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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link=blue vlink=purple><div class=WordSection1><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>+ 1 Ali,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Obama managed to precisely target each demographics with the right message at the right time using the right tools<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><div><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>In our case, however, our leaders and political parties would prefer not to do that – why? My guess would be that it will expose the fact they do not stand for much other than their tribal affiliations. Media (just like you experience with CNN, NBC, FOX etc) embracing such technologies could be a starting point, although I doubt that it will happen any time soon.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>The scenario is true even in private sector. I remember 5 years ago, I tried to introduce the use of business intelligence tools such as data mining, six sigma, business process modeling, etc to companies and parastatals in Kenya and the response I got – “This is Kenya young man, we are making profits and therefore we do not need to do any of that”. There are enormous amounts of raw data within these organizations’ “data banks”, that if modern analytical techniques and tools were to be applied properly, could see the realization of efficiencies ranging from public sector service delivery to improving private sector organizational performance.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>I keep hoping non-the-less </span><span style='font-size:11.0pt;font-family:Wingdings;color:#1F497D'>J</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Regards,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>Edwin</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'><o:p></o:p></span></p></div><div><div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'> kictanet [mailto:kictanet-bounces+eonchari=lynxbits.com@lists.kictanet.or.ke] <b>On Behalf Of </b>Ali Hussein<br><b>Sent:</b> Wednesday, November 07, 2012 12:29 PM<br><b>To:</b> Edwin<br><b>Cc:</b> KICTAnet ICT Policy Discussions<br><b>Subject:</b> [kictanet] Fwd: How this happened (How Obama used Technology to stay ahead during the campaign)<o:p></o:p></span></p></div></div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>Listers<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Obama continued to stay ahead and the closeness of this election (despite the electorate college votes big margin the battle ground states were won with the slightest of margins) because of his team's sleek use of technology - especially the use of Big Data.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>The ability to crunch the numbers and glean nuggets of pure gold in terms of voter trends and getting out the voters to vote for him really is the biggest lesson here. In my opinion of course.<o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Are there lessons here for our politicians? How can we engage (through proper use of technology) with all Kenyans to ensure we vote in the right leaders? <o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><div><p class=MsoNormal>Or am I being an idealist and romantic and all this is just wishful thinking? <o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p><div><p class=MsoNormal>Ali Hussein<o:p></o:p></p></div><div><div><p class=MsoNormal><span style='font-size:13.5pt;font-family:"Helvetica","sans-serif"'>CEO | 3mice interactive media Ltd<o:p></o:p></span></p></div><div><p class=MsoNormal><span style='font-size:13.5pt;font-family:"Helvetica","sans-serif"'>Principal | Telemedia Africa Ltd<o:p></o:p></span></p></div></div><div><p class=MsoNormal><span style='font-size:13.5pt;font-family:"Helvetica","sans-serif"'><o:p> </o:p></span></p></div><div><p class=MsoNormal><span class=apple-style-span>+254 773/713 601113</span><o:p></o:p></p></div><div><p class=MsoNormal><o:p> </o:p></p></div><p class=MsoNormal>Sent from my iPad<o:p></o:p></p></div><div><p class=MsoNormal style='margin-bottom:12.0pt'><br>Begin forwarded message:<o:p></o:p></p></div><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><p class=MsoNormal style='margin-bottom:12.0pt'><b>From:</b> Barack Obama <<a href="mailto:info@barackobama.com">info@barackobama.com</a>><br><b>Date:</b> November 7, 2012, 8:54:23 AM GMT+04:00<br><b>To:</b> <<a href="mailto:info@alyhussein.com">info@alyhussein.com</a>><br><b>Subject:</b> <b>How this happened</b><br><b>Reply-To:</b> <a href="mailto:info@barackobama.com">info@barackobama.com</a><o:p></o:p></p></div></blockquote><blockquote style='margin-top:5.0pt;margin-bottom:5.0pt'><div><table class=MsoNormalTable border=0 cellspacing=0 cellpadding=0 width="100%" style='width:100.0%'><tr><td width="90%" style='width:90.0%;padding:0in 0in 0in 0in'><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.5pt;font-family:"Verdana","sans-serif"'>Friend -- <br><br>I'm about to go speak to the crowd here in Chicago, but I wanted to thank you first.<br><br>I want you to know that this wasn't fate, and it wasn't an accident. You made this happen.<br><br>You organized yourselves block by block. You took ownership of this campaign five and ten dollars at a time. And when it wasn't easy, you pressed forward.<br><br>I will spend the rest of my presidency honoring your support, and doing what I can to finish what we started.