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<DIV><FONT face=Arial size=2>Peres and Wambui,</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>I would like to echo your views. For Kenya to
become a recognised BPO Outsourcing destination, the Kenya government will
definitely have to put in place much bigger and effective budgets to realise
this objective.</FONT></DIV>
<DIV><FONT face=Arial size=2>I recall having a long meeting with the Chair of
the then SACCOM (now BPeSA) three years ago just to get an understanding of how
South Africa was placing itself strategically. I must admit we are a far cry
from there in terms of budget allocation for marketing, training and
consultancy. At the time, South Africa had allocated 4Billion Rand towards
making it a leading outsourcing destination in Africa within a period of 5
years. I Billion Rand went towards marketing South Africa itself, the other 2B
Rand went to to developing pools of personnel and project consultancy
to learn from those countries who were successful in the
Outsourcing Industry.</FONT></DIV>
<DIV><FONT face=Arial size=2>I am not saying Kenya has such budgets but I
am opening our eyes to the sort of competition we are facing. We have much more
to offer than South Africa as we all know but who out there knows about
this?</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>The Kenya BPO and Contact Society, the private
sector wing of this industry is still young and unfortunately not well
equipped financially. We have however, in our own small strides, tried
sensitising external markets of our existence. What we are doing now
is partnering with other international organisations to help
fund some of our capacity building and marketing activities. We appreciate
that government alone cannot achieve this. We however continue to
impress upon government that in the next budget, given that this one has already
passed, there must be provisions for serious marketing of this
Industry if it is to be one of the key pillars of 2030 Vision. My personal view
is that a good part of the 900million for the business park should have been put
to marketing Kenya so that as the fibre optic able comes in, the demand is also
created. Private sector can always develop business parks, I am not sure why
government wants to get into developing parks. This needs to be left to private
sector. Government can give incentives such as land allocations to such
developers and there are many out there planning to do this.</FONT></DIV>
<DIV><FONT face=Arial size=2> </FONT></DIV>
<DIV><FONT face=Arial size=2>The Kenya BPO and Contact Centre Society would want
to support its members to have strong, profitable businesses. We are especially
keen on seeing how government can support indigenous BPOs. As much as it is
important that we have FDI and that foreign BPOs should also set shop in Kenya,
for employment creation and knowledge transfer, we want to encourage a
situation where the indigenous local companies are given some incentives
and supported in various ways, rather than see them close shop when they cannot
afford the high cost of bandwidth which is still prevailing.</FONT></DIV>
<DIV><FONT face=Arial size=2>It is these operators who would invest their money
back in Kenya and remain operating in Kenya when foreign owned BPOs
find new and more appealing destinations years down the road.</FONT></DIV>
<DIV><FONT face=Arial size=2>We know there are about 20 such BPOs who have taken
the risk in investing their money in establishing their operations and they
are the ones who have enabled us to go out there saying Kenya is now an
outsourcing destination. What incentives are there and where is the support in
terms of driving in work to these companies to keep them flying the flag
high? </FONT></DIV>
<DIV><FONT face=Arial size=2>This can only happen with adequate marketing
budgets, taking these operatives out for one to one meetings with outsourcers in
North America and Europe so they can come back with signed contracts, assuming
the bandwidth subsidy takes effect concurrently so as to service
the contracts. If not this, can the ICT Board which falls under the
Ministry of Information and Communication, under which this Industry falls,
negotiate with other government ministries in the meantime to provide local work
to these BPOs to keep them afloat. Government has sufficient work to
