<b>PRESS RELEASE</b><br><br><meta http-equiv="Content-Type" content="text/html; charset=utf-8"><meta name="ProgId" content="Word.Document"><meta name="Generator" content="Microsoft Word 12"><meta name="Originator" content="Microsoft Word 12"><link rel="File-List" href="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_filelist.xml"><link rel="themeData" href="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_themedata.thmx"><link rel="colorSchemeMapping" href="file:///C:%5CDOCUME%7E1%5CADMINI%7E1%5CLOCALS%7E1%5CTemp%5Cmsohtmlclip1%5C01%5Cclip_colorschememapping.xml"><style>
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<p class="MsoNormal"><b style=""><span style="font-size: 14pt;" lang="EN-GB"> </span></b></p>
<p class="MsoNormal"><b style=""><span style="font-size: 14pt;" lang="EN-GB">SAFARICOM EXCITES MARKET
WITH LOWEST CALL RATES</span></b></p>
<p class="MsoNormal"><b style=""><span style="font-size: 14pt;" lang="EN-GB"> </span></b></p>
<p class="MsoNormal"><b style=""><i style=""><span style="font-size: 14pt;" lang="EN-GB">It
is Masaa Time as Firm Launches Value-Based Discounts </span></i></b></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><b style=""><span style="font-size: 14pt;" lang="EN-GB">August 24, 2010...</span></b><span style="font-size: 14pt;" lang="EN-GB">In a move that
is likely to excite the local market, Kenya’s leading telecoms operator
Safaricom has today unveiled a new tariff promotion that will see its subscribers
call from as low as Sh2 per minute. </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB">The Sh2 a minute charge represents the cheapest calling rate by any
operator in the Kenyan market currently.</span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB">Under the new scheme called <i style="">Masaa</i>
Tariff, customers will be able to make calls within the network at between
Sh2-4, depending on the value of their last top-up. Calls to other operators
will cost Sh3-5.</span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB">Subscribers who buy airtime worth Sh100, Sh250, Sh500 or Sh1,000 will be
able to make on-net calls at Sh2 a minute, while the off-net rate for these
airtime values will be Sh3. On the other hand, airtime worth Sh5 or Sh10 will
attract a discounted flat rate of Sh5 both for calls terminating within and
outside the Safaricom network. Subscribers who buy airtime worth Sh50 will now
pay Sh3 a minute for both on and off-net calls while for the Sh20 denomination,
the on-net rate is Sh4, while calls outside the network will cost Sh5 per
minute.</span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB">Per second billing applies on the <i style="">Masaa</i>
Tariff, which takes effect starting August 24 to September 23 and is primarily targeted
at the firm’s Prepay subscribers. </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB">Commenting on the development, Safaricom CEO Michael
Joseph said <i style="">Masaa</i> Tariff
was a way of thanking the firm’s over 16 million subscribers for their loyalty,
in light of new rates guidelines announced by the regulator, and would be the
first in a series of such moves as the firm marks 10 years as an authentic
Kenyan success story this year.</span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB">“We thank our customers for enabling us to become a globally-celebrated Kenyan
success story in the telecoms world. We shall continue creating true value for
our customers by listening to them and coming up with propositions that best answer
their needs. We recognize that this has been a great pillar of our leadership,”
said Mr Joseph.</span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB">He promised all Safaricom subscribers a “bagful of pricing and
promotional incentives” going forward it seeks to consolidate its leadership in
the Kenyan market, while continuously delighting its growing subscriber base.</span></p>
<p class="MsoNormal"><span style="font-size: 14pt;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><b style=""><span style="font-size: 14pt; color: black;" lang="EN-GB">About
Safaricom...</span></b><span style="font-size: 14pt; color: black;" lang="EN-GB">Formed at the turn of the decade, Safaricom has firmly
established its credentials as a regional leader, spawning a virtual telecoms
revolution in Kenya.</span><span style="font-size: 14pt; color: black;" lang="DE"></span></p>
<p class="MsoNormal"><span style="font-size: 14pt; color: black;" lang="EN-GB"><span style=""> </span></span></p>
<p class="MsoNormal"><span style="font-size: 14pt; color: black;" lang="EN-GB">Safaricom is a total telecoms company. With a subscriber
base of over 16 million, Safaricom offers all telecoms services under one roof:
mobile and fixed voice and data services on a variety of platforms: Kenya’s
widest and only 3G network; a growing fibre optic cable footprint and its most
expansive WIMAX presence. </span></p>
<p class="MsoNormal"><span style="font-size: 14pt; color: black;" lang="EN-GB"> </span></p>
<p class="MsoNormal"><span style="font-size: 14pt; color: black;" lang="EN-GB">For more details please go to: <b style=""><a href="http://www.safaricom.co.ke/">http://www.safaricom.co.ke/</a></b></span></p>
<p class="MsoNormal"><b style=""><span style="font-size: 14pt; color: black;" lang="EN-GB"> </span></b></p>
<p class="Default"><b><span style="font-size: 11pt;"> ALEX.</span></b></p>
<p class="MsoNormal"><span style="font-size: 14pt;"> </span></p>
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