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<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
11.0pt;font-family:Arial;color:blue'>Wambui<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
11.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
11.0pt;font-family:Arial;color:blue'>I must admit that you have raised some
pertinent issues. The feedback from many of our members at the BPO Society is
that one of the reasons they find it very difficult to secure international
contracts is because in the first place, there is not enough awareness ‘out
there’ of Kenya as a BPO destination. Potential outsourcers are not aware of ‘the
Kenyan BPO Brand’ and what are the values behind that brand. In the case of <st1:country-region
w:st="on">India</st1:country-region>, <st1:country-region w:st="on">South
Africa</st1:country-region>, <st1:country-region w:st="on"><st1:place w:st="on">Egypt</st1:place></st1:country-region>,
those countries have communicated their value proposition to their potential
international markets. An outsourcer, or investor therefore knows what to
expect in terms of quality, value, standards, human resources, data security
policies, incentives etc when they want to do business with BPO’s in those
countries.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
11.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
11.0pt;font-family:Arial;color:blue'>I think the ICT Board will have to first
concentrate efforts in building the ‘Kenyan Brand’ as a BPO destination, and
raising awareness about the Brand and what value it represents. However, am not
sure that the Board has the kind of budgets that the countries you have mentioned,
have access to. Perhaps budgets are an issue? The ICT Board would be best
placed to tell us more. And if budgets are inadequate, how can the government
claim to be serious about BPO being one of the pillars of Vision 2030?<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span style='font-size:
11.0pt;font-family:Arial;color:blue'><o:p> </o:p></span></font></p>
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<p class=MsoNormal><em><b><i><font size=2 color=blue face=Arial><span
lang=EN-US style='font-size:10.0pt;font-family:Arial;color:blue;font-weight:
bold'>Peres Were</span></font></i></b></em><font color=blue><span lang=EN-US
style='color:blue'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 color=blue face=Arial><span lang=EN-US
style='font-size:10.0pt;font-family:Arial;color:blue'>Kenya BPO & Contact
Centre Society</span></font><font color="#999999"><span lang=EN-US
style='color:#999999'><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=3 color=blue face="Times New Roman"><span
lang=EN-US style='font-size:12.0pt;color:blue'> </span></font><span
lang=EN-US><o:p></o:p></span></p>
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<p class=MsoNormal><b><font size=2 face=Tahoma><span lang=EN-US
style='font-size:10.0pt;font-family:Tahoma;font-weight:bold'>From:</span></font></b><font
size=2 face=Tahoma><span lang=EN-US style='font-size:10.0pt;font-family:Tahoma'>
kictanet-bounces+pwere=cascadegl.com@lists.kictanet.or.ke
[mailto:kictanet-bounces+pwere=cascadegl.com@lists.kictanet.or.ke] <b><span
style='font-weight:bold'>On Behalf Of </span></b>Wambui Wakarema<br>
<b><span style='font-weight:bold'>Sent:</span></b> 25 June 2008 18:48<br>
<b><span style='font-weight:bold'>To:</span></b> pwere@cascadegl.com<br>
<b><span style='font-weight:bold'>Cc:</span></b> KICTAnet@yahoo.com; New Vision
List; Policy Discussions<br>
<b><span style='font-weight:bold'>Subject:</span></b> Re: [kictanet] Marketing
Kenya as a BPO Destination (within andwithout the country)</span></font><span
lang=EN-US><o:p></o:p></span></p>
</div>
<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'><o:p> </o:p></span></font></p>
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<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>When I
look at the efforts that <st1:country-region w:st="on">South Africa</st1:country-region>,
<st1:country-region w:st="on">Egypt</st1:country-region>, <st1:country-region
w:st="on">Mauritius</st1:country-region> and other emerging BPO destinations
are putting to raise awareness about their countries as players in the BPO
world, I am left wondering if the ICT Board is really aware of the challenge
that they have in raising <st1:country-region w:st="on"><st1:place w:st="on">Kenya</st1:place></st1:country-region>'s
profile?<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> It
will require a serious assault by <st1:country-region w:st="on"><st1:place
w:st="on">Kenya</st1:place></st1:country-region>, on the international
market, together with a clear strategic plan, if we are to make any headway.
