<div dir="ltr">Going by the IPSOS figures on decoder ownership and assuming a linear growth rate, it means <b>Zuku TV</b> is the one eating into the market share of all other decoder resellers. It grew it's market share by 16% while the rest lost ground, except Startimes that grew by a 3% only.<div><br></div><div>It was surprising that there was no mention of Bamba TV, Azam TV that have done aggressive marketing for their FTA decoders. If the market share figures do not add up to what Zuku TV has experienced, then CA may want to commission a more comprehensive study.</div><div>  </div></div><div class="gmail_extra"><br><div class="gmail_quote">On Thu, Feb 19, 2015 at 3:14 PM, Edith Adera <span dir="ltr"><<a href="mailto:eadera@idrc.ca" target="_blank">eadera@idrc.ca</a>></span> wrote:<br><blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex">





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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Wainaina,<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Quite interesting, still underscores the majority have not taken action to migrate!
<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Reasons for non-migration is interesting across the two pollsters with GeoPoll having more variety which helps to point areas that
 need attention.<u></u><u></u></span></p><span class="">
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Edith<u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">_______________<u></u><u></u></span></b></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Edith Ofwona</span></b><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Senior Program Specialist</span><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Agriculture and Environment</span><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">International Development Research Centre|Centre de recherches pour le d�veloppement international</span><span lang="FR-CA" style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Regional Office for Sub-Saharan Africa | Bureau R�gional de l’Afrique Subsaharienne</span><span lang="FR-CA" style="color:#1f497d"><u></u><u></u></span></p>
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<a href="mailto:%7Ceofwona@crdi.ca" target="_blank"><span style="text-decoration:none">|</span>eofwona@crdi.ca</a> |<a href="http://www.idrc.ca" target="_blank">www.idrc.ca</a> |<a href="http://www.crdi.ca" target="_blank">www.crdi.ca</a></span><span style="color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="color:#1f497d"><u></u> <u></u></span></p>
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<p class="MsoNormal"><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"><u></u> <u></u></span></p>
</span><p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif""> <a href="mailto:wainaina@madeinkenya.org" target="_blank">wainaina@madeinkenya.org</a> [mailto:<a href="mailto:wainaina@madeinkenya.org" target="_blank">wainaina@madeinkenya.org</a>]
<b>On Behalf Of </b>Wainaina<br>
<b>Sent:</b> February-19-15 3:05 PM<br>
<b>To:</b> KICTAnet ICT Policy Discussions; Edith Adera<br>
<b>Subject:</b> Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!<u></u><u></u></span></p><div><div class="h5">
<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">On 19 Feb 2015 15:01, "Eng. Wainaina Mungai" <<a href="mailto:wainaina@madeinkenya.org" target="_blank">wainaina@madeinkenya.org</a>> wrote:<u></u><u></u></p>
<blockquote style="border:none;border-left:solid #cccccc 1.0pt;padding:0cm 0cm 0cm 6.0pt;margin-left:4.8pt;margin-right:0cm">
<p class="MsoNormal">Hi Edith,<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
</div>
<div>
<p class="MsoNormal">I have attached an IPSOS survey that is one year old and their February 2015 STB purchase figures (image). <u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">You should find some interesting answers from a comparison of the IPSOS figures from a year ago with the Geopoll (January2015) & IPSOS (February 2015) in the context of the stakeholder consultations, sampling methods, ruling of the Supreme
 Court and position of the regulator.<u></u><u></u></p>
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<p class="MsoNormal"><u></u> <u></u></p>
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<p class="MsoNormal">Regards,<u></u><u></u></p>
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<p class="MsoNormal">Wainaina<u></u><u></u></p>
<div>
<p class="MsoNormal"><u></u> <u></u></p>
</div>
<div>
<p class="MsoNormal"><u></u> <u></u></p>
</div>
<div>
<p class="MsoNormal">On Thursday,February 19, 2015, Edith Adera via kictanet <<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>> wrote:<u></u><u></u></p>
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Rachel,</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Thanks for the poll results. A number of critical observations:</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">*the survey was done with 400 pax via sms – this already creates a bias as your average person will
 unlikely respond by sms (so the poll reached an elite group!). A national representative sample makes more sense or atleast on the ground surveys to reach those unlikely to use sms for surveys</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">*there is a difference between awareness vs action. Ofcourse with all the noise, awareness levels
 are high, action is low as I see 56% of your sample has taken NO ACTION (if this is extrapolated to the 40+million Kenyans it’s a huge number even with the sample bias I pointed out above). So “action” is what we should focus on and not awareness.
