<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div>Antony</div><div><br></div><div>Thanks for your post. Not sure which campus this was but I can assure you that some of the local universities are very much in tune with this new dispensation. To some extent the BBIT courses offered at Strathmore and JKUAT go some ways in addressing this convergence.</div><div><br></div><div>Regards <br><br><div><span style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">Ali Hussein</span></div><div><span style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">CEO | 3mice interactive media Ltd</span></div><div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">Principal | Telemedia Africa Ltd</div></div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; "><br></div><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">+254 713 601113/ 0770 906375</div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); "><br></span></div><div><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); ">"The future belongs to him who knows how to wait." - Russian Proverb</span></div><div><br></div>Sent from my iPad</div><div><br>On Jun 24, 2013, at 4:30 PM, Antony Kimani <<a href="mailto:kimanianthoni@gmail.com">kimanianthoni@gmail.com</a>> wrote:<br><br></div><blockquote type="cite"><div><div dir="ltr"><div><div><div><div>Ali,<br><br></div>I did a paper in college regarding the same trend, having spent half of my life in ICT and the other in Marketing, but my lecturers requested me to change that paper because it seemed unpracticable.<br>
<br></div>In the last years, my marketing(sales) has shifted from targeting CIO's to Marketer's a typical example is during pitching and implementation of call center solutions, the shift has changed from the CIO to the Customer Care Managers(who very well work under Marketers).<br>
<br></div>wish I completed that paper, all in all well put article.<br><br></div>Antony<br></div><div class="gmail_extra"><br><br><div class="gmail_quote">On Sat, Jun 22, 2013 at 11:59 AM, Ali Hussein <span dir="ltr"><<a href="mailto:ali@hussein.me.ke" target="_blank">ali@hussein.me.ke</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin:0 0 0 .8ex;border-left:1px #ccc solid;padding-left:1ex"><div dir="ltr"><div class="gmail_default"><p style="font-family:'Droid Sans','helvetica neue',helvetica,arial,georgia;border:0px;font-size:14px;margin:0px 0px 1.5em;outline:0px;padding:0px;vertical-align:baseline;line-height:22px;color:rgb(119,119,119)">
We are living in interesting times. Headlines and stories across media channels talk about the death of marketing as we know it. Pundits talk about the changing roles of the CIO and the CMO. Some even talk about the collapse of the two roles into one. Here are a few predictions:-</p>
<ul style="font-family:'Droid Sans','helvetica neue',helvetica,arial,georgia;border:0px;font-size:14px;margin:0px 0px 1.5em 3em;outline:0px;padding:0px;vertical-align:baseline;list-style-position:initial;color:rgb(119,119,119)">
<li style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">In a few years CMOs will spend more on technology – digital marketing, Analytics, BI, Enterprise Marketing Management (EMM) etc. – than CIOs. This you can take to the bank.</li>
<li style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">Globally the $1 trillion marketing industry is feeling the impact of software eating marketing. This is now a board level issue as data and KYC (know your customer) is driving/enabling companies to mass customize products and services.</li>
<li style="border:0px;font-family:inherit;font-style:inherit;margin:0px;outline:0px;padding:0px;vertical-align:baseline">The burden of understanding technology’s impact on marketing, customer experience and leading innovation is now on CMOs and their agencies. This is a departure from the normal practice of pushing everything ‘IT’ to the CIO/CTO.</li>
</ul><div><font color="#777777" face="Droid Sans, helvetica neue, helvetica, arial, georgia"><span style="font-size:14px">Read on:</span></font></div><div><font color="#777777" face="Droid Sans, helvetica neue, helvetica, arial, georgia"><span style="font-size:14px"><br>
</span></font></div><div><a href="http://www.alyhussein.com/" target="_blank">http://www.alyhussein.com/</a><font color="#777777" face="Droid Sans, helvetica neue, helvetica, arial, georgia"><span style="font-size:14px"><br>
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<div><br></div></div><div><p style="margin:0in 0in 0.0001pt"><font><b><span style="font-family:'Baskerville Old Face',serif">Ali
Hussein</span></b></font></p><p style="margin:0in 0in 0.0001pt"><font><b><span style="font-family:'Baskerville Old Face',serif">CEO, 3mice interactive media ltd</span></b></font></p><p style="margin:0in 0in 0.0001pt">
<font><b><span style="font-family:'Baskerville Old Face',serif"><b><span style="font-family:'Baskerville Old Face',serif">Partner, </span></b>Telemedia Africa Ltd<br></span></b></font></p><font>
</font><p style="margin:0in 0in 0.0001pt"><font> </font></p><p style="margin:0in 0in 0.0001pt"><font><span style="font-family:georgia,serif"><span>T<font>el: +25471360<font>1113</font></font><br></span></span></font></p>
<p style="margin:0in 0in 0.0001pt"><font><span style="font-family:georgia,serif"><span>Twitter: @AliHKassim</span><span></span></span></font></p><font><span style="font-family:georgia,serif">
</span></font><p style="margin:0in 0in 0.0001pt"><font><span style="font-family:georgia,serif"><span>Skype: abu-jomo</span></span></font></p><p style="margin:0in 0in 0.0001pt"><font><span style="font-family:georgia,serif"><span>LinkedIn: <a href="http://ke.linkedin.com/in/alihkassim" target="_blank">http://ke.linkedin.com/in/alihkassim</a></span><a href="http://ke.linkedin.com/in/alihkassim" target="_blank"><span style="color:windowtext;text-decoration:none"></span></a></span></font></p>
<font><span style="font-family:georgia,serif"></span></font><p style="margin:0in 0in 0.0001pt">
</p><font><span style="font-family:georgia,serif"><span>Blog: <a href="http://www.alyhussein.com" target="_blank">www.alyhussein.com</a><br><br><br><font size="1">Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.</font></span></span></font><span style="font-size:11pt;font-family:'Baskerville Old Face',serif"></span><span style="font-size:11pt"></span>
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