[kictanet] Cambridge Analytica and the Kenyan Elections

Timothy- Coach- Oriedo timoriedo at gmail.com
Thu May 11 17:30:02 EAT 2017 

http://predictiveanalytics.co.ke/articles/big-data-elections-11-05-2017.html





Timothy Oriedo

about.me/Timoriedo



On 11 May 2017 15:52, "Ali Hussein via kictanet" <
kictanet at lists.kictanet.or.ke> wrote:

> Gentlemen and listers
>
> CA is just one (albeit shadowy) of the many service providers who fall
> under a new Technology Stack known as MarTech (Acronym for Marketing
> Technology). These players have deep expertise and access to minute data
> that they use to Hyper and Mass Target prospective customers - Be they
> prospects for a holiday in Seychelles, a ring for a loved one or a voter
> for a particular party.
>
> This is nothing new. The Tech has been around for some years now. It is
> just being perfected now and players CA and Majoritas
> <https://majoritas.com/> (who incidentally have more political wins under
> their belt than CA including in Ghana, Indonesia and Zambia) are just on
> the fringes of respectability of this new breed of Marketing Technologists.
>
> Regards
>
> *Ali Hussein*
>
> *Principal*
>
> *Hussein & Associates*
>
>
> ​​
>
> Tel: +254 713 601113
>
> Twitter: @AliHKassim
>
> Skype: abu-jomo
>
> LinkedIn: http://ke.linkedin.com/in/alihkassim
> <http://ke.linkedin.com/in/alihkassim>
>
>
> 13th Floor , Delta Towers, Oracle Wing,
>
> Chiromo Road, Westlands,
>
> Nairobi, Kenya.
>
> Any information of a personal nature expressed in this email are purely
> mine and do not necessarily reflect the official positions of the
> organizations that I work with.
>
> On Thu, May 11, 2017 at 1:40 PM, Mutemi wa Kiama via kictanet <
> kictanet at lists.kictanet.or.ke> wrote:
>
>> Eric, some very reputable publications and big data gurus are telling us
>> to be wary of CA. I find your offhand dismissal of all of them very
>> interesting. Why, for example, would Jubilee pay so much for their
>> services? Throwing away money?
>>
>> Edwin Kiama
>>
>> Thoughts become things... choose the good ones!
>>
>>
>>
>>
>>
>> *-------------------------------------------------------------------------------------------------------**Social
>> Justice Entrepreneur, Human Rights Defender, *
>> *#DevolutionIsRevolution Champion*
>>
>> *The Wanjiku Agenda Kenya Foundation (WAKenya)*Ordinary, fearless
>> Kenyans.
>> Sauti Ya Wanjiku Social Movement www.sautiyawanjiku.com
>> https://www.facebook.com/wanjikurevolutionkenya
>> https://twitter.com/WanjikuRevolt
>> https://plus.google.com/u/1/+WanjikuMapinduzi/posts
>> http://www.scribd.com/wmkenya
>>
>> "Never doubt that a small group of thoughtful, committed people can
>> change the world. Indeed, it is the only thing that ever has."
>> *~Margaret Mead*
>>
>> On Wed, May 10, 2017 at 9:27 PM, Eric Mwangi via kictanet <
>> kictanet at lists.kictanet.or.ke> wrote:
>>
>>> As I said the era of fake news is here and the position adopted here was
>>>
>>> Extract from CA
>>>
>>>
>>>
>>>
>>>
>>> Sent from my iPhone
>>>
>>> Sent from my iPhone
>>>
>>> On 10 May 2017, at 18:09, Ronald Ojino <ronojinx at gmail.com> wrote:
>>>
>>> Interesting times ahead indeed....The founder of Cambridge Analytica,
>>> Kosinski once stated that there is alot of data to mine and algorithms keep
>>> getting better. It would be very interesting to see if it works this time
>>> round...taking note that this is Kenya where our politics is not driven
>>> majorly by issues but other deep rooted issues like 'our man syndrome'
>>> etc...it may not play out as expected...lets wait and see... My worry in
>>> this era remains the amount of digital footprint we leave online...not only
>>> can these guys mine information about our political affiliation but much
>>> more..this should really be worried.
>>> Ronald Ojino
>>>
>>> On 10-May-2017 5:06 PM, "Erick Mwangi via kictanet" <
>>> kictanet at lists.kictanet.or.ke> wrote:
>>>
>>>> Harry,
>>>>
>>>> Purely unfortunate approach adopted here. What is more effective in the
>>>> two statements?