</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">*the reasons for not switching over are also quite instructive (see the the pie-chart on slide 13)</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">This last point “reasons for not switching over” is the crux of the matter! And that is where our
 energies should be concentrated and keep in mind the bias issue knowing that millions have not taken action.</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">I rest my case.</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Edith</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<div>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">_______________</span></b><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Edith Ofwona</span></b><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Senior Program Specialist</span><u></u><u></u></p>
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<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Regional Office for Sub-Saharan Africa | Bureau R�gional de l’Afrique Subsaharienne</span><u></u><u></u></p>
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<p class="MsoNormal"><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"> </span><u></u><u></u></p>
</div>
<p class="MsoNormal"><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">
 Alwala, Rachel [<a href="mailto:Alwala@ca.go.ke" target="_blank">mailto:Alwala@ca.go.ke</a>] <br>
<b>Sent:</b> February-19-15 10:53 AM<br>
<b>To:</b> Edith Adera; KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> RE: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!</span><u></u><u></u></p>
</div>
</div>
<p class="MsoNormal"> <u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Dear Edith,</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Indeed there can never be enough education and awareness but that is not to say CA has
 not done anything.  We have had roadshows, market activations  all over the country, advertisements in the print and electronic media,  digital platforms, and even door to door campaigns in Nairobi in December.  Certainly the advertising was challenged by
 the fact that the three media houses would not take any paid advertisements or publish any factual information on digital migration . This limited the reach quite a bit.  The campaigns were aligned to the phased switch off and so we are still doing the rounds. 
 We need all efforts from all ‘convertees’ so any proposals on how you can reach your constituencies on our behalf would be great!</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">In addition, see the poll results from Geo Poll, the largest pollster in Africa.  This
 was released in January.  It will give you a glimpse on the level of awareness on this issue. 
</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Also be sure to check our  social media pages  Face Book:
<b>DigitalTVkenya</b> and Twitter:  <b>digitalTVkenya</b> .  You will be amazed that people are so much aware and are having active discussions on the subject matter.</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">But admittedly, we need to do more especially as the deadline approaches. 
</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Regards,
</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Rachel
</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<div>
<div style="border:none;border-top:solid #b5c4df 1.0pt;padding:3.0pt 0cm 0cm 0cm">
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> kictanet
 [<a href="mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke" target="_blank">mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke</a>]
<b>On Behalf Of </b>Edith Adera via kictanet<br>
<b>Sent:</b> 19 February 2015 10:36<br>
<b>To:</b> Alwala, Rachel<br>
<b>Subject:</b> Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!</span><u></u><u></u></p>
</div>
</div>
<p class="MsoNormal"><span lang="EN-GB"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Odhiambo,</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Take a walk around and ask the common Kenyan and even the educated ones in the streets….we’re stuck
 in our techy world, so we imagine everyone else is knowledgeable. Open your eyes!</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">I would like to see poll results on digital migration then we can talk.</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Edith</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">_______________</span></b><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Edith Ofwona</span></b><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Senior Program Specialist</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Agriculture and Environment</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">International Development Research Centre|Centre de recherches pour le d�veloppement international</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Regional Office for Sub-Saharan Africa | Bureau R�gional de l’Afrique Subsaharienne</span><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri
</span></b><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="tel:%2B254-20-2713161" target="_blank">+254-20-2713161</a>/0 | Fax:</span><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">
</span><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="tel:%2B254-20-2711063" target="_blank">+254-20-2711063</a>|Ext: 3406</span><u></u><u></u></p>
<p class="MsoNormal"><u><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="mailto:eofwona@idrc.ca" target="_blank">eofwona@idrc.ca</a></span></u><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">
<a href="mailto:%7Ceofwona@crdi.ca" target="_blank">|eofwona@crdi.ca</a> |<a href="http://www.idrc.ca" target="_blank">www.idrc.ca</a> |<a href="http://www.crdi.ca" target="_blank">www.crdi.ca</a></span><u></u><u></u></p>
