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<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Interesting article. Touches on some of the consumer behaviour issues, but we need to dig deeper Alison.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Looking at the bigger picture, would be good to analyse this (largely monopoly market) against the bigger industry goals articulated in policy, law and regulation.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D">Edith<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D"><o:p> </o:p></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> kictanet [mailto:kictanet-bounces+eadera=idrc.ca@lists.kictanet.or.ke]
<b>On Behalf Of </b>Grace Githaiga<br>
<b>Sent:</b> May 18, 2013 11:03 PM<br>
<b>To:</b> Edith Adera<br>
<b>Cc:</b> KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> [kictanet] Secrets of Safaricom’s Sh25bn profit and huge market share<o:p></o:p></span></p>
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<p class="MsoNormal"><o:p> </o:p></p>
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<p class="MsoNormal" style="margin-bottom:3.75pt;line-height:18.0pt"><b><span style="font-size:7.5pt;font-family:"Arial","sans-serif";color:#333333;text-transform:uppercase">N SUMMARY<o:p></o:p></span></b></p>
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</span></span></span><![endif]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#444444">Small investors hold a 25-per cent stake in the company, Vodafone Plc of the United Kingdom has 40 per cent and the Kenyan government owns 35 per cent</span><span style="font-family:"Arial","sans-serif";color:#444444"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:18.0pt;text-indent:-18.0pt;line-height:18.0pt;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#444444"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#444444">The company’s total revenue stood at Sh124 billion (from Sh107 billion in 2012), meaning it has an average daily income of Sh336 million. This is the
biggest daily turnover in Kenya and the region, according to Safaricom chief executive Bob Collymore</span><span style="font-family:"Arial","sans-serif";color:#444444"><o:p></o:p></span></p>
<p class="MsoNormal" style="margin-left:18.0pt;text-indent:-18.0pt;line-height:18.0pt;mso-list:l0 level1 lfo1">
<![if !supportLists]><span style="font-size:10.0pt;font-family:Symbol;color:#444444"><span style="mso-list:Ignore">·<span style="font:7.0pt "Times New Roman"">
</span></span></span><![endif]><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#444444">Safaricom was launched as a department of Kenya Posts & Telecommunications Corporation based on an analogue network</span><span style="font-family:"Arial","sans-serif";color:#444444"><o:p></o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#444444"><o:p> </o:p></span></p>
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<p class="MsoNormal"><span style="font-family:"Arial","sans-serif";color:#444444"><a href="http://www.nation.co.ke/business/news/Secrets-of-Safaricoms-super-profit/-/1006/1856692/-/f90eal/-/index.html">http://www.nation.co.ke/business/news/Secrets-of-Safaricoms-super-profit/-/1006/1856692/-/f90eal/-/index.html</a><o:p></o:p></span></p>
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