[kictanet] Understanding the nuances of mobile value added services

[Mbugua Njihia]

​Mobile technology has come a long way since the wide-eyed days when access
to it was a preserve of the wealthy. In the present day with official stats
putting the Kenyan market at 33.3 million mobile subscribers, every single
business entity has a large percentage of its consumers active daily on
mobile making the channel most attractive for marketing, demand generation
and general communication ~
http://www.mbuguanjihia.com/business/understanding-the-nuances-of-mobile-value-added-services.html​
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