outsource.</FONT></DIV>
<DIV><FONT face=Arial size=2>We at the Kenya BPO and Contact Center Society are
ready to sit together with Government to make this work.</FONT></DIV>
<DIV><FONT face=Arial size=2></FONT> </DIV>
<DIV><FONT face=Arial size=2>Gilda Odera</FONT></DIV>
<DIV><FONT face=Arial size=2>Chair, Kenya BPO and Contact Centre
Society</FONT></DIV>
<DIV><FONT face=Arial
size=2> </FONT></DIV>
<BLOCKQUOTE
style="PADDING-RIGHT: 0px; PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: #000000 2px solid; MARGIN-RIGHT: 0px">
<DIV style="FONT: 10pt arial">----- Original Message ----- </DIV>
<DIV
style="BACKGROUND: #e4e4e4; FONT: 10pt arial; font-color: black"><B>From:</B>
<A title=pwere@cascadegl.com href="mailto:pwere@cascadegl.com">Peres Were</A>
</DIV>
<DIV style="FONT: 10pt arial"><B>To:</B> <A title=godera@skyweb.co.ke
href="mailto:godera@skyweb.co.ke">Gilda Odera</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Cc:</B> <A
title=kictanet@lists.kictanet.or.ke
href="mailto:kictanet@lists.kictanet.or.ke">'Policy Discussions'</A> </DIV>
<DIV style="FONT: 10pt arial"><B>Sent:</B> Thursday, June 26, 2008 7:25
AM</DIV>
<DIV style="FONT: 10pt arial"><B>Subject:</B> Re: [kictanet] Marketing Kenya
as a BPO Destination (withinandwithout the country)</DIV>
<DIV><BR></DIV>
<DIV class=Section1>
<P class=MsoNormal><FONT face=Arial color=blue size=2><SPAN
style="FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Arial">Wambui<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=blue size=2><SPAN
style="FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=blue size=2><SPAN
style="FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Arial">I must admit that you
have raised some pertinent issues. The feedback from many of our members at
the BPO Society is that one of the reasons they find it very difficult to
secure international contracts is because in the first place, there is not
enough awareness ‘out there’ of Kenya as a BPO destination. Potential
outsourcers are not aware of ‘the Kenyan BPO Brand’ and what are the values
behind that brand. In the case of <st1:country-region
w:st="on">India</st1:country-region>, <st1:country-region w:st="on">South
Africa</st1:country-region>, <st1:country-region w:st="on"><st1:place
w:st="on">Egypt</st1:place></st1:country-region>, those countries have
communicated their value proposition to their potential international markets.
An outsourcer, or investor therefore knows what to expect in terms of quality,
value, standards, human resources, data security policies, incentives etc when
they want to do business with BPO’s in those
countries.<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=blue size=2><SPAN
style="FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=blue size=2><SPAN
style="FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Arial">I think the ICT Board
will have to first concentrate efforts in building the ‘Kenyan Brand’ as a BPO
destination, and raising awareness about the Brand and what value it
represents. However, am not sure that the Board has the kind of budgets that
the countries you have mentioned, have access to. Perhaps budgets are an
issue? The ICT Board would be best placed to tell us more. And if budgets are
inadequate, how can the government claim to be serious about BPO being one of
the pillars of Vision 2030?<o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=blue size=2><SPAN
style="FONT-SIZE: 11pt; COLOR: blue; FONT-FAMILY: Arial"><o:p> </o:p></SPAN></FONT></P>
<DIV>
<P class=MsoNormal><EM><B><I><FONT face=Arial color=blue size=2><SPAN
lang=EN-US
style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">Peres
Were</SPAN></FONT></I></B></EM><FONT color=blue><SPAN lang=EN-US
style="COLOR: blue"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face=Arial color=blue size=2><SPAN lang=EN-US
style="FONT-SIZE: 10pt; COLOR: blue; FONT-FAMILY: Arial">Kenya BPO &
Contact Centre Society</SPAN></FONT><FONT color=#999999><SPAN lang=EN-US
style="COLOR: #999999"><o:p></o:p></SPAN></FONT></P>
<P class=MsoNormal><FONT face="Times New Roman" color=blue size=3><SPAN
lang=EN-US style="FONT-SIZE: 12pt; COLOR: blue"> </SPAN></FONT><SPAN
lang=EN-US><o:p></o:p></SPAN></P></DIV>
<DIV>
<DIV class=MsoNormal style="TEXT-ALIGN: center" align=center><FONT
face="Times New Roman" size=3><SPAN lang=EN-US style="FONT-SIZE: 12pt">
