[kictanet] The Data that turned the world upside down...

[Ngigi Waithaka]

Listers,

The other side of big firms is big data...

https://motherboard.vice.com/en_us/article/how-our-likes-helped-trump-win

This is the world we live in.... The excerpt below from the article above
helps to put things into perspective...

*In 2012, Kosinski proved that on the basis of an average of 68 Facebook
"likes" by a user, it was possible to predict their skin color (with 95
percent accuracy), their sexual orientation (88 percent accuracy), and
their affiliation to the Democratic or Republican party (85 percent). But
it didn't stop there. Intelligence, religious affiliation, as well as
alcohol, cigarette and drug use, could all be determined. From the data it
was even possible to deduce whether someone's parents were divorced.*

*Seventy "likes" were enough to outdo what a person's friends knew, 150
what their parents knew, and 300 "likes" what their partner knew.*

And guess which other country is a reference for Big Data in politics by
the same firm running Trumps Big Data?

https://sclgroup.cc/elections/projects/kenya/

-- 
*Regards,*

*Wait**haka Ngigi*
Chief Executive Officer | Alliance Technologies | MCK Nairobi Synod Building
T +254 20 525 0750 |Office Mobile: +254 716 201061 | M +254 737 811 000
www.at.co.ke
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