>>>> 1 - This is a private beach, do not swim!
>>>> 2 - Crocodiles present - do not swim!
>>>>
>>>>
>>>>
>>>>
>>>> E Njoroge Mwangi
>>>> Technology| FINTECH | Big Data
>>>>
>>>> Cell +44 7539372742 <+44%207539%20372742>
>>>> Skype: Erick.mwangi
>>>>
>>>> On Wed, May 10, 2017 at 2:32 PM, Harry Delano via kictanet <
>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>
>>>>> Well,
>>>>>
>>>>> For a moment there, I felt we were discussing pure data analytics, but
>>>>> if Mutemi's earlier contribution is placed in the context of what we have
>>>>> witnessed in the muddied waters of Brexit, U.S elections and recently
>>>>> France, then a disturbing pattern in this trade that blurs the line on the
>>>>> scientifics is now emerging rather fast, since everyone contestant wants a
>>>>> win at all costs and the firms want to deliver, and earn big on the other
>>>>> hand..! Add to this  other geo-political factors at play - it's muddied
>>>>> indeed.
>>>>>
>>>>> It's a mercenary like approach, that employ psycho metric data-driven
>>>>> warfare to a deadly effect as opposed to  traditional data-driven analytics
>>>>> that should majorly factor in and be driven in part by the socio-economic
>>>>> welfare of the audience. Instead this seems to have evolved quickly into
>>>>> scare mongering tactics that leverage data mining(ethical and unethical) to
>>>>> appeal to and incite the target audience's worst instincts. This should be
>>>>> shunned ..
>>>>>
>>>>> Harry
>>>>> *From: *Grace Mutung'u via kictanet
>>>>> *Sent: *Wednesday, May 10, 2017 14:52
>>>>> *To: *Harry Delano
>>>>> *Reply To: *KICTAnet ICT Policy Discussions
>>>>> *Cc: *Grace Mutung'u; Treblex at predictiveanalytics.co.ke
>>>>> *Subject: *Re: [kictanet] Cambridge Analytica and the Kenyan Elections
>>>>>
>>>>> @Douglas and all,
>>>>> It will be interesting to understand what other factors (apart from
>>>>> ethnicity) tip an election at national level in Kenya. Is the middle class
>>>>> vote going to count? So keyboard warriors have a significant effect afterall
>>>>> @Coach, I am reading comments about the upcoming presidential debates
>>>>> and my conclusions is that people have already made their decisions and the
>>>>> debates are for other purposes. Would data really help to pull voters
>>>>> heartstrings?
>>>>>
>>>>> @John Nduvala,  please share your insights from your book. This is
>>>>> interesting
>>>>>
>>>>> On 10 May 2017 7:34 a.m., "Timothy- Coach- Oriedo via kictanet" <
>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>
>>>>>>
>>>>>> It's fallacy to consider Big Data as a preserve for traditional data
>>>>>> as most comments posit.
>>>>>>
>>>>>> On the contrary Big Data is for the chaff, it looks for meaning where
>>>>>> you wouldn't find.  With the advent of social media there is more fodder
>>>>>> for data scientists who have backgrounds in psychology, anthropology,
>>>>>> sociology who work together with stasticians and computer scientiss to
>>>>>> build algorithms and API  that run on Natural Language Processing to mine
>>>>>> data and transform it into various dimensions.
>>>>>>
>>>>>> Having said that be aware the biggest use case for Cambridge
>>>>>> Analytical solution is nuansing of communication campaigns to target
>>>>>> behaviour change especially in swing vote areas and also for gerry
>>>>>> mandering of legislative boundaries.
>>>>>>
>>>>>>
>>>>>> Watch the space.
>>>>>>
>>>>>> Regards
>>>>>>
>>>>>> Timothy Oriedo
>>>>>>
>>>>>> Co-founder
>>>>>> Predictive Analytics
>>>>>>
>>>>>> www.predictiveanalytics.co.ke
>>>>>>
>>>>>>
>>>>>>
>>>>>>
>>>>>> Timothy Oriedo
>>>>>>
>>>>>> about.me/Timoriedo
>>>>>>
>>>>>>
>>>>>>
>>>>>> On 10 May 2017 14:25, "Douglas Gichuki via kictanet" <
>>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>>
>>>>>>> A major question for CA to answer is the quantum of voter fluidity
>>>>>>> in the Kenyan ecosystem. That is; what is the likelihood that there is an
>>>>>>> actual swing vote in Kenya? Are these swing voters online and on social
>>>>>>> media?