<HR tabIndex=-1 align=center width="100%" SIZE=2>
</SPAN></FONT></DIV>
<P class=MsoNormal><B><FONT face=Tahoma size=2><SPAN lang=EN-US
style="FONT-WEIGHT: bold; FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">From:</SPAN></FONT></B><FONT
face=Tahoma size=2><SPAN lang=EN-US
style="FONT-SIZE: 10pt; FONT-FAMILY: Tahoma">
kictanet-bounces+pwere=cascadegl.com@lists.kictanet.or.ke
[mailto:kictanet-bounces+pwere=cascadegl.com@lists.kictanet.or.ke] <B><SPAN
style="FONT-WEIGHT: bold">On Behalf Of </SPAN></B>Wambui Wakarema<BR><B><SPAN
style="FONT-WEIGHT: bold">Sent:</SPAN></B> 25 June 2008 18:48<BR><B><SPAN
style="FONT-WEIGHT: bold">To:</SPAN></B> pwere@cascadegl.com<BR><B><SPAN
style="FONT-WEIGHT: bold">Cc:</SPAN></B> KICTAnet@yahoo.com; New Vision List;
Policy Discussions<BR><B><SPAN style="FONT-WEIGHT: bold">Subject:</SPAN></B>
Re: [kictanet] Marketing Kenya as a BPO Destination (within andwithout the
country)</SPAN></FONT><SPAN lang=EN-US><o:p></o:p></SPAN></P></DIV>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P>
<TABLE class=MsoNormalTable cellSpacing=0 cellPadding=0 border=0>
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<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">When I look at the efforts that
<st1:country-region w:st="on">South Africa</st1:country-region>,
<st1:country-region w:st="on">Egypt</st1:country-region>,
<st1:country-region w:st="on">Mauritius</st1:country-region> and other
emerging BPO destinations are putting to raise awareness about their
countries as players in the BPO world, I am left wondering if the ICT
Board is really aware of the challenge that they have in raising
<st1:country-region w:st="on"><st1:place
w:st="on">Kenya</st1:place></st1:country-region>'s
profile?<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> It will require a serious assault by
<st1:country-region w:st="on"><st1:place
w:st="on">Kenya</st1:place></st1:country-region>, on the international
market, together with a clear strategic plan, if we are to make any
headway. Otherwise Vision 2030 can as well forget about the BPO
sector.<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt">The
Board could learn a thing or two from these countries. In the first
place has the Board conducted a competitor analysis of these countries
that <st1:country-region w:st="on"><st1:place
w:st="on">Kenya</st1:place></st1:country-region> is competing with? This
should be the first step.<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt">All
of these countries invested heavily not just in marketing, but also by
providing incentives to would-be investors in the sector. Is the ICT
Board looking at developing incentives for BPO investors? How will
<st1:country-region w:st="on"><st1:place
w:st="on">Kenya</st1:place></st1:country-region> compete favourably with
other countries?<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">What are the plans for the BPO park? It is
likely to be an empty shell, at the rate at which operators are shutting
down or suspending operations.<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Wambui Wakarema<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><BR><BR>--- On <B><SPAN
style="FONT-WEIGHT: bold">Tue, 24/6/08, waudo siganga <I><SPAN
style="FONT-STYLE: italic"><emailsignet@mailcan..com></SPAN></I></SPAN></B>
wrote:<o:p></o:p></SPAN></FONT></P>
<BLOCKQUOTE
style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; MARGIN-TOP: 5pt; PADDING-LEFT: 4pt; MARGIN-BOTTOM: 5pt; PADDING-BOTTOM: 0cm; MARGIN-LEFT: 3.75pt; BORDER-LEFT: #1010ff 1.5pt solid; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none">
<P class=MsoNormal style="MARGIN-BOTTOM: 12pt"><FONT
face="Times New Roman" size=3><SPAN style="FONT-SIZE: 12pt">From:
waudo siganga <emailsignet@mailcan.com><BR>Subject: Re:
[kictanet] Marketing Kenya as a BPO Destination (within and without
the country)<BR>To: wambuiwakarema@yahoo.co.uk<BR>Cc: "New Vision
List" <newvisionkenya@yahoogroups.com>, KICTAnet@yahoo.com,
"Policy Discussions" <kictanet@lists.kictanet.or.ke><BR>Date:
Tuesday, 24 June, 2008, 9:11 AM<o:p></o:p></SPAN></FONT></P>
<DIV id=yiv444791981>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Shem and Titus, I agree with your
observations. After attending some ICT Board events I gathered that
BPO is indeed the focus for the Board, with other activities being 1.
