Hello Muriuki,<br><br>market characteristics in Kenya require MNP to increase competitiveness in a market where one dominant player got 80% market share.<br><br>MNP will dilute the "club stategy" (within own network charges are low and to other networks very high) since networks can no longer be identified by the prefix (072x does not necessarily mean that the number is a Saf'com number or 073x Zain)<br>
<br>Note: in Pakistan 2.5m customers out of 97m have moved but in terms of revenues that could be easily more than 20% of the total market volume (and compared to the leaders 32% market share a significant percentage).<br>
<br>Gerhard May<br><br><div class="gmail_quote">On Fri, Apr 30, 2010 at 3:55 PM, muriuki mureithi <span dir="ltr"><<a href="mailto:mureithi@summitstrategies.co.ke">mureithi@summitstrategies.co.ke</a>></span> wrote:<br>
<blockquote class="gmail_quote" style="margin: 0pt 0pt 0pt 0.8ex; border-left: 1px solid rgb(204, 204, 204); padding-left: 1ex;">
<div link="blue" vlink="purple" lang="EN-GB">
<div>
<p class="MsoNormal"><span style="font-size: 9pt; color: rgb(31, 73, 125);">Hi Jevans</span></p>
<p class="MsoNormal"><span style="font-size: 9pt; color: rgb(31, 73, 125);">Just come from Pakistan this week and they have an interesting
model with the MNP managed by an independent agency. MNP established in March
2007 is among the earliest and customers pay a small fee to be ported.
To date only 2.5m people have ported among the 97 million cellular customers.
Operators ( 6 ) use MNP to poach but as the numbers indicate, this has
not been successful for large movements despite the heavy ads. Typical porters
are TOP not BOP to retain number mostly for quality and coverage
issues. Price issues at BOP level does not appear to be addressed by MNP
and therefore multiple cards phenomena still prevalent . BOP is only served
when behavioural factors are taken into account – family and friends
packages are more significant than retaining the phone number. Competition
is stiff with the largest operator Mobilink having a
32% market share.</span></p>
<p class="MsoNormal"><span style="font-size: 9pt; color: rgb(31, 73, 125);"> </span></p>
<p class="MsoNormal"><span style="font-size: 9pt; color: rgb(31, 73, 125);">Cheers </span></p>
<p class="MsoNormal"><span style="font-size: 9pt; color: rgb(31, 73, 125);">Muriuki Mureithi</span></p>
<p class="MsoNormal"><span style="font-size: 9pt; color: rgb(31, 73, 125);"> </span></p>
<div>
<div style="border-width: 1pt medium medium; border-style: solid none none; border-color: rgb(181, 196, 223) -moz-use-text-color -moz-use-text-color; padding: 3pt 0cm 0cm;">
<p class="MsoNormal"><b><span style="font-size: 10pt;" lang="EN-US">From:</span></b><span style="font-size: 10pt;" lang="EN-US"> kictanet-bounces+mureithi=<a href="http://summitstrategies.co.ke" target="_blank">summitstrategies.co.ke</a>@<a href="http://lists.kictanet.or.ke" target="_blank">lists.kictanet.or.ke</a>
[mailto:<a href="mailto:kictanet-bounces%2Bmureithi" target="_blank">kictanet-bounces+mureithi</a>=<a href="http://summitstrategies.co.ke" target="_blank">summitstrategies.co.ke</a>@<a href="http://lists.kictanet.or.ke" target="_blank">lists.kictanet.or.ke</a>] <b>On
Behalf Of </b>Jevans Nyabiage<br>
<b>Sent:</b> 30 April 2010 15:29<br>
<b>To:</b> <a href="mailto:mureithi@summitstrategies.co.ke" target="_blank">mureithi@summitstrategies.co.ke</a><br>
<b>Cc:</b> <a href="mailto:ke-internetusers-bounces@bdix.net" target="_blank">ke-internetusers-bounces@bdix.net</a>; KICTAnet ICT Policy Discussions<br>
<b>Subject:</b> [kictanet] Mobile Number Portability</span></p>
</div>
</div><div><div></div><div class="h5">
<p class="MsoNormal"> </p>
<p class="MsoNormal"><span lang="EN-US">Hi All,</span></p>
<p class="MsoNormal"><span lang="EN-US">Looking at countries that have tried to
unveil the Mobile Number Portability, it seems no impact has been felt in most
of them including developed ones. </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">Is Kenya any different? Do Kenyans really
need MNP? Who will it benefit? Will it ever work as subscribers will be
required to pay Sh1,000 to switch to another network.</span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US">Jevans </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
<p class="MsoNormal"><span lang="EN-US"> </span></p>
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