[kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

[Wainaina]

On 19 Feb 2015 15:01, "Eng. Wainaina Mungai" <wainaina at madeinkenya.org>
wrote:

> Hi Edith,
>
> I have attached an IPSOS survey that is one year old and their February
> 2015 STB purchase figures (image).
>
> You should find some interesting answers from a comparison of the IPSOS
> figures from a year ago with the Geopoll (January2015) & IPSOS (February
> 2015) in the context of the stakeholder consultations, sampling methods,
> ruling of the Supreme Court and position of the regulator.
>
> Regards,
> Wainaina
>
>
> On Thursday,February 19, 2015, Edith Adera via kictanet <
> kictanet at lists.kictanet.or.ke> wrote:
>
>>  Rachel,
>>
>>
>>
>> Thanks for the poll results. A number of critical observations:
>>
>>
>>
>> *the survey was done with 400 pax via sms - this already creates a bias
>> as your average person will unlikely respond by sms (so the poll reached an
>> elite group!). A national representative sample makes more sense or atleast
>> on the ground surveys to reach those unlikely to use sms for surveys
>>
>>
>>
>> *there is a difference between awareness vs action. Ofcourse with all the
>> noise, awareness levels are high, action is low as I see 56% of your sample
>> has taken NO ACTION (if this is extrapolated to the 40+million Kenyans it's
>> a huge number even with the sample bias I pointed out above). So "action"
>> is what we should focus on and not awareness.
>>
>>
>>
>> *the reasons for not switching over are also quite instructive (see the
>> the pie-chart on slide 13)
>>
>>
>>
>> This last point "reasons for not switching over" is the crux of the
>> matter! And that is where our energies should be concentrated and keep in
>> mind the bias issue knowing that millions have not taken action.
>>
>>
>>
>> I rest my case.
>>
>>
>>
>> Edith
>>
>>
>>
>> *_______________*
>>
>> *Edith Ofwona*
>>
>> Senior Program Specialist
>>
>> Agriculture and Environment
>>
>> International Development Research Centre|Centre de recherches pour le
>> développement international
>>
>> Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique
>> Subsaharienne
>>
>> *Physical Address: 3rd Floor, Eaton Place, United Nations Crescent,
>> Gigiri *
>>
>> +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406
>>
>> *eofwona at idrc.ca* |eofwona at crdi.ca |www.idrc.ca |www.crdi.ca
>>
>>
>>
>> @IDRC_CRDI <https://twitter.com/IDRC_CRDI>
>> <https://twitter.com/idrc_crdi>   <https://www.facebook.com/IDRC.CRDI>
>> <https://www.youtube.com/user/IDRCCRDI>
>>
>> Subscribe | Abonnement IDRC Bulletin <http://www.idrc.ca/Subscribe>   Bulletin
>> du CRDI <http://www.crdi.ca/Abonner>
>>
>>
>>
>>
>>
>> *From:* Alwala, Rachel [mailto:Alwala at ca.go.ke]
>> *Sent:* February-19-15 10:53 AM
>> *To:* Edith Adera; KICTAnet ICT Policy Discussions
>> *Subject:* RE: [kictanet] D. Migration - CAK Needs to Educate the
>> Average Kenyan!
>>
>>
>>
>> Dear Edith,
>>
>>
>>
>> Indeed there can never be enough education and awareness but that is not
>> to say CA has not done anything.  We have had roadshows, market activations
>>  all over the country, advertisements in the print and electronic media,
>> digital platforms, and even door to door campaigns in Nairobi in December.
>> Certainly the advertising was challenged by the fact that the three media
>> houses would not take any paid advertisements or publish any factual
>> information on digital migration . This limited the reach quite a bit.  The
>> campaigns were aligned to the phased switch off and so we are still doing
>> the rounds.  We need all efforts from all 'convertees' so any proposals on
>> how you can reach your constituencies on our behalf would be great!
>>
>>
>>
>> In addition, see the poll results from Geo Poll, the largest pollster in
>> Africa.  This was released in January.  It will give you a glimpse on the
>> level of awareness on this issue.
>>
>>
>>
>> Also be sure to check our  social media pages  Face Book:
>> *DigitalTVkenya* and Twitter:  *digitalTVkenya* .  You will be amazed
>> that people are so much aware and are having active discussions on the
>> subject matter.
>>
>>
>>
>> But admittedly, we need to do more especially as the deadline
>> approaches.
>>
>>
>>
>> Regards,
>>
>>
>>
>> Rachel
>>
>>
>>
>> *From:* kictanet [
>> mailto:kictanet-bounces+alwala=ca.go.ke at lists.kictanet.or.ke] *On Behalf
>> Of *Edith Adera via kictanet
>> *Sent:* 19 February 2015 10:36
>> *To:* Alwala, Rachel
>> *Subject:* Re: [kictanet] D. Migration - CAK Needs to Educate the
>> Average Kenyan!
>>
>>
>>
>> Odhiambo,
>>
>>
>>
>> Take a walk around and ask the common Kenyan and even the educated ones
>> in the streets....we're stuck in our techy world, so we imagine everyone else
>> is knowledgeable. Open your eyes!
>>
>>
>>
>> I would like to see poll results on digital migration then we can talk.
>>
>>
>>
>> Edith
>>
>>
>>
>> *_______________*
>>
>> *Edith Ofwona*
>>
>> Senior Program Specialist
>>
>> Agriculture and Environment
>>