Advisory to the Govt 2. <st1:place w:st="on"><st1:PlaceName
w:st="on">Capacity</st1:PlaceName> <st1:PlaceType
w:st="on">Building</st1:PlaceType></st1:place> and 3. Project
Management. I have heard the Board explain that they are not
really into "ICT" per se but rather, its application. I do
not mind marketing being a focus here (and I think they are
doing a good job of it), but the gap to deal with "ICT" should abe
addressed by the Government. The name "ICT Board" is somehow a
misnomer that confuses some people. A better name would have been "ICT
Marketing Board" or "ICT Promotion
Board".<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Waudo, in <st1:City w:st="on"><st1:place
w:st="on">Paris</st1:place></st1:City>.<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">On Mon, 23 Jun 2008 13:49:38 -0700 (PDT), "Shem Ochuodho" <shemochuodho@yahoo.com> said:<o:p></o:p></SPAN></FONT></PRE>
<BLOCKQUOTE style="MARGIN-TOP: 5pt; MARGIN-BOTTOM: 5pt" type="cite">
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<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Titus,<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">You raise a pertinent question. In the
V-2030, the pillar is 'BPO', and not 'ICT'. And listening to
Government officials, the focus seems to be on the former, and
not the latter. And am left wondering why. Perhaps this may
help explain why 'marketing' is ICT Board's core activity. If
BPO is all the Board is about - or its main focus, then of
course 'marketing' is the core
function.<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"> <o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Best
rgrds,<o:p></o:p></SPAN></FONT></P>
<P><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">Shem<BR><BR>--- On <B><SPAN
style="FONT-WEIGHT: bold">Mon, 6/23/08, Titus Mburu <I><SPAN
style="FONT-STYLE: italic"><titonjoroge@gmail..com></SPAN></I></SPAN></B>
wrote:<o:p></o:p></SPAN></FONT></P>
<BLOCKQUOTE
style="BORDER-RIGHT: medium none; PADDING-RIGHT: 0cm; BORDER-TOP: medium none; MARGIN-TOP: 5pt; PADDING-LEFT: 4pt; MARGIN-BOTTOM: 5pt; PADDING-BOTTOM: 0cm; MARGIN-LEFT: 3.75pt; BORDER-LEFT: #1010ff 1.5pt solid; PADDING-TOP: 0cm; BORDER-BOTTOM: medium none">
<P class=MsoNormal style="MARGIN-BOTTOM: 12pt"><FONT
face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">From: Titus Mburu
<titonjoroge@gmail.com><BR>Subject: Re: [kictanet]
Marketing Kenya as a BPO Destination (within and without the
country)<BR>To: "Shem Ochuodho"
<shemochuodho@yahoo.com><BR>Cc: "KICTAnet ICT Policy
Discussions" <kictanet@lists.kictanet.or.ke><BR>Date:
Monday, June 23, 2008, 10:26 AM<o:p></o:p></SPAN></FONT></P>
<DIV id=yiv1850469224>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt">If I may, let me ask - what has been
identified as one of the pillar in Vision 2030? Is it ICT or
BPO?<BR><BR>One of the TV stations focused on the call
center industry, during the launch of Vision 2030 and i got
worried.<BR><BR>Regards,<BR>Titus
Njoroge.<o:p></o:p></SPAN></FONT></P></DIV></BLOCKQUOTE></TD></TR></TBODY></TABLE>
<P class=MsoNormal><FONT face="Times New Roman" size=3><SPAN
style="FONT-SIZE: 12pt"><o:p> </o:p></SPAN></FONT></P></BLOCKQUOTE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">People make a plan work, a plan alone seldom makes people work (Confucius).<o:p></o:p></SPAN></FONT></PRE></DIV><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">_______________________________________________<o:p></o:p></SPAN></FONT></PRE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">kictanet mailing list<o:p></o:p></SPAN></FONT></PRE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">kictanet@lists.kictanet.or.ke<o:p></o:p></SPAN></FONT></PRE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">http://lists.kictanet.or.ke/mailman/listinfo/kictanet<o:p></o:p></SPAN></FONT></PRE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt"><o:p> </o:p></SPAN></FONT></PRE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">This message was sent to: wambuiwakarema@yahoo.co.uk<o:p></o:p></SPAN></FONT></PRE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">Unsubscribe or change your options at<o:p></o:p></SPAN></FONT></PRE><PRE><FONT face="Courier New" size=2><SPAN style="FONT-SIZE: 10pt">http://lists.kictanet.or.ke/mailman/options/kictanet/wambuiwakarema%40yahoo..co.uk<o:p></o:p></SPAN></FONT></PRE></BLOCKQUOTE></TD></TR></TBODY></TABLE>
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