9a12-495c15725ffd"><img src="http://www.mckinsey.com/assets/dotcom/newsletters/images/responsiveAlert-images/Facebook-Blue.png" width="16" height="16" alt="Facebook" border="0" style="display:block;"></a></td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- /Social -->
</td>
</tr>
<tr>
<td align="left" style="color:#adbed1;font-family:Arial, Helvetica, sans-serif;font-size:12px;padding:15px 0px 0px 0px;vertical-align:top;" class="PadTop20">You received this email because you subscribed to our Digital alert list.<br><br>
<a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcf4/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#2bafe9;text-decoration:none;">Manage subscriptions</a> <span style="color:#adbed1;">|</span> <a href="http://email.mckinsey.com/T/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b900000021ef3a0bcf5/add321b7-c78f-4b90-9a12-495c15725ffd" style="color:#2bafe9;text-decoration:none;">Unsubscribe</a><br><br>Copyright © 2017 | McKinsey & Company, <span class="nolinkcolor">55 East 52nd Street, New York, New York 10022</span></td>
</tr>
</tbody></table>
<!-- /Content -->
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody></table>
<!-- End Footer -->
</td>
</tr>
</tbody></table>
<!-- /Gmail Wrapper -->
</td>
</tr>
</tbody></table>
<!-- Yahoo Wrapper -->
<img src="http://email.mckinsey.com/O/v40000015d22c015aac08b4ef4bbcfb648/add321b7c78f4b9000004c5a42963aa1" style="display:none; max-height: 0px; font-size: 0px; overflow: hidden; mso-hide: all">
</div></blockquote></body></html>