<div dir="ltr"><div>I get it now. I agree. A lot of marketing by content producers is needed so that people know that this content exists. <br><br></div><div>On some fronts, local content always wins (M-PESA charges, phone availability + reviews etc) but a lot more need to be done. <br></div></div><div class="gmail_extra"><br clear="all"><div><div class="gmail_signature"><div dir="ltr">-----<br><div>
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<p style="font-family:Helvetica,Arial,sans-serif;line-height:11px;color:rgb(153,153,153)"><font size="2"><span style="font-weight:bold;color:rgb(43,38,38)">james wamathai</span>
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<br><div class="gmail_quote">On Thu, Sep 24, 2015 at 5:51 PM, Mwendwa Kivuva <span dir="ltr"><<a href="mailto:Kivuva@transworldafrica.com" target="_blank">Kivuva@transworldafrica.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div class="gmail_extra"><br><div class="gmail_quote"><span class="">On 24 September 2015 at 17:10, James Wamathai <span dir="ltr"><<a href="mailto:jw@hapakenya.com" target="_blank">jw@hapakenya.com</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex"><div>My name is Wamathai. Wamaitha is a girl.<br><br></div></blockquote></span><div>Apologies for this</div><span class=""><div> </div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex"><div></div>The content you are referring to exists, on my site and others. if you search for it properly, you'll find it. </blockquote><div><br></div></span><div>Yes, content is there. But you see you insert a clause of "if you search for it properly". It seems we need to make that content more easily retrievable, and available too. I guess the content producers have discussed over and over again how to improve their Search Engine Optimization. Which mya be the missing link.</div><span class=""><div> </div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex">Also, if you wanted to, you could make a Kenyan site your home page or even subscribe to them which means you'll get updated chap chap. </blockquote><div><br></div></span><div>My point was not on homepages per say. That was just an analogy to the bigger picture. My point is, how does your content get into the user's EYEBALL. You may have great content. But how does the user get to it, see it in her busy schedule ... How do you make your content stand out to the user segment you are targeting? </div><div> </div><div>Google stole my eyeball. :)</div><span class=""><div><br></div><blockquote class="gmail_quote" style="margin:0px 0px 0px 0.8ex;border-left-width:1px;border-left-color:rgb(204,204,204);border-left-style:solid;padding-left:1ex">Content is there, it might not be as much as the West but it's there but mots don't read it.</blockquote><div><br></div></span><div>I appreciate this, and commend the community for shoring up content. But the gaps are still yawning. A lot still has to be done. I can say (without facts) 90% of local content is FB, instagram, e.t.c. Social in nature.</div></div><div class="gmail_extra"><br></div><div class="gmail_extra">We have seen new relevant content that was never available before coming up, like the database of Granted Patents in Kenya developed by Strathmore University's Center for Intellectual Property and IP Law <a href="http://cipit.org/index.php/granted-patents-ap1" target="_blank">http://cipit.org/index.php/granted-patents-ap1</a></div><div class="gmail_extra"><br></div><div class="gmail_extra">Or the digitization of all Kenyan laws including all case laws and Kenya gazette notices by <a href="http://kenyalaw.org" target="_blank">kenyalaw.org</a> in conjunction with Google. These are fantastic achievements that have ensured you have access to relevant information at your desk. </div><span class=""><br><br clear="all"><div><div><div dir="ltr"><div><div dir="ltr">______________________<br>Mwendwa Kivuva, Nairobi, Kenya<br><br>"There are some men who lift the age they inhabit, till all men walk on higher ground in that lifetime." - Maxwell Anderson<br><div><br></div></div></div></div></div></div>
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