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<div class=Section1>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Edith <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>In �hindsight this should not be a surprise – it falls
into a neat plan <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>In late 2000, while researching for a �paper commissioned by
Institute of Economic Affairs on the emerging ICT sector, I had a chance� to
interview Michael Joseph.� The context then according to my notes ��was ,
Safaricom was newest kid on the block, Kencell was going full throttle for the
high end consumer and appeared �unstoppable �and Safaricom� seemed destined to�
grope in the murky waters on terms set by others –- <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>When I look at my discussion notes two theories stood out �that
at the time did not make sense – today they do<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l1 level1 lfo2'><![if !supportLists]><span
style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Theory 1 – You are an distinct creation compete with your
self ----� �that Safaricom overrun Kencell and then TKL is water under the
bridge. The combative nature to compete is ever more greater , not with other �operators
but with Safaricom itself. You are a distinct entity , create your space and �sing
your song.� �It is� an abundance based paradigm. �This theory debunks �Michael
Porters competition theories based on scarcity paradigm. There is enough for
everyone. <o:p></o:p></span></p>
<p class=MsoListParagraph style='text-indent:-18.0pt;mso-list:l1 level1 lfo2'><![if !supportLists]><span
style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";color:#1F497D'><span
style='mso-list:Ignore'>-<span style='font:7.0pt "Times New Roman"'>
</span></span></span><![endif]><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Theory 2 – wealth is in numbers� ----- �this ran against Pareto��
Principle of 80/20 or the rule of the vital few . the principle told us to
focus on the 20%, the rest will come and sure other operators followed this principle
and even ��today is �a motivation of MNP by some proponents. Safaricom overturned
the pyramid and run for the 80%, and ��today the other 20% have happily followed
suit.� BOP as the market driver was born in Kenya . <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>At the time of the discussion in late 2000 , the import of this message
did not make sense , now it does.<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>So where will Safaricom be in 2 years from now ?, I think I need
another discussion with Michael Joseph �to get a feel of Theory 3.� Certainly
the notion of <b><i>market share</i></b> will be irrelevant in the regulatory
parlance� first in Kenya and later around the world --- �because �a market is a
creation and is not an absolute , we need to discover another term!!<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>Cheers <o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'>MM<o:p></o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<p class=MsoNormal><span style='font-size:9.0pt;font-family:"Century Gothic","sans-serif";
color:#1F497D'><o:p> </o:p></span></p>
<div>
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<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Tahoma","sans-serif"'>From:</span></b><span lang=EN-US style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'>
kictanet-bounces+mureithi=summitstrategies.co.ke@lists.kictanet.or.ke
[mailto:kictanet-bounces+mureithi=summitstrategies.co.ke@lists.kictanet.or.ke] <b>On
Behalf Of </b>Edith Adera<br>
<b>Sent:</b> 26 May 2010 20:36<br>
<b>To:</b> mureithi@summitstrategies.co.ke<br>
<b>Cc:</b> KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> [kictanet] FW: [DigAfrica] Kenya's Safaricom's year profit
jumps 37 pct<o:p></o:p></span></p>
</div>
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<p class=MsoNormal><o:p> </o:p></p>
<div>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Tahoma","sans-serif";
color:black'>FYI</span><o:p></o:p></p>
</div>
<div>
<div>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>_________________</span><o:p></o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Edith
Ofwona Adera</span><o:p></o:p></p>
<p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Senior
Program Specialist</span><o:p></o:p></p>
<p class=MsoNormal><span lang=FR-CA style='font-size:10.0pt;font-family:"Arial","sans-serif"'>International
Development Research Centre | Centre de recherches pour le d�veloppement
international</span><o:p></o:p></p>
<p class=MsoNormal><span lang=FR-CA style='font-size:10.0pt;font-family:"Arial","sans-serif"'>+254-
20- 2713160 ext 3406 | <a href="mailto:+1-613-696-3406eadera@idrc.or.ke">eadera@idrc.or.ke</a>
| <a href="http://www.idrc.ca/" target="_blank">www.idrc.ca</a> | <a
href="http://www.crdi.ca/" target="_blank">www.crdi.ca</a></span><o:p></o:p></p>
<p class=MsoNormal><b><span lang=EN-US style='font-size:10.0pt;font-family:
"Arial","sans-serif"'>Error! Filename not specified.</span></b><o:p></o:p></p>
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<p class=MsoNormal style='margin-bottom:12.0pt'><b><span style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'>From:</span></b><span style='font-size:10.0pt;
font-family:"Tahoma","sans-serif"'> DigAfrica@yahoogroups.com
[DigAfrica@yahoogroups.com] On Behalf Of chifu_wa_malindi [chifu2222@gmail.com]<br>
<b>Sent:</b> 26 May 2010 09:54<br>
<b>To:</b> DigAfrica@yahoogroups.com<br>
<b>Subject:</b> [DigAfrica] Kenya's Safaricom's year profit jumps 37 pct</span><o:p></o:p></p>
</div>
<div>
<p class=MsoNormal> <o:p></o:p></p>
<div id=ygrp-mlmsg>
<div id=ygrp-msg>
<div id=ygrp-text>
<p style='margin-bottom:12.0pt'>Kenya's Safaricom's year profit jumps 37 pct<br>
<br>
NAIROBI, May 26 (Reuters) - Kenya's Safaricom, the country's largest telecoms
operator, said on Wednesday pretax profit rose by 37 percent to 20.97 billion
shillings ($262.6 million) for its year ended March.<br>
<br>
The firm, which is also east Africa's largest by market value and part-held by
Britain's Vodafone, said the market was at 50 percent penetration and the
greatest growth opportunities lay in data services.<br>
<br>
(Reporting by Duncan Miriri and Helen Nyambura-Mwaura; Editing by Richard
Lough) ($1=79.85 Kenyan Shilling) Keywords: SAFARICOM/<br>
<br>
(Email: <a href="mailto:nairobi.newsroom%40reuters.com">nairobi.newsroom@reuters.com</a>;
Tel: +254 20 222 4717)<o:p></o:p></p>
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