<p class="MsoNormal"><span style="color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="https://twitter.com/IDRC_CRDI" target="_blank"><span lang="FR-CA" style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#0070c0;background:#f5f8fa">@IDRC_CRDI</span></a></span><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">  
</span><a href="https://twitter.com/idrc_crdi" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0;text-decoration:none"><img border="0" width="16" height="13" src="http://mail/u/0/s/?view=att&th=14ba187946b1cb75&attid=0.0.3&disp=emb&realattid=968e8751bb9437b4_0.0.1&zw&atsh=1"></span></a><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">  </span><a href="https://www.facebook.com/IDRC.CRDI" target="_blank"><span style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0;text-decoration:none"><img border="0" width="13" height="13" src="http://mail/u/0/s/?view=att&th=14ba187946b1cb75&attid=0.0.1&disp=emb&realattid=968e8751bb9437b4_0.0.2&zw&atsh=1"></span></a><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">   </span><a href="https://www.youtube.com/user/IDRCCRDI" target="_blank"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0;text-decoration:none"><img border="0" width="19" height="13" src="http://mail/u/0/s/?view=att&th=14ba187946b1cb75&attid=0.0.2&disp=emb&realattid=968e8751bb9437b4_0.0.3&zw&atsh=1"></span></a><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">   </span><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">   </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Subscribe | Abonnement
</span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="http://www.idrc.ca/Subscribe" target="_blank"><span lang="FR-CA" style="font-size:10.0pt;color:#0070c0">IDRC Bulletin</span></a></span><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">   </span><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="http://www.crdi.ca/Abonner" target="_blank"><span lang="FR-CA" style="font-size:10.0pt;color:#0070c0">Bulletin
 du CRDI</span></a></span><u></u><u></u></p>
<p class="MsoNormal"><span lang="FR-CA" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">
 Odhiambo Washington [<a href="mailto:odhiambo@gmail.com" target="_blank">mailto:odhiambo@gmail.com</a>]
<br>
<b>Sent:</b> February-19-15 10:11 AM<br>
<b>To:</b> Edith Adera; KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!</span><u></u><u></u></p>
<p class="MsoNormal"> <u></u><u></u></p>
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<p class="MsoNormal">Hello Edith,<u></u><u></u></p>
<div>
<p class="MsoNormal"> <u></u><u></u></p>
</div>
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<p class="MsoNormal">How do you define "the average Kenyan" in this context?<u></u><u></u></p>
</div>
<div>
<p class="MsoNormal"> <u></u><u></u></p>
</div>
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<p class="MsoNormal">On what basis do you say the average Kenyan has no clue?<u></u><u></u></p>
</div>
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<p class="MsoNormal"> <u></u><u></u></p>
</div>
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<p class="MsoNormal">In my world, the average Kenyan has every clue about the digital migration. Why?<u></u><u></u></p>
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<p class="MsoNormal"> <u></u><u></u></p>
</div>
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<p class="MsoNormal">The average Kenyan has been sensitized about this Digital Migration via<u></u><u></u></p>
</div>
<div>
<p class="MsoNormal"> <u></u><u></u></p>
</div>
<div>
<p class="MsoNormal">(a) Their own TV - Ads<u></u><u></u></p>
</div>
<div>
<p class="MsoNormal">(b) Newspaper Ads<u></u><u></u></p>
</div>
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<p class="MsoNormal">(c) Road Shows<u></u><u></u></p>
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<p class="MsoNormal"> <u></u><u></u></p>
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<p class="MsoNormal">I vaguely recall there were some SMS about this as well.<u></u><u></u></p>
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<p class="MsoNormal"> <u></u><u></u></p>
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<p class="MsoNormal">I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan.<u></u><u></u></p>
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<p class="MsoNormal"> <u></u><u></u></p>
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<p class="MsoNormal">I see you have asked a question: "What is CAK doing to educate the average Kenyan.."<u></u><u></u></p>
</div>
<div>
<p class="MsoNormal"> <u></u><u></u></p>
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<p class="MsoNormal">This was already done, FYI. I think it's just you lagging behind:)<u></u><u></u></p>
</div>
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<p class="MsoNormal"> <u></u><u></u></p>
</div>
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<p class="MsoNormal"> <u></u><u></u></p>
</div>
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<p class="MsoNormal"> <u></u><u></u></p>
<div>
<p class="MsoNormal">On 19 February 2015 at 10:00, Edith Adera via kictanet <<a href="mailto:kictanet@lists.kictanet.or.ke" target="_blank">kictanet@lists.kictanet.or.ke</a>> wrote:<u></u><u></u></p>
<blockquote style="border:none;border-left:solid #cccccc 1.0pt;padding:0cm 0cm 0cm 6.0pt;margin-left:4.8pt;margin-top:5.0pt;margin-right:0cm;margin-bottom:5.0pt">
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<div>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Thanks Rachel for sharing this.</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">While this is great to share, the average Kenyan has NO clue what we’re talking about, why they need