<br><br>But I want you to take real pride, as I do, in how we got the chance in the first place.<br><br>Today is the clearest proof yet that, against the odds, ordinary Americans can overcome powerful interests.<br><br>There's a lot more work to do.<br><br>But for right now: Thank you.<br><br>Barack<br><br><br><o:p></o:p></span></p><p class=MsoNormal align=center style='margin-bottom:12.0pt;text-align:center'><span style='font-size:10.5pt;font-family:"Verdana","sans-serif"'><a href="https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65c5/88649844/VEsH/p/eyJKU1ZEVlZOVVQwMWZSRUZVUVZORlZGdHpiSFZuUFdadmJHUmxjbDlrWVhSaGMyVjBMR3RsZVQxbWIyeGtaWEpmYUdGemFGMGxKUT09IjoiIiwiSlNWRFZWTlVUMDFmUkVGVVFWTkZWRnR6YkhWblBXWnBiR1ZmWkdGMFlYTmxkQ3hyWlhrOVptbHNaVjlvWVhOb1hTVWwiOiIifQ==/" title="https://donate.barackobama.com/GOTV-Donate-Footer?keycode=&utm_medium=email&utm_source=obama&utm_content=%0A+++++++++++++++++++++++++++++++++++img+srchttpassetsbostaticcomimagesemail20121029donatebuttonpng+altDonate+width150+height33+border0+styleborderno"><span style='border:solid windowtext 1.0pt;padding:0in;text-decoration:none'><img border=0 width=150 height=33 id="_x0000_i1025" src="cid:image001.jpg@01CDBCF2.634BC530" alt="Image removed by sender. Donate"></span></a><br><br><br><br><br><br><br><br><br><br><br><br><br><br><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:12.0pt'><span style='font-size:10.5pt;font-family:"Verdana","sans-serif"'><br><br><o:p></o:p></span></p></td><td style='padding:0in 0in 0in 0in'><p class=MsoNormal> <o:p></o:p></p></td></tr><tr><td style='border:none;border-top:solid #919194 1.0pt;padding:0in 0in 0in 0in'><p class=MsoNormal align=center style='text-align:center'><o:p> </o:p></p><div style='border:solid #333333 1.0pt;padding:0in 0in 0in 0in'><p class=MsoNormal align=center style='text-align:center'><span style='font-size:7.5pt'>PAID FOR BY OBAMA VICTORY FUND 2012, A JOINT FUNDRAISING COMMITTEE AUTHORIZED BY OBAMA FOR AMERICA, THE DEMOCRATIC NATIONAL COMMITTEE, AND THE STATE DEMOCRATIC PARTIES IN THE FOLLOWING STATES: CO, FL, IA, NV, NH, NC, OH, PA, VA, AND WI.<o:p></o:p></span></p></div><p align=center style='text-align:center'><span style='font-size:7.5pt'>Contributions or gifts to Obama Victory Fund 2012 are not tax deductible.<o:p></o:p></span></p><p align=center style='text-align:center'><span style='font-size:7.5pt'>The first $2,500 from a contributor to Obama Victory Fund 2012 will be allocated to Obama for America, designated for the general election. The next $30,800 from a contributor will be allocated to the Democratic National Committee. Any additional amount(s) from a contributor will be divided among the State Democratic Party Committees as follows, up to $10,000 per committee and subject to the biennial aggregate limits: OH (24%), FL (15%); WI (12%); IA (10%); NV (10%); VA (9%); CO (7%); NC (7%); PA (3%); and NH (3%). A contributor may designate a contribution for a particular participant. This allocation formula may change if following it would result in an excessive contribution. Contributions will be used in connection with a Federal election, may be spent on any activities of the participants as each committee determines in its sole discretion, and will not be earmarked for any particular candidate <o:p></o:p></span></p><p align=center style='mso-margin-top-alt:7.5pt;margin-right:0in;margin-bottom:0in;margin-left:0in;margin-bottom:.0001pt;text-align:center'><span style='font-size:7.5pt;font-family:"Arial","sans-serif"'>This email was sent to: <b><a href="mailto:info@alyhussein.com">info@alyhussein.com</a></b>.<br>If that is not your preferred email address, you can update your information <a href="https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65ed/88649844/VEsE/p/eyJKU1ZGVFVGSlRDVWwiOiJpbmZvQGFseWh1c3NlaW4uY29tIn0=/" title="http://my.barackobama.com/change-address?email=info@alyhussein.com&utm_medium=email&utm_source=obama&utm_content=here&utm_campaign=em12_20121106_bo2_act&source=em12_20121106_bo2_act"><span style='color:#000001'>here</span></a>. We believe that emails are a vital way for the campaign to stay in direct contact with supporters. Click <a href="https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f65e9/88649844/VEsF/" title="http://my.barackobama.com/unsubscription?utm_medium=email&utm_source=obama&utm_content=here&utm_campaign=em12_20121106_bo2_act&source=em12_20121106_bo2_act"><span style='color:#000001'>here</span></a> if you'd like to unsubscribe from these messages. This campaign is a community, and all ideas are welcome. We appreciate any feedback you might have -- positive or negative. <a href="https://my.barackobama.com/page/m/55c1a59b/6c2c1b4c/2a82e8122/127f6419/88649844/VEsC/" title="http://www.barackobama.com/contact-us?utm_medium=email&utm_source=obama&utm_content=Click+here+to+contact+the+campaign&utm_campaign=em12_20121106_bo2_act&source=em12_20121106_bo2_act"><span style='color:#000001'>Click here to contact the campaign</span></a> with any questions or concerns.<o:p></o:p></span></p></td><td style='border:none;border-top:solid #919194 1.0pt;padding:0in 0in 0in 0in'><p class=MsoNormal align=right style='text-align:right'> <o:p></o:p></p></td></tr></table><p class=MsoNormal><span style='border:solid windowtext 1.0pt;padding:0in'><img border=0 width=1 height=1 id="_x0000_i1026" src="cid:image002.jpg@01CDBCF2.634BC530" alt="Image removed by sender."></span><o:p></o:p></p></div></blockquote></div></body></html>