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<p class=MsoNormal style='margin-left:.25in;text-align:justify'><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>Washington,
we refer to your comments on the Safaricom Bonga Points </span><span
lang=EN-GB style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:black'>loyalty</span><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:black'> Program. Thank you for your feedback and continued
interest in the Safaricom Bonga Points loyalty program. <o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in;text-align:justify'><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>We
would like to take this opportunity to provide some clarity on the Bonga Points
Loyalty program. We at Safaricom continuously strive to ensure that the matrix
is up to date through quarterly reviews. This has been a conscious
decision implemented to ensure that we retain and rekindle interest
and excitement in the program.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in;text-align:justify'><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'> As
such, we introduced a new reward dubbed “Free Airtime” last year, which enables
customers to redeem their points for various airtime rewards from as little as
100 points. <o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in;text-align:justify'><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>We have recently concluded
and advertised the reviewed merchandise and redemption matrix for the
first quarter of 2011, to include new devices and bundle rewards. We request
that you dial *126*2# to get a full view of the<b> </b>complete list of
available rewards.<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in;text-align:justify'><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'> <o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:.25in;text-align:justify'><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>To make
the program more inclusive, we have also reduced the redemption threshold from
100 points to 25 points. Customers can now redeem various Minutes, SMS, MMS and
Data bundles from as low as 25 Bonga points.<o:p></o:p></span></p>
<p class=MsoNormal style='text-align:justify'><span style='font-size:11.0pt;
font-family:"Calibri","sans-serif";color:black'><o:p> </o:p></span></p>
<p class=MsoNormal style='margin-left:.25in;text-align:justify'><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:black'>On your
request that we include the new IDEOS phone into the matrix, we assure you that
we shall take this into consideration as we make our review for the next
quarter. We shall share the results of that review with the market. All this is
actively done in keeping with our promise to give the best experience to our
customers in all facets of our operations.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:black'>Regards,<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:black'>Linda<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div style='border:none;border-top:solid #B5C4DF 1.0pt;padding:3.0pt 0in 0in 0in'>
<p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>From:</span></b><span
style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
kictanet-bounces+lmuka=safaricom.co.ke@lists.kictanet.or.ke
[mailto:kictanet-bounces+lmuka=safaricom.co.ke@lists.kictanet.or.ke] <b>On
Behalf Of </b>Odhiambo Washington<br>
<b>Sent:</b> Friday, January 21, 2011 11:53 PM<br>
<b>To:</b> Linda Muka<br>
<b>Cc:</b> Skunkworks forum; KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> [kictanet] Safaricom Bonga Points Merchandise<o:p></o:p></span></p>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<p class=MsoNormal style='margin-bottom:12.0pt'>Safaricom has done quite some
revisions on their tariffs and data bundles but their Bonga points redemption
matrix remains unchanged ever since.<br>
I have been hoping (and praying) that they can at least revise the merchandise,
given that even some of those they list are not anymore in the market (I may be
wrong!) but with prices always depreciating, is it not logical that Safaricom
put some revision into this loyalty program?? Can Safaricom also make the point
system a little bit realistic when compared to the merchandise?? I know they
are not under any obligation but I sure can be motivated to "talk more"
within "Niko Na.." with the hope that kupiga mdomo kwangu heunda
ikanifaidisha vikubwa:-)<br>
<br>
Maybe they should include the Huawei IDEOS as one of the merchandise;)<br
clear=all>
<br>
-- <br>
Best regards,<br>
Odhiambo WASHINGTON,<br>
Nairobi,KE<br>
+254733744121/+254722743223<br>
_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ <br>
Damn!!<o:p></o:p></p>
</div>
<DIV><STRONG>Note:</STRONG></DIV>
<DIV><SPAN lang=EN-GB
style="FONT-WEIGHT: bold; FONT-SIZE: 11pt; COLOR: green; FONT-FAMILY: 'Century Gothic'">All
emails sent from Safaricom Limited are subject to Safaricoms Email Terms &
Conditions. Please click <A
href="http://www.safaricom.co.ke/index.php?id=954"><SPAN
style="COLOR: green"><FONT color=#400080>here</FONT></SPAN></A> to read the
policy. </SPAN>
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