 to move, what they need to get in terms of STB, where, prices etc. The list you’ve sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don’t make sense
 to the common person.</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">What is CAK doing to educate the average Kenyan (whom as we know is a “peculiar” consumer)?</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">I’m very concerned that we are just watching the theatrics, but not many are moving in the direction
 of migration, in reality!</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">We can talk off line</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Edith</span><u></u><u></u></p>
<div>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">_______________</span></b><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Edith Ofwona</span></b><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Senior Program Specialist</span><u></u><u></u></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Agriculture and Environment</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">International Development Research Centre|Centre de recherches pour le d�veloppement international</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="FR" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Regional Office for Sub-Saharan Africa | Bureau R�gional de l’Afrique Subsaharienne</span><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri
</span></b><u></u><u></u></p>
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<p class="MsoNormal"><u><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="mailto:eofwona@idrc.ca" target="_blank">eofwona@idrc.ca</a></span></u><span lang="EN-US" style="font-size:10.0pt;font-family:"Calibri","sans-serif";color:#0070c0">
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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0"><a href="https://twitter.com/IDRC_CRDI" target="_blank"><span lang="FR-CA" style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#0070c0;background:#f5f8fa">@IDRC_CRDI</span></a></span><span lang="FR-CA" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#0070c0">  
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 du CRDI</span></a></span><u></u><u></u></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:11.0pt;font-family:"Calibri","sans-serif"">
 kictanet [<a href="mailto:kictanet-bounces+eadera=idrc.ca@lists.kictanet.or.ke" target="_blank">mailto:kictanet-bounces+eadera=idrc.ca@lists.kictanet.or.ke</a>]
<b>On Behalf Of </b>Alwala, Rachel via kictanet<br>
<b>Sent:</b> February-18-15 6:17 PM<br>
<b>To:</b> Edith Adera<br>
<b>Subject:</b> Re: [kictanet] Which set top box are you using?</span><u></u><u></u></p>
</div>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Dear Listers,</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Sorry I have been off the list for a while for technical reasons but good to see this
 debate on digital migration.</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">I thought I would share some facts about digital migration together with a list of boxes
 type-approved by the Authority with respective contacts.  </span><u></u><u></u></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Regards,
</span><u></u><u></u></p>
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<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">Rachel Alwala</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d">CA</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB" style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1f497d"> </span><u></u><u></u></p>
<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> kictanet
 [<a href="mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke" target="_blank">mailto:kictanet-bounces+alwala=ca.go.ke@lists.kictanet.or.ke</a>]
<b>On Behalf Of </b>Grace Mutung'u (Bomu) via kictanet<br>
<b>Sent:</b> 18 February 2015 17:34<br>
<b>To:</b> Alwala, Rachel<br>
<b>Subject:</b> [kictanet] Which set top box are you using?</span><u></u><u></u></p>
<p class="MsoNormal"><span lang="EN-GB"> </span><u></u><u></u></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="EN-GB">Listers,
</span><u></u><u></u></p>
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<p class="MsoNormal" style="margin-bottom:12.0pt"><span lang="EN-GB">I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience?</span><u></u><u></u></p>
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<p class="MsoNormal"><span lang="EN-GB">Regards,
</span><u></u><u></u></p>
</div>
<p class="MsoNormal"><span lang="EN-GB"> </span><u></u><u></u></p>
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<p class="MsoNormal"><span lang="EN-GB">--
</span><u></u><u></u></p>
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<p class="MsoNormal"><span lang="EN-GB">Grace L.N. Mutung'u
<br>
Nairobi Kenya<br>
Skype: gracebomu<br>
Twitter: @Bomu</span><u></u><u></u></p>
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The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT
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<p class="MsoNormal">--
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<p class="MsoNormal">Best regards,<br>
Odhiambo WASHINGTON,<br>
Nairobi,KE<br>
<a href="tel:%2B254733744121" target="_blank">+254733744121</a>/<a href="tel:%2B254722743223" target="_blank">+254722743223</a><br>
"I can't hear you -- I'm using the scrambler."<u></u><u></u></p>
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-- <span style="font-family:"Tahoma","sans-serif""><u></u><u></u></span></p>
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<p style="margin:0cm;margin-bottom:.0001pt;line-height:11.25pt"><b><span style="font-size:9.0pt">Live simply, love generously, care deeply, speak kindly and trust in our Creator who loves us.
<u></u><u></u></span></b></p>
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