>> International Development Research Centre|Centre de recherches pour le
>> développement international
>>
>> Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique
>> Subsaharienne
>>
>> *Physical Address: 3rd Floor, Eaton Place, United Nations Crescent,
>> Gigiri *
>>
>> +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406
>>
>> *eofwona at idrc.ca* |eofwona at crdi.ca |www.idrc.ca |www.crdi.ca
>>
>>
>>
>> @IDRC_CRDI <https://twitter.com/IDRC_CRDI>
>> <https://twitter.com/idrc_crdi>   <https://www.facebook.com/IDRC.CRDI>
>> <https://www.youtube.com/user/IDRCCRDI>
>>
>> Subscribe | Abonnement IDRC Bulletin <http://www.idrc.ca/Subscribe>   Bulletin
>> du CRDI <http://www.crdi.ca/Abonner>
>>
>>
>>
>>
>>
>> *From:* Odhiambo Washington [mailto:odhiambo at gmail.com]
>> *Sent:* February-19-15 10:11 AM
>> *To:* Edith Adera; KICTAnet ICT Policy Discussions
>> *Subject:* Re: [kictanet] D. Migration - CAK Needs to Educate the
>> Average Kenyan!
>>
>>
>>
>> Hello Edith,
>>
>>
>>
>> How do you define "the average Kenyan" in this context?
>>
>>
>>
>> On what basis do you say the average Kenyan has no clue?
>>
>>
>>
>> In my world, the average Kenyan has every clue about the digital
>> migration. Why?
>>
>>
>>
>> The average Kenyan has been sensitized about this Digital Migration via
>>
>>
>>
>> (a) Their own TV - Ads
>>
>> (b) Newspaper Ads
>>
>> (c) Road Shows
>>
>>
>>
>> I vaguely recall there were some SMS about this as well.
>>
>>
>>
>> I do not think CA could mobilize agents to visit every household in order
>> to sensitize every Kenyan.
>>
>>
>>
>> I see you have asked a question: "What is CAK doing to educate the
>> average Kenyan.."
>>
>>
>>
>> This was already done, FYI. I think it's just you lagging behind:)
>>
>>
>>
>>
>>
>>
>>
>> On 19 February 2015 at 10:00, Edith Adera via kictanet <
>> kictanet at lists.kictanet.or.ke> wrote:
>>
>>  Thanks Rachel for sharing this.
>>
>>
>>
>> While this is great to share, the average Kenyan has NO clue what we're
>> talking about, why they need to move, what they need to get in terms of
>> STB, where, prices etc. The list you've sent is very technical, how can you
>> simplify it for the common person and even for those alittle more techy,
>> how do I know which model is better etc. The specs don't make sense to the
>> common person.
>>
>>
>>
>> What is CAK doing to educate the average Kenyan (whom as we know is a
>> "peculiar" consumer)?
>>
>>
>>
>> I'm very concerned that we are just watching the theatrics, but not many
>> are moving in the direction of migration, in reality!
>>
>>
>>
>> We can talk off line
>>
>>
>>
>> Edith
>>
>> *_______________*
>>
>> *Edith Ofwona*
>>
>> Senior Program Specialist
>>
>> Agriculture and Environment
>>
>> International Development Research Centre|Centre de recherches pour le
>> développement international
>>
>> Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique
>> Subsaharienne
>>
>> *Physical Address: 3rd Floor, Eaton Place, United Nations Crescent,
>> Gigiri *
>>
>> +254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406
>>
>> *eofwona at idrc.ca* |eofwona at crdi.ca |www.idrc.ca |www.crdi.ca
>>
>>
>>
>> @IDRC_CRDI <https://twitter.com/IDRC_CRDI>
>> <https://twitter.com/idrc_crdi>   <https://www.facebook.com/IDRC.CRDI>
>> <https://www.youtube.com/user/IDRCCRDI>
>>
>> Subscribe | Abonnement IDRC Bulletin <http://www.idrc.ca/Subscribe>   Bulletin
>> du CRDI <http://www.crdi.ca/Abonner>
>>
>>
>>
>>
>>
>> *From:* kictanet [mailto:kictanet-bounces+eadera=
>> idrc.ca at lists.kictanet.or.ke] *On Behalf Of *Alwala, Rachel via kictanet
>> *Sent:* February-18-15 6:17 PM
>> *To:* Edith Adera
>> *Subject:* Re: [kictanet] Which set top box are you using?
>>
>>
>>
>> Dear Listers,
>>
>>
>>
>> Sorry I have been off the list for a while for technical reasons but good
>> to see this debate on digital migration.
>>
>>
>>
>> I thought I would share some facts about digital migration together with
>> a list of boxes type-approved by the Authority with respective contacts.
>>
>>
>>
>> Regards,
>>
>>
>>
>> Rachel Alwala
>>
>> CA
>>
>>
>>
>> *From:* kictanet [
>> mailto:kictanet-bounces+alwala=ca.go.ke at lists.kictanet.or.ke] *On Behalf
>> Of *Grace Mutung'u (Bomu) via kictanet
>> *Sent:* 18 February 2015 17:34
>> *To:* Alwala, Rachel
>> *Subject:* [kictanet] Which set top box are you using?
>>
>>
>>
>> Listers,
>>
>> I would be interested to know, for those who have bought set top boxes,
>> which one are you using, where did you get it from, at how much and what is
>> your experience?
>>
>> Regards,
>>
>>
>>
>> --
>>
>> Grace L.N. Mutung'u
>> Nairobi Kenya
>> Skype: gracebomu
>> Twitter: @Bomu
>>
>>
>>
>>
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>>
>>
>>
>> --
>>
>> Best regards,
>> Odhiambo WASHINGTON,
>> Nairobi,KE
>> +254733744121/+254722743223
>> "I can't hear you -- I'm using the scrambler."
>>
>
>
> --
>
> *Live simply, love generously, care deeply, speak kindly and trust in our
> Creator who loves us. *
>
>
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