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<span style=""><span style="width: 992px; height: 16px;"><img height="16" width="992"></span></span><span style="font-size: 10.5pt;">Dear Colleague,</span><div style="font-family: bookman old style,new york,times,serif; font-size: 10pt;"><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;"><div style="font-family: times new roman,new york,times,serif; font-size: 12pt;">
<p class="MsoNormal"><b><span style="font-size: 10pt;"> </span></b></p><p class="MsoNormal">
</p><p class="MsoNormal" style=""><span style="">Seasons
greetings from the Kenya BPO & Contact Centre Society. As 2008<span style="color: rgb(31, 73, 125);"> </span>Draws to an end, we want to take this opportunity
to recap on the progress the Society has made during the 2008 year.</span></p>
<p class="MsoNormal"><br><b><span style="font-size: 10pt;"></span></b></p>
<p class="MsoListParagraph" style=""><b><span style="color: rgb(0, 0, 153);">1.<span style="font-size-adjust: none; font-stretch: normal;"></span></span></b><span style="font-size: 7pt; color: rgb(0, 0, 153);">
</span><b><u><span style="color: rgb(0, 0, 153);">Marketing
and PR.</span></u></b></p>
<p class="MsoListParagraph"><b><span style="font-size: 10pt;"> </span></b></p>
<p class="MsoListParagraph" style="text-align: justify;"><span style="font-size: 10pt; color: red;">·<span style="font-size-adjust: none; font-stretch: normal;"> </span></span><span style="font-size: 10pt;">The marketing and PR Committee drafted a 3 year marketing and PR
strategy <span style="color: black;">that will</span> aim at positioning Kenya as
a preferred outsourcing <span style="color: black;">destination</span>. Aware of
the fact that as a country we face stiff competition from Mauritius, S. Africa
and Egypt, the strategy aims to give Kenya a competition edge over these
countries.</span></p>
<p class="MsoListParagraph" style="text-align: center;" align="center"><span style="font-size: 10pt; color: red;"> </span><span style="font-size: 10pt;"></span></p>
<p class="MsoPlainText" style="margin-left: 0.5in;"><span style="font-size: 10pt;">·<span style="font-size-adjust: none; font-stretch: normal;">
</span>KBPOCCS also launched the “Outsource2Kenya” Brand on the
Month of October which will be used in marketing communications, provide an
online platform for outsourcers to place their tenders, Bid for outsourcing
tenders and get information on latest industry news. Log on to <a rel="nofollow" target="_blank" href="http://www.outsource2kenya.co.ke/">www.outsource2kenya.co.ke</a></span></p>
<p class="MsoPlainText" style="margin-left: 0.5in;"><span style="font-size: 10pt;"> </span></p>
<p class="MsoPlainText" style="margin-left: 0.5in;"><span style="font-size: 10pt;">·<span style="font-size-adjust: none; font-stretch: normal;">
</span>KBPOCCS played an integral role in organizing Kenya's participation at
the recently concluded Call Centre Expo in Birmingham. There was keen interest
in offshoring to Kenya, by several large UK corporations such as; Cisco,
Barclays UK, Capital Finance among others . The BPO Society is following up on
these. The Society also referred interested outsourcers to our website where
all our corporate members are listed, so they can get in contact with BPO's in
Kenya whom they can discuss the possibilities of outsourcing.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;"> </span></p>
<p class="MsoPlainText" style="margin-left: 0.5in;"><span style="font-size: 10pt;">·<span style="font-size-adjust: none; font-stretch: normal;">
</span>The Marketing Committee has identified some key events for marketing
Kenya over the next twelve months.</span></p>
<p class="MsoPlainText"><span style="font-size: 10pt;"> </span></p>
<p class="MsoPlainText" style="margin-left: 0.5in;"><span style="font-size: 10pt;">·<span style="font-size-adjust: none; font-stretch: normal;">
</span>The Society is developing initiatives to kick start the Domestic
Outsourcing industry in Kenya.</span></p>
<p class="MsoListParagraph"><span style="font-size: 10pt;"> </span></p>
<p class="MsoPlainText" style="margin-left: 0.5in;"><span style="font-size: 10pt;">·<span style="font-size-adjust: none; font-stretch: normal;">
</span>Organized one to one meetings with two potential outsourcers who had a
chance to visit some of the Local BPO’s and Call Centres.</span></p>
<p class="MsoListParagraph"><span style="font-size: 10pt;"> </span></p>
<p class="MsoListParagraph" style="text-align: justify;"><span style="font-size: 10pt;">Planned
activities for the coming year that will actively involve </span><span style="font-size: 10pt;" lang="EN-GB">raising International and Local awareness of Kenya as
an offshore call centre destination will consist of</span><span style="font-size: 10pt;">;</span></p>
<p class="MsoListParagraph" style="text-align: justify;"><span style="font-size: 10pt;"> </span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; text-align: justify; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">1.<span style="font-size-adjust: none; font-stretch: normal;">
</span>Organizing and Attending International Exhibitions, Conferences and
Workshops in regards to BPO and Contact Centre</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; text-align: justify; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">2.<span style="font-size-adjust: none; font-stretch: normal;">