Otherwise Vision 2030 can as well forget about the BPO sector.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>The Board
could learn a thing or two from these countries. In the first place has the
Board conducted a competitor analysis of these countries that <st1:country-region
w:st="on"><st1:place w:st="on">Kenya</st1:place></st1:country-region> is
competing with? This should be the first step.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>All of
these countries invested heavily not just in marketing, but also by providing
incentives to would-be investors in the sector. Is the ICT Board looking at
developing incentives for BPO investors? How will <st1:country-region w:st="on"><st1:place
w:st="on">Kenya</st1:place></st1:country-region> compete favourably with
other countries?<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>What
are the plans for the BPO park? It is likely to be an empty shell, at the
rate at which operators are shutting down or suspending operations.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Wambui
Wakarema<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'><br>
<br>
--- On <b><span style='font-weight:bold'>Tue, 24/6/08, waudo siganga <i><span
style='font-style:italic'><emailsignet@mailcan..com></span></i></span></b>
wrote:<o:p></o:p></span></font></p>
<blockquote style='border:none;border-left:solid #1010FF 1.5pt;padding:0cm 0cm 0cm 4.0pt;
margin-left:3.75pt;margin-top:5.0pt;margin-bottom:5.0pt'>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>From: waudo siganga
<emailsignet@mailcan.com><br>
Subject: Re: [kictanet] Marketing Kenya as a BPO Destination (within and
without the country)<br>
To: wambuiwakarema@yahoo.co.uk<br>
Cc: "New Vision List" <newvisionkenya@yahoogroups.com>,
KICTAnet@yahoo.com, "Policy Discussions"
<kictanet@lists.kictanet.or.ke><br>
Date: Tuesday, 24 June, 2008, 9:11 AM<o:p></o:p></span></font></p>
<div id=yiv444791981>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Shem
and Titus, I agree with your observations. After attending some ICT Board
events I gathered that BPO is indeed the focus for the Board, with other
activities being 1. Advisory to the Govt 2. <st1:place w:st="on"><st1:PlaceName
w:st="on">Capacity</st1:PlaceName> <st1:PlaceType w:st="on">Building</st1:PlaceType></st1:place>
and 3. Project Management. I have heard the Board explain that they are not
really into "ICT" per se but rather, its application. I
do not mind marketing being a focus here (and I think they are
doing a good job of it), but the gap to deal with "ICT" should abe
addressed by the Government. The name "ICT Board" is somehow a
misnomer that confuses some people. A better name would have been "ICT
Marketing Board" or "ICT Promotion Board".<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Waudo,
in <st1:City w:st="on"><st1:place w:st="on">Paris</st1:place></st1:City>.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<pre><font size=2 face="Courier New"><span style='font-size:10.0pt'>On Mon, 23 Jun 2008 13:49:38 -0700 (PDT), "Shem Ochuodho" <shemochuodho@yahoo.com> said:<o:p></o:p></span></font></pre>
<blockquote style='margin-top:5.0pt;margin-bottom:5.0pt' type=cite>
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<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Titus,<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>You
raise a pertinent question. In the V-2030, the pillar is 'BPO', and not
'ICT'. And listening to Government officials, the focus seems to be on the
former, and not the latter. And am left wondering why. Perhaps this may
help explain why 'marketing' is ICT Board's core activity. If BPO is all
the Board is about - or its main focus, then of course 'marketing' is the
core function.<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'> <o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Best
rgrds,<o:p></o:p></span></font></p>
<p><font size=3 face="Times New Roman"><span style='font-size:12.0pt'>Shem<br>
<br>
--- On <b><span style='font-weight:bold'>Mon, 6/23/08, Titus Mburu <i><span
style='font-style:italic'><titonjoroge@gmail..com></span></i></span></b>
wrote:<o:p></o:p></span></font></p>
<blockquote style='border:none;border-left:solid #1010FF 1.5pt;padding:
0cm 0cm 0cm 4.0pt;margin-left:3.75pt;margin-top:5.0pt;margin-bottom:5.0pt'>
<p class=MsoNormal style='margin-bottom:12.0pt'><font size=3
face="Times New Roman"><span style='font-size:12.0pt'>From: Titus Mburu
<titonjoroge@gmail.com><br>
Subject: Re: [kictanet] Marketing Kenya as a BPO Destination (within and
without the country)<br>
To: "Shem Ochuodho" <shemochuodho@yahoo.com><br>
Cc: "KICTAnet ICT Policy Discussions"
<kictanet@lists.kictanet.or.ke><br>
Date: Monday, June 23, 2008, 10:26 AM<o:p></o:p></span></font></p>
<div id=yiv1850469224>
<p class=MsoNormal><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'>If I may, let me ask - what has been identified as
one of the pillar in Vision 2030? Is it ICT or BPO?<br>
<br>
One of the TV stations focused on the call center industry, during the
launch of Vision 2030 and i got worried.<br>
<br>
Regards,<br>
Titus Njoroge.<o:p></o:p></span></font></p>
</div>
</blockquote>
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<p class=MsoNormal><font size=3 face="Times New Roman"><span
style='font-size:12.0pt'><o:p> </o:p></span></font></p>
</blockquote>
<pre><font size=2 face="Courier New"><span style='font-size:10.0pt'>People make a plan work, a plan alone seldom makes people work (Confucius).<o:p></o:p></span></font></pre></div>
<pre><font size=2 face="Courier New"><span style='font-size:10.0pt'>_______________________________________________<o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>kictanet mailing list<o:p></o:p></span></font></pre><pre><font
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size=2 face="Courier New"><span style='font-size:10.0pt'><o:p> </o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>This message was sent to: wambuiwakarema@yahoo.co.uk<o:p></o:p></span></font></pre><pre><font
size=2 face="Courier New"><span style='font-size:10.0pt'>Unsubscribe or change your options at<o:p></o:p></span></font></pre><pre><font
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
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<p class=MsoNormal><font size=3 face="Times New Roman"><span style='font-size:
12.0pt'>Sent from <a
href="http://us.rd.yahoo.com/mailuk/taglines/isp/control/*http:/us.rd.yahoo.com/evt=52418/*http:/uk.docs.yahoo.com/nowyoucan.html"
target="_blank">Yahoo! Mail</a>. <br>
A Smarter Email.<o:p></o:p></span></font></p>
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