<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div><span></span></div><div><meta http-equiv="content-type" content="text/html; charset=utf-8"><div>Listers</div><div><br></div><div>Very interesting article on telecoms.</div><div><br></div><div><p style="margin: 0px 0px 12px; padding: 0px; cursor: default; line-height: 17.9289608001709px;"><span style="background-color: rgba(255, 255, 255, 0);">In 2011, Apple was granted a US patent to create a mobile-virtual-network-operator (MVNO) platform that would allow wireless networks to place bids for the right to provide their network services to Apple, which would then pass those offers on to iPhone customers.<span style="font-size: 14px;"> </span>Three years later, in 2014, Apple released its own SIM card—the Apple SIM. Installed in iPad Air 2 and iPad Mini 3 tablets in the United Kingdom and the United States, the Apple SIM allowed customers to select a network operator dynamically, directly from the device. </span></p><p style="margin: 0px 0px 12px; padding: 0px; cursor: default; line-height: 17.9289608001709px;"><span style="background-color: rgba(255, 255, 255, 0);">This technology gave users more freedom with regard to network selection. It also changed the competitive landscape for operators. Industry players were somewhat resistant to such a high level of change, and the pushback may have been attributable to the fact that operators so heavily relied on the structure of distribution channels and contractual hardware subsidies. In fundamentally changing the way consumers use SIM cards, Apple’s new technology was sure to disrupt the model at the time.</span></p><p style="margin: 0px 0px 12px; padding: 0px; cursor: default; line-height: 17.9289608001709px;"><span style="background-color: rgba(255, 255, 255, 0);">As a technology, e-SIM’s functionality is similar to that of Apple’s MVNO and SIM, since it also presents users with all available operator profiles. Unlike Apple’s technology, however, e-SIM enables dynamic over-the-air provisioning once a network is selected. Today, the industry is reacting much more favorably. One driver of the shift in sentiment is the recent focus on the push by the GSMA to align all ecosystem participants on a standardized reference architecture in order to introduce e-SIMs. What’s more, machine-to-machine (M2M) applications have used this architecture for built-in SIM cards for several years now with great success.</span></p><p style="margin: 0px 0px 12px; padding: 0px; cursor: default; line-height: 17.9289608001709px;"><span style="background-color: rgba(255, 255, 255, 0);">Read on </span></p><p style="margin: 0px 0px 12px; padding: 0px; cursor: default; line-height: 17.9289608001709px;"><a href="http://www.mckinsey.com/insights/telecommunications/E_SIM_for_consumers_a_game_changer_in_mobile_telecommunications?cid=other-eml-alt-mip-mck-oth-1601">http://www.mckinsey.com/insights/telecommunications/E_SIM_for_consumers_a_game_changer_in_mobile_telecommunications?cid=other-eml-alt-mip-mck-oth-1601</a></p></div><div><br><div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Ali Hussein</b></span></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><b>Principal</b></span></div><div><b style="background-color: rgba(255, 255, 255, 0);">Hussein & Associates</b></div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">+254 0713 601113 / 0770906375</div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; "><br></div><div><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Twitter: @AliHKassim</span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">Skype: abu-jomo</span></p><p style="margin: 0in 0in 0pt;"><span style="background-color: rgba(255, 255, 255, 0);">LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a><a href="http://ke.linkedin.com/in/alihkassim" target="_blank"><span style="text-decoration: none;"></span></a></span></p><span style="background-color: rgba(255, 255, 255, 0);"><font></font></span><p style="margin: 0in 0in 0pt;"></p><font><span style="background-color: rgba(255, 255, 255, 0);">Blog: <a href="http://www.alyhussein.com/" target="_blank">www.alyhussein.com</a></span><br></font></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); "><br></span></div><div>"Discovery consists in seeing what everyone else has seen and thinking what no one else has thought". ~ Albert Szent-Györgyi</div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.294118); -webkit-composition-fill-color: rgba(175, 192, 227, 0.231373);"><br></span></div>Sent from my iPad</div></div></div></body></html>