<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div>Yup</div><div id="AppleMailSignature"><br></div><div id="AppleMailSignature">Data is the new oil. I wonder how much of this we are using in this year's election.</div><div id="AppleMailSignature"><br><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Ali Hussein</b></span></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Principal</b></span></div><div><b style="background-color: rgba(255, 255, 255, 0);">Hussein & Associates</b></div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">+254 0713 601113 </div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; "><br></div><div><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Twitter: @AliHKassim</span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Skype: abu-jomo</span></p><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span></p><font><br></font></div><div><span style="background-color: rgba(255, 255, 255, 0);">"We are what we repeatedly do. Excellence, therefore, is not an act but a habit." ~ Aristotle</span></div><div><br></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><br></span></div>Sent from my iPad</div><div><br>On 8 May 2017, at 9:15 PM, Ngigi Waithaka via kictanet <<a href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a>> wrote:<br><br></div><blockquote type="cite"><div><div dir="ltr">Listers,<div><br></div><div>The other side of big firms is big data...</div><div><br></div><div><a href="https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win">https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win</a><br></div><div><br></div><div>This is the world we live in.... The excerpt below from the article above helps to put things into perspective...</div><div><br></div><div><p style="box-sizing:inherit;margin:0px auto 1.875rem;max-width:40rem;color:rgb(0,0,0);font-family:"open sans",sans-serif"><i>In 2012, Kosinski proved that on the basis of an average of 68 Facebook "likes" by a user, it was possible to predict their skin color (with 95 percent accuracy), their sexual orientation (88 percent accuracy), and their affiliation to the Democratic or Republican party (85 percent). But it didn't stop there. Intelligence, religious affiliation, as well as alcohol, cigarette and drug use, could all be determined. From the data it was even possible to deduce whether someone's parents were divorced.</i></p></div><div><i><span style="color:rgb(0,0,0);font-family:"open sans",sans-serif">Seventy "likes" were enough to outdo what a person's friends knew, 150 what their parents knew, and 300 "likes" what their partner knew.</span><br></i></div><div><span style="color:rgb(0,0,0);font-family:"open sans",sans-serif;font-size:17px"><br></span></div><div>And guess which other country is a reference for Big Data in politics by the same firm running Trumps Big Data?</div><div><br></div><div><a href="https://sclgroup.cc/elections/projects/kenya/">https://sclgroup.cc/elections/projects/kenya/<br></a></div><div><br></div><div><div>-- <br></div><div class="gmail_signature"><div dir="ltr"><div><div style="border-collapse:collapse;color:rgb(136,136,136);font-family:"droid sans",arial,sans-serif;font-size:13px"><div><font face="Calibri"><font size="2"><b>Regards,</b></font></font></div><div><br></div><div><font face="Calibri"><font size="2"><b>Wait</b></font></font><b style="font-size:small;font-family:calibri">haka Ngigi</b></div></div><div><div><font face="Calibri"><font size="2"><font face="'Droid Sans', arial, sans-serif" color="#888888"><span style="border-collapse:collapse">Chief </span></font><font color="#888888"><span style="border-collapse:collapse">Executive</span></font><font face="'Droid Sans', arial, sans-serif" color="#888888"><span style="border-collapse:collapse"> Officer | </span></font><font style="border-collapse:collapse;font-family:"droid sans",arial,sans-serif;font-size:13px" color="#FF6600">Alliance Technologies</font><font face="'Droid Sans', arial, sans-serif" color="#888888"><span style="border-collapse:collapse"> | MCK Nairobi Synod Building</span></font></font></font></div></div><div style="border-collapse:collapse;color:rgb(136,136,136);font-family:"droid sans",arial,sans-serif;font-size:13px"><div><font face="Calibri"><font size="2"><span style="font-family:arial"><font face="Calibri"><font size="2">T +254 20 525 0750</font></font></span></font></font><span style="font-family:calibri,sans-serif;font-size:13px;line-height:14px"> </span><span style="font-family:calibri,sans-serif;font-size:13px;line-height:14px">|Office Mobile: +254 716 201061 </span><span style="font-family:calibri,sans-serif;font-size:13px;line-height:14px"></span><span style="font-family:calibri,sans-serif;font-size:13px;line-height:14px">| </span><span style="font-family:calibri">M +254 737 811 000<a style="color:rgb(103,117,58)"><br></a></span></div></div><div style="border-collapse:collapse;color:rgb(136,136,136);font-family:"droid sans",arial,sans-serif;font-size:13px"><div><span style="font-family:calibri"><a href="http://www.at.co.ke" target="_blank">www.at.co.ke</a></span></div><div></div></div></div></div></div>
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