>>>>>>>
>>>>>>> The two major political groupings draw their support from what seem
>>>>>>> to be unmovable, unwavering and unquestioning bases. This is largely
>>>>>>> because of the central organising question of our politics around ethnic
>>>>>>> nationalism. As such, the exasperated voter in the middle is likely to be
>>>>>>> voting for a fringe candidate, or not voting at all. In this climate, who
>>>>>>> will CA be targeting with their psychometrics?
>>>>>>>
>>>>>>>
>>>>>>> On May 10, 2017 1:07 PM, "John Ndavula via kictanet" <
>>>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>>>
>>>>>>> In my book *Social Media Adoption and Campaigns in Kenya**, *scheduled
>>>>>>> for publication in June this year, I explore the relationship between
>>>>>>> social media and politics, more precisely the political campaign. One of
>>>>>>> the questions I address is: What power do social media exercise in the
>>>>>>> political campaign process in Kenya? Although my empirical data is hinged
>>>>>>> on the 2013 general elections, it is interesting to note that this question
>>>>>>> continues to excite interest in the 2017 political campaigns.
>>>>>>>
>>>>>>>
>>>>>>> John Ndavula
>>>>>>>
>>>>>>> On Wed, May 10, 2017 at 1:58 PM, Mutemi wa Kiama via kictanet <
>>>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>>>
>>>>>>>> Which company are NASA using?
>>>>>>>>
>>>>>>>> Edwin Kiama
>>>>>>>>
>>>>>>>> Thoughts become things... choose the good ones!
>>>>>>>>
>>>>>>>> ------------------------------------------------------------
>>>>>>>> -------------------------------------------
>>>>>>>> Social Justice Entrepreneur, Human Rights Defender,
>>>>>>>>
>>>>>>>> #DevolutionIsRevolution Champion
>>>>>>>>
>>>>>>>> The Wanjiku Agenda Kenya Foundation (WAKenya)
>>>>>>>> Ordinary, fearless Kenyans.
>>>>>>>>
>>>>>>>> https://www.facebook.com/wanjikurevolutionkenya
>>>>>>>>
>>>>>>>> https://twitter.com/WanjikuRevolt
>>>>>>>>
>>>>>>>> https://plus.google.com/u/1/+WanjikuMapinduzi/posts
>>>>>>>>
>>>>>>>> http://www.scribd.com/wmkenya
>>>>>>>>
>>>>>>>>
>>>>>>>> "Never doubt that a small group of thoughtful, committed people can
>>>>>>>> change the world. Indeed, it is the only thing that ever
>>>>>>>> has." ~Margaret Mead
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> On 10 May 2017 1:35 p.m., "Ali Hussein via kictanet" <
>>>>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>>>>
>>>>>>>> Grace and all
>>>>>>>>
>>>>>>>> There is enough digital data in this country to tip an election.
>>>>>>>> With over 6 million Facebook users (Maybe the FB team on this list can
>>>>>>>> verify it), with our own version of fake news and negative websites going
>>>>>>>> up both for and against the incumbents and the opposition, with Kenyans
>>>>>>>> being one of the most digitally savvy in the continent the stage is set for
>>>>>>>> interesting times.
>>>>>>>>
>>>>>>>> One thing is for sure - We have enough digital data in this country
>>>>>>>> to tip an election.
>>>>>>>>
>>>>>>>> We are now mainstream digitally. Fact.
>>>>>>>>
>>>>>>>> Oh..And NASA also has the equivalent of CA on their side. :-) So
>>>>>>>> this is evenly matched when it comes to digital arsenals. All I can tell
>>>>>>>> you guys is this:-
>>>>>>>>
>>>>>>>> Buy popcorn, a coke, or your other favourite drink and enjoy the
>>>>>>>> show. Just don't forget to vote for your favourite candidate!! Or Party! :-)
>>>>>>>>
>>>>>>>> Regards
>>>>>>>>
>>>>>>>> *Ali Hussein*
>>>>>>>>
>>>>>>>> *Principal*
>>>>>>>>
>>>>>>>> *Hussein & Associates*
>>>>>>>>
>>>>>>>>
>>>>>>>>
>>>>>>>> Tel: +254 713 601113
>>>>>>>>
>>>>>>>> Twitter: @AliHKassim
>>>>>>>>
>>>>>>>> Skype: abu-jomo
>>>>>>>>
>>>>>>>> LinkedIn: http://ke.linkedin.com/in/alihkassim
>>>>>>>> <http://ke.linkedin.com/in/alihkassim>
>>>>>>>>
>>>>>>>>
>>>>>>>> 13th Floor , Delta Towers, Oracle Wing,
>>>>>>>>
>>>>>>>> Chiromo Road, Westlands,
>>>>>>>>
>>>>>>>> Nairobi, Kenya.
