[kictanet] Safaricom battling pricing power with CA
Kivuva at transworldafrica.com
Mon Jan 24 21:19:40 EAT 2022
Safaricom has a huge pricing power in voice services, making it difficult
for rivals Airtel Kenya and Telkom Kenya to compete with it, the
Communications Authority of Kenya (CA) has said.
The regulator made the disclosure in its response to a case filed by
Safaricom at the Communications And Multimedia Appeals Tribunal seeking to
stop CA from cutting the mobile termination rate (MTR) per minute to Sh0.12
MTRs are the charges levied by a mobile service provider on other
telecommunications service providers for terminating calls on its network.
Safaricom argues that the reduction of the charge, which was to take effect
at the start of this year, ignores the cost of doing business in the
The regulator responded by stating that the leading telco has the lowest
cost of operations, allowing it to run promotions at prices below the MTR
and which its rivals are not in a position to match.
Safaricom’s leading market share has seen it charge its rivals more than it
pays out to them, leaving it in a net profitable position.
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