<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt">Phares,<br><br>It is not that online advertising does not generate enough revenue but that the organisations have the wrong expense model for the corresponding revenue. I am aware of a number of businesses that make enough revenue from online advertising to meet their overheads.<br><br>If someone earns 10,000/- and then they develop expenses of 30,000/- is their inability to meet their expenses a result of the low pay or are they just plain living beyond their means?<br><br>Regards<br><div><span><br></span></div><div> </div><div>Robert Yawe<br>KAY System Technologies Ltd<br>Phoenix House, 6th Floor<br>P O Box 55806 Nairobi, 00200<br>Kenya<br><br></div><div>Tel: +254722511225, +254202010696<br> <div style="font-family: times new roman, new york, times, serif; font-size: 12pt;"> <div style="font-family: times new roman,
new york, times, serif; font-size: 12pt;"> <div dir="ltr"> <font face="Arial" size="2"> <hr size="1"> <b><span style="font-weight:bold;">From:</span></b> Phares Kariuki <pkariuki@gmail.com><br> <b><span style="font-weight: bold;">To:</span></b> robertyawe@yahoo.co.uk <br><b><span style="font-weight: bold;">Cc:</span></b> KICTAnet ICT Policy Discussions <kictanet@lists.kictanet.or.ke> <br> <b><span style="font-weight: bold;">Sent:</span></b> Friday, 15 February 2013, 18:55<br> <b><span style="font-weight: bold;">Subject:</span></b> Re: [kictanet] Mocality closing down?<br> </font> </div> <br>Online advertising doesn't yet generate enough to maintain most<br>business overheads. Sadly.<br><br>Sent from my iPhone<br><br>On 15 Feb 2013, at 16:51, Peter Wakaba <<a ymailto="mailto:peterwakaba@gmail.com" href="mailto:peterwakaba@gmail.com">peterwakaba@gmail.com</a>> wrote:<br><br>> cash crunch. apparently it wasn't making 'any money'. More
likely though that they could'nt break even.<br>> _______________________________________________<br>> kictanet mailing list<br>> <a ymailto="mailto:kictanet@lists.kictanet.or.ke" href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a><br>> <a href="https://lists.kictanet.or.ke/mailman/listinfo/kictanet" target="_blank">https://lists.kictanet.or.ke/mailman/listinfo/kictanet</a><br>><br>> Unsubscribe or change your options at <a href="https://lists.kictanet.or.ke/mailman/options/kictanet/pkariuki%40gmail.com" target="_blank">https://lists.kictanet.or.ke/mailman/options/kictanet/pkariuki%40gmail.com</a><br>><br>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and
development.<br>><br>> KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.<br><br>_______________________________________________<br>kictanet mailing list<br><a ymailto="mailto:kictanet@lists.kictanet.or.ke" href="mailto:kictanet@lists.kictanet.or.ke">kictanet@lists.kictanet.or.ke</a><br><a href="https://lists.kictanet.or.ke/mailman/listinfo/kictanet" target="_blank">https://lists.kictanet.or.ke/mailman/listinfo/kictanet</a><br><br>Unsubscribe or change your options at <a href="https://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.uk" target="_blank">https://lists.kictanet.or.ke/mailman/options/kictanet/robertyawe%40yahoo.co.uk</a><br><br>The Kenya ICT Action Network (KICTANet) is a multi-stakeholder
platform for people and institutions interested and involved in ICT policy and regulation. The network aims to act as a catalyst for reform in the ICT sector in support of the national aim of ICT enabled growth and development.<br><br>KICTANetiquette : Adhere to the same standards of acceptable behaviors online that you follow in real life: respect people's times and bandwidth, share knowledge, don't flame or abuse or personalize, respect privacy, do not spam, do not market your wares or qualifications.<br><br><br> </div> </div> </div></div></body></html>