>>>>>>>>
>>>>>>>> Any information of a personal nature expressed in this email are
>>>>>>>> purely mine and do not necessarily reflect the official positions of the
>>>>>>>> organizations that I work with.
>>>>>>>>
>>>>>>>> On Wed, May 10, 2017 at 12:29 PM, Grace Mutung'u via kictanet <
>>>>>>>> kictanet at lists.kictanet.or.ke> wrote:
>>>>>>>>
>>>>>>>>> Jubilee has contracted the services of global data mining company
>>>>>>>>> Cambridge Analytica in the run-up to the August presidential election.
>>>>>>>>>
>>>>>>>>> http://www.the-star.co.ke/news/2017/05/10/uhuru-hires-data-f
>>>>>>>>> irm-behind-trump-brexit-victories_c1557720
>>>>>>>>>
>>>>>>>>> Do we really have that much data in Kenya for the kind of data
>>>>>>>>> mining that Cambridge Analytica allegedly carries out?
>>>>>>>>> Interesting times....
>>>>>>>>>
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>>>>>>>>>
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>>>>>>>>
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>>>>>>>
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>>>>>>> platform for people and institutions interested and involved in ICT policy
>>>>>>> and regulation. The network aims to act as a catalyst for reform in the ICT
>>>>>>> sector in support of the national aim of ICT enabled growth and development.
>>>>>>>
>>>>>>> KICTANetiquette : Adhere to the same standards of acceptable
>>>>>>> behaviors online that you follow in real life: respect people's times and
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>>>>>>
>>>>>> _______________________________________________
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>>>>>> ailman/options/kictanet/nmutungu%40gmail.com
>>>>>>
>>>>>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder
>>>>>> platform for people and institutions interested and involved in ICT policy
>>>>>> and regulation. The network aims to act as a catalyst for reform in the ICT
>>>>>> sector in support of the national aim of ICT enabled growth and development.
>>>>>>
>>>>>> KICTANetiquette : Adhere to the same standards of acceptable
>>>>>> behaviors online that you follow in real life: respect people's times and
>>>>>> bandwidth, share knowledge, don't flame or abuse or personalize, respect
>>>>>> privacy, do not spam, do not market your wares or qualifications.
>>>>>>
>>>>>
>>>>>
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>>>>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder
>>>>> platform for people and institutions interested and involved in ICT policy
>>>>> and regulation. The network aims to act as a catalyst for reform in the ICT
>>>>> sector in support of the national aim of ICT enabled growth and development.
>>>>>
>>>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>>>> online that you follow in real life: respect people's times and bandwidth,
>>>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>>>>> not spam, do not market your wares or qualifications.
>>>>>
>>>>
>>>>
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>>>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
>>>> for people and institutions interested and involved in ICT policy and
>>>> regulation. The network aims to act as a catalyst for reform in the ICT
>>>> sector in support of the national aim of ICT enabled growth and development.
>>>>
>>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>>> online that you follow in real life: respect people's times and bandwidth,
>>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>>>> not spam, do not market your wares or qualifications.
>>>>
>>>
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>>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
>>> for people and institutions interested and involved in ICT policy and
>>> regulation. The network aims to act as a catalyst for reform in the ICT
>>> sector in support of the national aim of ICT enabled growth and development.
>>>
>>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>>> online that you follow in real life: respect people's times and bandwidth,
>>> share knowledge, don't flame or abuse or personalize, respect privacy, do
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>>
>>
>> _______________________________________________
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>> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
>> for people and institutions interested and involved in ICT policy and
>> regulation. The network aims to act as a catalyst for reform in the ICT
>> sector in support of the national aim of ICT enabled growth and development.
>>
>> KICTANetiquette : Adhere to the same standards of acceptable behaviors
>> online that you follow in real life: respect people's times and bandwidth,
>> share knowledge, don't flame or abuse or personalize, respect privacy, do
>> not spam, do not market your wares or qualifications.
>>
>
>
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>
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>
> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>
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