[kictanet] Fw: [isoc_ke] The battle for control of Kenyan Digital airspace

[Network of non- formal Educational institutions]

Dear AllElimu TV is one of the channel that has been on the digital platform since 2015. The delay in migration has affected us so much because consumers in Kenya have not been sensitized on the benefits of digital platform and so they did on willingly migrate. The three main broadcasters concentrated on frustrating the migration process and did not air anything on the discussion. Majority of Kenyan have been made to believe that the chines company is being favored against our local media houses.In the meantime Elimu TV and others could not get advertisements because the advertisers work on numbers. We have also been paying Signet and Startimes monthly fees for carrying us and relaying our content to available free to air set boxes.  It time that Government and its agencies start to support other Digital TV Channels with advertisements. We need an affirmative action to ensure that the upcoming channels survive.Signet should shelve the monthly charges until a level ground is established.
Jane.  

    

  On Wednesday, January 21, 2015 7:52 AM, Ali Hussein via isoc <isoc at lists.my.co.ke> wrote:
   

 Mwendwa
That is exactly my point.  We shouldn't disregard the fact that content costs. In the recent past we have seen local TV Stations come up with winning local programs. And local artists being awarded accordingly. We mustn't think that this comes out of thin air. Let Startimes and others enter into a commercial discussion with the media houses. I am sure they will come to an agreement.
AliHussein  Tel: +254 770 906375/ 713 601113
Twitter: @AliHKassimSkype: abu-jomoLinkedIn: http://ke.linkedin.com/in/alihkassimBlog: www.alyhussein.com


Any information of a personal nature expressed in this email are purely mine and do not necessarily reflect the official positions of the organizations that I work with.
On Tue, Jan 20, 2015 at 6:44 PM, Mwendwa Kivuva <Kivuva at transworldafrica.com> wrote:


On 20 January 2015 at 17:26, Ali Hussein via kictanet <kictanet at lists.kictanet.or.ke> wrote:

On the side of the four media houses I believe they have a right to have a commercial discussion with GOtv and the others since content drives advertising revenue

I tend to believe GOtv, Startimes are "aerial" providers. If I am an advertiser, and I want my audience to be KBC viewers, I would put my advert on KBC and not GOtv. In the same breadth, the "aerial" providers should not be able to dictate a user's viewing experience. If I'm viewing KBC via Startimes, at no time should I see Startimes or ElimuTV or Citizen TV related advert without me the viewer switching stations.
Regards

______________________
Mwendwa Kivuva, Nairobi, Kenya

"There are some men who lift the age they inhabit, till all men walk on higher ground in that lifetime." - Maxwell Anderson




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