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<div class=Section1>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Edith <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>In hindsight this should not be a surprise – it falls
into a neat plan <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>In late 2000, while researching for a paper commissioned by
Institute of Economic Affairs on the emerging ICT sector, I had a chance to
interview Michael Joseph. The context then according to my notes was ,
Safaricom was newest kid on the block, Kencell was going full throttle for the
high end consumer and appeared unstoppable and Safaricom seemed destined to
grope in the murky waters on terms set by others –- <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>When I look at my discussion notes two theories stood out that
at the time did not make sense – today they do<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l1 level1 lfo2'><![if !supportLists]><span
style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Theory 1 – You are an distinct creation compete with your
self ---- that Safaricom overrun Kencell and then TKL is water under the
bridge. The combative nature to compete is ever more greater , not with other operators
but with Safaricom itself. You are a distinct entity , create your space and sing
your song. It is an abundance based paradigm. This theory debunks Michael
Porters competition theories based on scarcity paradigm. There is enough for
everyone. <o:p></o:p></span></p>
<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l1 level1 lfo2'><![if !supportLists]><span
style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Theory 2 – wealth is in numbers ----- this ran against Pareto
Principle of 80/20 or the rule of the vital few . the principle told us to
focus on the 20%, the rest will come and sure other operators followed this principle
and even today is a motivation of MNP by some proponents. Safaricom overturned
the pyramid and run for the 80%, and today the other 20% have happily followed
suit. BOP as the market driver was born in Kenya . <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>At the time of the discussion in late 2000 , the import of this message
did not make sense , now it does.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>So where will Safaricom be in 2 years from now ?, I think I need
another discussion with Michael Joseph to get a feel of Theory 3. Certainly
the notion of <b><i>market share</i></b> will be irrelevant in the regulatory
parlance first in Kenya and later around the world --- because a market is a
creation and is not an absolute , we need to discover another term!!<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Cheers <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>MM<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div>
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<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'>
kictanet-bounces+mureithi=summitstrategies.co.ke@lists.kictanet.or.ke
[mailto:kictanet-bounces+mureithi=summitstrategies.co.ke@lists.kictanet.or.ke] <b>On
Behalf Of </b>Edith Adera<br>
<b>Sent:</b> 26 May 2010 20:36<br>
<b>To:</b> mureithi@summitstrategies.co.ke<br>
<b>Cc:</b> KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> [kictanet] FW: [DigAfrica] Kenya's Safaricom's year profit
jumps 37 pct<o:p></o:p></span></p>
</div>
</div>
<p class=MsoNormal><o:p> </o:p></p>
<div>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:black'>FYI</span><o:p></o:p></p>
</div>
<div>
<div>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>_________________</span><o:p></o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Edith
Ofwona Adera</span><o:p></o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Senior
Program Specialist</span><o:p></o:p></p>
<p class=MsoNormal><span lang=FR-CA style='font-size:10.0pt;font-family:"Arial","sans-serif"'>International
Development Research Centre | Centre de recherches pour le développement
international</span><o:p></o:p></p>
<p class=MsoNormal><span lang=FR-CA style='font-size:10.0pt;font-family:"Arial","sans-serif"'>+254-
20- 2713160 ext 3406 | <a href="mailto:+1-613-696-3406eadera@idrc.or.ke">eadera@idrc.or.ke</a>
| <a href="http://www.idrc.ca/" target="_blank">www.idrc.ca</a> | <a
href="http://www.crdi.ca/" target="_blank">www.crdi.ca</a></span><o:p></o:p></p>
<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Arial","sans-serif"'>Error! Filename not specified.</span></b><o:p></o:p></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><b><span style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'> DigAfrica@yahoogroups.com
[DigAfrica@yahoogroups.com] On Behalf Of chifu_wa_malindi [chifu2222@gmail.com]<br>
<b>Sent:</b> 26 May 2010 09:54<br>
<b>To:</b> DigAfrica@yahoogroups.com<br>
<b>Subject:</b> [DigAfrica] Kenya's Safaricom's year profit jumps 37 pct</span><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
<div id=ygrp-mlmsg>
<div id=ygrp-msg>
<div id=ygrp-text>
<p style='margin-bottom:12.0pt'>Kenya's Safaricom's year profit jumps 37 pct<br>
<br>
NAIROBI, May 26 (Reuters) - Kenya's Safaricom, the country's largest telecoms
operator, said on Wednesday pretax profit rose by 37 percent to 20.97 billion
shillings ($262.6 million) for its year ended March.<br>
<br>
The firm, which is also east Africa's largest by market value and part-held by
Britain's Vodafone, said the market was at 50 percent penetration and the
greatest growth opportunities lay in data services.<br>
<br>
(Reporting by Duncan Miriri and Helen Nyambura-Mwaura; Editing by Richard
Lough) ($1=79.85 Kenyan Shilling) Keywords: SAFARICOM/<br>
<br>
(Email: <a href="mailto:nairobi.newsroom%40reuters.com">nairobi.newsroom@reuters.com</a>;
Tel: +254 20 222 4717)<o:p></o:p></p>
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