<html><head><meta http-equiv="content-type" content="text/html; charset=utf-8"></head><body dir="auto"><div><div><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);">There is a lot of talk about Big Data but in Africa we are playing at the fringes of this immense opportunity. From Telcos to Big Ticket retailers to National Postal Services with immense customer information on behavioral trends we seem to just stop there. </span></div><div><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><br></span></div><div><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);">What is hindering us? Is this too much Mumbo Jumbo? What can we do to unlock this mindset and tap into the treasure trove awaiting us on the other side? </span></div><div><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><br></span></div><div><span style="-webkit-text-size-adjust: auto; background-color: rgba(255, 255, 255, 0);"><br></span></div><br><div style="-webkit-text-size-adjust: auto; "><span style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">Ali Hussein</span></div><div style="-webkit-text-size-adjust: auto; "><span style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">CEO | 3mice interactive media Ltd</span></div><div style="-webkit-text-size-adjust: auto; "><div style="font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.296875); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); -webkit-text-size-adjust: auto; ">Principal | Telemedia Africa Ltd</div></div><div style="-webkit-text-size-adjust: auto; font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); "><br></div><div style="-webkit-text-size-adjust: auto; font-family: Helvetica; font-size: medium; -webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); ">+254 713 601113</div><div style="-webkit-text-size-adjust: auto; "><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); "><br></span></div><div style="-webkit-text-size-adjust: auto; "><span style="-webkit-tap-highlight-color: rgba(26, 26, 26, 0.292969); -webkit-composition-fill-color: rgba(175, 192, 227, 0.230469); -webkit-composition-frame-color: rgba(77, 128, 180, 0.230469); ">"The future belongs to him who knows how to wait." - Russian Proverb</span></div><div style="-webkit-text-size-adjust: auto; "><br></div><span style="-webkit-text-size-adjust: auto;">Sent from my iPad</span></div></body></html>