<div dir="ltr"><div>Not even sure where to begin but what's is evident #fakenews is here with us. As we all know, take everything you hear with a pinch of salt.</div><div><br></div><div>Am curious really about the data angle and why FB "may" not work, the MO of CA was based on algorithms based on Vector models that defined "forests" ie they had sub-recruited 000's of agents on the ground (most of these were actually volunteer and go literary knock on door to door to ask for views from the electorate, this were fed onto tablets and data was received at CA where we would analyse. However this was not the important message - what defined campaign messages were what was not said ie Obese, special needs child, alcoholic, divorced, jobless etc and these data is what defined campaign messages on specific areas.</div><div><br></div><div>Facebook am afraid does not cut it in .KE</div><div><br></div><div>Regards, </div></div><div class="gmail_extra"><br clear="all"><div><div class="gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div>E Njoroge Mwangi</div><div>Technology| FINTECH | Big Data</div><div><br></div><div><div style="font-size:12.8px">Cell <font color="#1155cc">+44 7539372742</font></div><div style="font-size:12.8px">Skype: Erick.mwangi</div></div></div></div></div>
<br><div class="gmail_quote">On Wed, May 10, 2017 at 12:07 PM, Ngigi Waithaka via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="auto">++1<div dir="auto"><br></div><div dir="auto">You could argue that the last elections were won by 8000 votes....</div><div dir="auto"><br></div><div dir="auto">The 6M Facebook users is the largest constituency that every party should focus on big time. Forget the TV/Radio ads/Road shows... first target the FB Users with micro-advertising everything else will fall into place...m</div><div dir="auto"><br></div><div dir="auto">Rgds</div></div><div class="gmail_extra"><br><div class="gmail_quote"><span>On 10 May 2017 1:35 p.m., "Ali Hussein via kictanet" <<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>> wrote:<br type="attribution"></span><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;padding-left:1ex;border-left-color:rgb(204,204,204);border-left-width:1px;border-left-style:solid"><div><div class="h5"><div dir="ltr"><div class="gmail_default" style="font-family:georgia,serif">Grace and all</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">There is enough digital data in this country to tip an election. With over 6 million Facebook users (Maybe the FB team on this list can verify it), with our own version of fake news and negative websites going up both for and against the incumbents and the opposition, with Kenyans being one of the most digitally savvy in the continent the stage is set for interesting times.</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">One thing is for sure - We have enough digital data in this country to tip an election.</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">We are now mainstream digitally. Fact.</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">Oh..And NASA also has the equivalent of CA on their side. :-) So this is evenly matched when it comes to digital arsenals. All I can tell you guys is this:-</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">Buy popcorn, a coke, or your other favourite drink and enjoy the show. Just don't forget to vote for your favourite candidate!! Or Party! :-)</div><div class="gmail_default" style="font-family:georgia,serif"><br></div><div class="gmail_default" style="font-family:georgia,serif">Regards </div><img width="1" height="1" style="display: none !important;" src="http://t.sidekickopen16.com/e1t/o/5/f18dQhb0S7ks8dDMPbW2n0x6l2B9gXrN7sKj6v4LNdFMd_KMKRbM7xW4Wzv6P2zlZNzW26tGP91k1H6H0?si=6190904865718272&pi=e831e152-eb5f-45b1-bb08-11817ce739fe"><div class="gmail_extra"><br clear="all"><div><div class="m_-7519854125195675309m_-3241133303403876982gmail_signature" data-smartmail="gmail_signature"><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div><div dir="ltr"><div dir="ltr"><p style="margin:0in 0in 0pt"><b><font face="georgia, serif" size="2">Ali
Hussein</font></b></p><p style="margin:0in 0in 0pt"><b><font face="georgia, serif" size="2">Principal</font></b></p><p style="margin:0in 0in 0pt"><font face="georgia, serif" size="2"><b>Hussein & Associates</b></font></p><font size="2">
</font><p style="margin:0in 0in 0pt"><font size="2"> </font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>T<font size="2">el: +254 713 60<font size="2">1113</font></font><br></span></span></font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>Twitter: @AliHKassim</span><span></span></span></font></p><font size="2"><span style="font-family:georgia,serif">
</span></font><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>Skype: abu-jomo</span></span></font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><span>LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alih<wbr>kassim</a></span><a href="http://ke.linkedin.com/in/alihkassim" target="_blank"><span style="color:windowtext;text-decoration:none"></span></a></span></font></p><p style="margin:0in 0in 0pt"><font size="2"><span style="font-family:georgia,serif"><br></span></font></p><p style="margin:0cm 0cm 0pt;font-size:small"><span style="color:black;font-family:georgia;font-size:9pt">13th Floor , Delta Towers, Oracle Wing,</span><span style="font-family:arial;font-size:9.5pt"></span></p><p style="margin:0cm 0cm 0pt;font-size:small"><span style="color:black;font-family:georgia;font-size:9pt">Chiromo Road, Westlands,</span><span style="font-family:arial;font-size:9.5pt"></span></p><p style="margin:0cm 0cm 0pt;font-size:small"><span style="color:black;font-family:georgia;font-size:9pt">Nairobi, Kenya.</span></p><font size="2"><span style="font-family:georgia,serif"><span><br><font size="1">Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.</font></span></span></font><span style="font-family:"Baskerville Old Face","serif";font-size:11pt"></span><span style="font-size:11pt"></span>
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<br><div class="gmail_quote">On Wed, May 10, 2017 at 12:29 PM, Grace Mutung'u via kictanet <span dir="ltr"><<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a><wbr>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;padding-left:1ex;border-left-color:rgb(204,204,204);border-left-width:1px;border-left-style:solid"><p dir="ltr">Jubilee has contracted the services of global data mining company Cambridge Analytica in the run-up to the August presidential election.</p>
<p dir="ltr"><a href="http://www.the-star.co.ke/news/2017/05/10/uhuru-hires-data-firm-behind-trump-brexit-victories_c1557720" target="_blank">http://www.the-star.co.ke/news<wbr>/2017/05/10/uhuru-hires-data-f<wbr>irm-behind-trump-brexit-victor<wbr>ies_c1557720</a></p>
<p dir="ltr">Do we really have that much data in Kenya for the kind of data mining that Cambridge Analytica allegedly carries out? <br>
Interesting times.... </p>
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