</span>One to One meetings with potential outsourcers</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; text-align: justify; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">3.<span style="font-size-adjust: none; font-stretch: normal;">
</span>Advertising in international trade press</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; text-align: justify; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">4.<span style="font-size-adjust: none; font-stretch: normal;">
</span>Media publicity in both local and international media</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">5.<span style="font-size-adjust: none; font-stretch: normal;">
</span>Knowledge series seminars targeted at various decision makers in the
Kenyan Corporate scene.</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">6.<span style="font-size-adjust: none; font-stretch: normal;">
</span>Organizing and facilitating events such as; Entrepreneurship seminars,
Training workshops etc.</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">7.<span style="font-size-adjust: none; font-stretch: normal;">
</span>Lobbying Government agencies and Ministries.</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">8.<span style="font-size-adjust: none; font-stretch: normal;">
</span>Joint Venture partnerships with international firms interested in
outsourcing deals with Kenya.</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%; color: rgb(0, 0, 153);" lang="EN-GB"> </span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style=""><b><span style="font-size: 10pt; color: rgb(0, 0, 153);">2.<span style="font-size-adjust: none; font-stretch: normal;"></span></span></b><span style="font-size: 10pt; color: rgb(0, 0, 153);"> </span><b><u>2. Training.</u></b><span style="font-size: 10pt;"></span></p>
<p class="MsoNormal" style=""><span style="font-size: 10pt;"> </span></p>
<ul type="disc"><li class="MsoNormal" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">The Training Committee of the KBPOCCS has
completed developing a Training Competency Framework in order to establish
and enforce internationally recognized certifications and skills in the
industry. It will be officially launched in the first quarter of 2009.</span></li><li class="MsoNormal" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">This will not only be a selling point for
Kenya, both among local and international players, but will position the
society as the first stop for information concerning accredited training
institutions and human resource capacity in this sector. The Training
Competency Framework has been aligned with existing International competency
frameworks.</span></li></ul>
<p class="MsoNormal" style=""><span style="font-size: 10pt;">To
achieve this objective, the Training Committee plans to carry out the following
activities: </span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">1)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Develop a draft TCF
for Kenya adapted from internationally recognized certifying bodies</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">2)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Hold a 3-day
retreat to review the draft TCF and provide input</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">3)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Review the
curriculum currently being offered by BPO/CC training institutions in Kenya and
attempt to align this with the draft Kenya Competency Framework;</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">4)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Launch of the TCF</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">5)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Develop a strategy
for marketing the TCF to the industry stakeholders</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">6)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Develop a TCF
enforcement strategy in conjunction with the Ministry of Higher Education and
conduct impact assessments</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">7)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Conduct an
assessment of Kenyan organizations to find out the skills/knowledge required
for employees to excel in this industry</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">8)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Hold 2 public
forums targeting the youth (seeking training) and employers, to educate them of
the TCF and present a list of institutions offering certified courses</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">9)<span style="font-size-adjust: none; font-stretch: normal;"> </span>Develop a database
of certified personnel, in conjunction with accredited institutions</span></p>
<p class="MsoListParagraph" style="margin-bottom: 10pt; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;"> </span></p>
<p class="MsoListParagraph" style=""><b><span style="font-size: 10pt; color: rgb(0, 0, 153);">3.<span style="font-size-adjust: none; font-stretch: normal;"></span></span></b><u><span style="font-size: 10pt; color: rgb(0, 0, 153);"> </span><b>3. Standards & Ethics.</b></u><span style="font-size: 10pt;"></span></p>
<p class="MsoNormal" style=""><span style="font-size: 10pt;"> </span></p>
