[kictanet] M-AKIBA SMSes: Is Safaricom sincere on innovation?

[Ali Hussein]

Wangari

You have raised an important point.

Permission Marketing is becoming a critical issue in the era of more
awareness on privacy. Most major companies have clauses in their Terms and
Conditions that specifically state that they can market to you products and
services from partners. I suspect this is the clause they are using to
market the M-Akiba product.

It's important for companies to differentiate between spam and a genuine
marketing message. The problem with that is that its a very thin line. In
the era of Mass Customization and Targeting its super lazy (and detrimental
to their brands) for Telcos to just send out an email/SMS blast.

*Ali Hussein*

*Principal*

*Hussein & Associates*



Tel: +254 713 601113

Twitter: @AliHKassim

Skype: abu-jomo

LinkedIn: http://ke.linkedin.com/in/alihkassim
<http://ke.linkedin.com/in/alihkassim>


13th Floor , Delta Towers, Oracle Wing,

Chiromo Road, Westlands,

Nairobi, Kenya.

Any information of a personal nature expressed in this email are purely
mine and do not necessarily reflect the official positions of the
organizations that I work with.

On Thu, Jul 27, 2017 at 3:18 PM, WANGARI KABIRU via kictanet <
kictanet at lists.kictanet.or.ke> wrote:

> Could someone explain how recently messages were received on the wonderful
> product M-AKIBA by mobile phone holders - as an SMS invitation to signup to
> this product listed for subscription not via the traditional stock broker
> but via telcos; part of why it is lauded a digital innovation
>
> Where did the telephone numbers come from? Did the subscribers consent or
> subscribe somewhere to be receiving messages? Should subscribers expect
> more random messages and products/services this way?
>
> I ask this because there might be an opportunity for the young budding
> entrepreneurs to get their wonderful products/services broadcasted to the
> masses.
>
> Blessed day.
>
> Regards/Wangari
>
> ---
> Pray God Bless. 2013Wangari circa - "Being of the Light, We are Restored
> Through Faith in Mind, Body and Spirit; We Manifest The Kingdom of God on
> Earth".
>
>
> On Saturday, 22 July 2017, 10:20, K Machuhi via kictanet <
> kictanet at lists.kictanet.or.ke> wrote:
>
>
> The commentary response to the article by Kiringai kamau articulates the
> needed paradigm shift in data. Safaricom etc are providing consumer
> services which we willingly subscribe to. Collection of data is incidental
> part of that service delivery process.
> Individuals own their data. Where are the famed developers to make a
> personal data repository app? One could even make money selling personal
> data to Bobby and others in data science vocations.
> As for civic data, as long as tax money was involved in its
> collection....there should and will be a framework of obtaining that data.
> Bureau of statistics website has quite some data gems but one needs 7th
> sense to navigate and obtain the data..e.g. the 2009 census data.
>
> On 21 Jul 2017 09:12, "Walubengo J via kictanet" <
> kictanet at lists.kictanet.or.ke > wrote:
>
> Let me start with a disclaimer :-)
>
> This post is not from me but one Robert Yawe,
>
> Have a read.
>
> https://www.cio.co.ke/ featured/is-safaricom-sincere- on-innovation/
> <https://www.cio.co.ke/featured/is-safaricom-sincere-on-innovation/>
>
> walu.
>
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> sector in support of the national aim of ICT enabled growth and development.
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> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
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> The Kenya ICT Action Network (KICTANet) is a multi-stakeholder platform
> for people and institutions interested and involved in ICT policy and
> regulation. The network aims to act as a catalyst for reform in the ICT
> sector in support of the national aim of ICT enabled growth and development.
>
> KICTANetiquette : Adhere to the same standards of acceptable behaviors
> online that you follow in real life: respect people's times and bandwidth,
> share knowledge, don't flame or abuse or personalize, respect privacy, do
> not spam, do not market your wares or qualifications.
>
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