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<p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>Andrea</span><b><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif"'>
</span></b><br>
I think it's important to differentiate between content and the delivery
platform: A story on, say, diamond mining is a story on diamond mining. You can
deliver it as a radio piece, a video (via internet or TV) or a written piece
(via print or internet) or as a combination thereof. 'Multimedia' merely means
a combination of the above (i.e. includes the written word), and that's not
really specific to Africa. Look at newspapers or magazines with a website,
print edition, and possibly a TV show.<span style='color:#1F497D'><o:p></o:p></span></p>
<p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>[] Fully agree however we also need to cater for the literacy levels
and also the diversity in languages. Multimedia helps us reach more
now while we address the literacy challenge.<o:p></o:p></span></i></b></p>
<p class=MsoNormal> <br>
<span style='color:#1F497D'> </span><br>
<br>
Finally: I wouldn't dismiss copy right protection entirely as stifling. Yes,
the internet makes copyright enforcement a lot more difficult, but I think it's
still a legitimate question to ask whether people who have put a lot of effort
into a piece of work should not be able to enjoy the income from it. <span
style='color:#1F497D'><o:p></o:p></span></p>
<p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>[] <o:p></o:p></span></i></b></p>
<p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>I agree with you here too but proposing that technology has made
the traditional methods of making sure copyright owners are rewarded too difficult
and an unenforceable law is not worth having. Let us look at the methods
that some of this copyrighted material is distributed and maybe collect from
these resources. One could argue that communication companies both
Broadcast and Telecoms have some licensing and regulatory authority which
collects allot of funds from the operators. Why do we not make sure
that some of these funds are distributed to these copyright owners. For
example most Telco’s are using ring back tones without paying the owners.
(brain storming and thinking out loud so feel free to shoot me down on this </span></i></b><b><i><span
style='font-size:11.0pt;font-family:Wingdings;color:#1F497D'>J</span></i></b><b><i><span
style='font-size:11.0pt;font-family:"Calibri","sans-serif";color:#1F497D'>)<o:p></o:p></span></i></b></p>
<p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'><o:p> </o:p></span></i></b></p>
<p class=MsoNormal><b><i><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";
color:#1F497D'>regards<o:p></o:p></span></i></b></p>
<p class=MsoNormal><br>
<br>
Regards, Andrea <o:p></o:p></p>
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<p class=MsoNormal>On 11 August 2010 07:52, Badru Ntege <<a
href="mailto:ntegeb@one2net.co.ug">ntegeb@one2net.co.ug</a>> wrote:<o:p></o:p></p>
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<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><span
style='color:#1F497D'>Hi All</span><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'><b><span
style='font-size:10.0pt;color:#1F497D'> </span></b><o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>I’m
posting this on both I-network (UG) and Kictanet (KE) to continue and expand
dialogue that has been going on within the Linux User group mailing list in UG.<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>A
few weeks ago I shared a website that we have been working on as an experiment
on local content. This website presents an archive of broadcast content
from about 16 local radio stations going back to the beginning of 2010. <a
href="http://www.yradio.ug/" target="_blank">http://www.yradio.ug/</a> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>I
firmly believe that Africa’s local content will be mainly multi-media as
opposed to the written word. This goes back to our heritage where
our history has been mainly through story telling passed down from generation
to generation as opposed to our European cousins, where the written word
goes back for many generations.<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>However
the multimedia might fly in the face of what I call historical IPR and
Copyright legislation. I do believe that this legislation needs to be
reviewed in favour of the current times where the traditional methods are
unenforceable.<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>On
the international scene African nations are being forced to adopt some of this
legislation which I do believe will stifle innovation and growth.<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>For
Kenya I understand that Kenya Music Copy Right Association has been
in place and collects from those who play music from local artists. I
would like us to look at what has happened to that industry in the last few
years since this was put in force. In the late 90’s
early 2000’s Kenya local music was dominant in the
region. However the industry has not grown as it should have and has been
overtaken by other markets like Uganda where strict enforcement does not exist
and the most frequently played music is local ugandan music.<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Some
have said that what yradio is doing is theft. I would like to here
more views on this and also on the notion that our future content for the
continent will mainly be Multi-media.<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Regards<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'>Badru<o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
<p class=MsoNormal style='mso-margin-top-alt:auto;mso-margin-bottom-alt:auto'> <o:p></o:p></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><br>
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<br>
-- <br>
Andrea Bohnstedt<br>
Publisher<br>
+254 720 960 322 <br>
<a href="http://www.ratio-magazine.com">www.ratio-magazine.com</a> <o:p></o:p></p>
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