<p class="MsoBodyText" style="margin-left: 0.5in; text-align: justify; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">·<span style="font-size-adjust: none; font-stretch: normal;"> </span></span><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">The KBPOCCS officially launched the
Standards and Ethics Draft <span style="color: black;">document in July 2008</span>
with an aim of establishing high standards of ethical business practices.</span></p><p class="MsoBodyText" style="margin-left: 0.5in; text-align: justify; line-height: 115%;"><br><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB"> </span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoBodyText" style="margin-left: 0.5in; text-align: justify; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%; color: black;" lang="EN-GB">·<span style="font-size-adjust: none; font-stretch: normal;">
</span>These standards will ensure that the Country builds a highly skilled
workforce for delivering superior customer experiences that will reinforce the
brand value. The Society is collaborating with various government agencies as
well as strategic international partnerships to ensure that Kenya develops
world class standards.</span></p><p class="MsoBodyText" style="margin-left: 0.5in; text-align: justify; line-height: 115%;"><br><span style="font-size: 10pt; line-height: 115%; color: black;" lang="EN-GB"></span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoBodyText" style="margin-left: 0.5in; text-align: justify; line-height: 115%;"><span style="font-size: 10pt; line-height: 115%;">·<span style="font-size-adjust: none; font-stretch: normal;"> </span></span><span style="font-size: 10pt; line-height: 115%;" lang="EN-GB">With the above in mind, strict follow up
procedures and processes will have to be put in place to monitor the progress
of the above mentioned.</span><span style="font-size: 10pt; line-height: 115%;"></span></p>
<p class="MsoListParagraph" style=""><b><span style="font-size: 10pt; color: rgb(0, 0, 153);" lang="EN-GB">4.<span style="font-size-adjust: none; font-stretch: normal;"></span></span></b><span style="font-size: 10pt; color: rgb(0, 0, 153);" lang="EN-GB">
</span><b><u>Other Notable Developments</u></b><span style="font-size: 10pt;"></span></p>
<p class="MsoNormal" style=""><b><span style="font-size: 10pt; color: rgb(0, 0, 153);" lang="EN-GB"> </span></b><span style="font-size: 10pt;"></span></p>
<p class="MsoListParagraph" style=""><span style="font-size: 10pt;">·<span style="font-size-adjust: none; font-stretch: normal;">
</span></span><span style="font-size: 10pt;" lang="EN-GB">KBPOCCS successfully lobbied The
Communications Commission of Kenya (CCK) to reduce the BPO lincense fee from
Kshs. 100,000 to Kshs. 10,000.</span></p><p class="MsoListParagraph" style=""><br><span style="font-size: 10pt;" lang="EN-GB"></span><span style="font-size: 10pt;"></span></p>
<p class="MsoListParagraph" style=""><span style="font-size: 10pt;">·<span style="font-size-adjust: none; font-stretch: normal;">
</span></span><span style="font-size: 10pt;" lang="EN-GB">The KBPOCCS, through constant lobbying to
the Government, Kenya ICT Board managed to secure Bandwidth subsidy
support that will aim at cushioning the cost of Bandwidth in the country until
the fibre optic cable project is complete. </span><span style="font-size: 10pt;"></span></p>
<p class="MsoNormal"><b><span style="font-size: 10.5pt; color: rgb(0, 0, 153);"></span></b><b><span style="font-size: 10.5pt; color: rgb(31, 73, 125);"></span></b></p>
<p class="MsoNormal"><span style="color: rgb(31, 73, 125);"> </span></p><p class="MsoNormal">
</p><p class="MsoNormal" style=""><span style="font-size: 10.5pt;">THANK YOU for a
wonderful and very exciting year. We hope you will to continue being
active participants in this growing industry.</span></p>
<p class="MsoNormal" style=""><br style="">
<br style="">
</p>
<p class="MsoNormal" style=""><b><span style="font-size: 10.5pt; color: rgb(0, 0, 153);">On
behalf of the Chair of the Kenya BPO & Contact Centre Society and the
Executive Board, we wish you all HAPPY HOLIDAYS and a WONDERFUL &
PROSPEROUS 2009</span></b></p>
<p class="MsoNormal"><br><span style="color: rgb(31, 73, 125);"></span></p><p class="MsoNormal"><span style="color: rgb(31, 73, 125);"><br></span></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; color: rgb(31, 73, 125);">Kind Regards,<br>
<br>
Joseph Ochola Executive Officer Kenya BPO & Contact Centre
Society.</span></b></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; color: rgb(31, 73, 125);"> </span></b></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; color: rgb(31, 73, 125);">Studio House, along Argwings Kodhek road, 2nd floor<br>
E-mail: <a rel="nofollow" ymailto="mailto:secretariat@kenyabposociety.or.ke" target="_blank" href="mailto:secretariat@kenyabposociety.or.ke">secretariat@kenyabposociety.or.ke</a></span></b></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; color: rgb(31, 73, 125);">Website: <a rel="nofollow" target="_blank" href="http://www.kenyabposociety.or.ke/">www.kenyabposociety.or.ke</a></span></b></p>
<p class="MsoNormal"><b><span style="font-size: 10pt; color: rgb(31, 73, 125);">Tel. No. /020-2391301/ 0722-663176/ 0733-917518</span></b></p>
<p class="MsoNormal"><span style="color: rgb(31, 73, 125);"><img border="0" height="91" width="259"></span></p>
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