<html><head><style type="text/css"><!-- DIV {margin:0px;} --></style></head><body><div style="font-family:times new roman,new york,times,serif;font-size:12pt"><table border="0" cellpadding="0" cellspacing="0" width="355"><tbody><tr height="15"><td class="tablebody">where is your loyalty on the net????<br><br><br>Monday 30 April 2007, 12:23:00</td>
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<td width="20"><img src="http://net4now.com/images/flags/All%20Countries.gif" alt="Country:All Countries"></td>
<td class="tablebody" width="335">All Countries</td>
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<td class="tablebody">Written by <a href="http://net4now.com/isp_news/editor_archive.asp?Editor_ID=19&News_ID=3874"><font class="tablebody"><strong>Net 4 Now</strong></font></a></td>
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<font class="sectionbody">British
Internet users are six times more likely to choose a .uk rather than
.com address when looking for information via an Internet search engine.<br>
<br>
In an online survey of 2,324 Internet users, which was carried out by
YouGov, 62% believe a .uk address suggests a company is local or more
relevant than a .com, and a third (32%) believe that it is important
for international companies to have local domain names in order to
attract local customers.<br>
<br>
When asked about searching for a particular company on the Internet,
72% said they would visit a .uk web address above any other and only 5%
of respondents would try the .com option first.<br>
<br>
Nominet CEO, Lesley Cowley commented: �The findings show that British
Internet users are loyal to local web sites and have higher levels of
trust for .uk domain names. It�s clear that the trust issue is one of
increasing importance to the Internet industry, as well as Internet
users.� <br>
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