[kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Thu Feb 19 11:15:27 EAT 2015

Rachel,

Thanks for the poll results. A number of critical observations:

*the survey was done with 400 pax via sms - this already creates a bias as your average person will unlikely respond by sms (so the poll reached an elite group!). A national representative sample makes more sense or atleast on the ground surveys to reach those unlikely to use sms for surveys

*there is a difference between awareness vs action. Ofcourse with all the noise, awareness levels are high, action is low as I see 56% of your sample has taken NO ACTION (if this is extrapolated to the 40+million Kenyans it's a huge number even with the sample bias I pointed out above). So "action" is what we should focus on and not awareness.

*the reasons for not switching over are also quite instructive (see the the pie-chart on slide 13)

This last point "reasons for not switching over" is the crux of the matter! And that is where our energies should be concentrated and keep in mind the bias issue knowing that millions have not taken action.

I rest my case.

Edith

_______________
Edith Ofwona
Senior Program Specialist
Agriculture and Environment
International Development Research Centre|Centre de recherches pour le développement international
Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne
Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri
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From: Alwala, Rachel [mailto:Alwala at ca.go.ke]
Sent: February-19-15 10:53 AM
To: Edith Adera; KICTAnet ICT Policy Discussions
Subject: RE: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Dear Edith,

Indeed there can never be enough education and awareness but that is not to say CA has not done anything.  We have had roadshows, market activations  all over the country, advertisements in the print and electronic media,  digital platforms, and even door to door campaigns in Nairobi in December.  Certainly the advertising was challenged by the fact that the three media houses would not take any paid advertisements or publish any factual information on digital migration . This limited the reach quite a bit.  The campaigns were aligned to the phased switch off and so we are still doing the rounds.  We need all efforts from all 'convertees' so any proposals on how you can reach your constituencies on our behalf would be great!

In addition, see the poll results from Geo Poll, the largest pollster in Africa.  This was released in January.  It will give you a glimpse on the level of awareness on this issue.

Also be sure to check our  social media pages  Face Book: DigitalTVkenya and Twitter:  digitalTVkenya .  You will be amazed that people are so much aware and are having active discussions on the subject matter.

But admittedly, we need to do more especially as the deadline approaches.

Regards,

Rachel

From: kictanet [mailto:kictanet-bounces+alwala=ca.go.ke at lists.kictanet.or.ke] On Behalf Of Edith Adera via kictanet
Sent: 19 February 2015 10:36
To: Alwala, Rachel
Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Odhiambo,

Take a walk around and ask the common Kenyan and even the educated ones in the streets....we're stuck in our techy world, so we imagine everyone else is knowledgeable. Open your eyes!

I would like to see poll results on digital migration then we can talk.

Edith

_______________
Edith Ofwona
Senior Program Specialist
Agriculture and Environment
International Development Research Centre|Centre de recherches pour le développement international
Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne
Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri
+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406
eofwona at idrc.ca<mailto:eofwona at idrc.ca> |eofwona at crdi.ca<mailto:%7Ceofwona at crdi.ca> |www.idrc.ca |www.crdi.ca

@IDRC_CRDI<https://twitter.com/IDRC_CRDI>   [cid:image010.png at 01D04C33.F0B10340] <https://twitter.com/idrc_crdi>   [cid:image011.png at 01D04C33.F0B10340] <https://www.facebook.com/IDRC.CRDI>    [cid:image012.png at 01D04C33.F0B10340] <https://www.youtube.com/user/IDRCCRDI>
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From: Odhiambo Washington [mailto:odhiambo at gmail.com]
Sent: February-19-15 10:11 AM
To: Edith Adera; KICTAnet ICT Policy Discussions
Subject: Re: [kictanet] D. Migration - CAK Needs to Educate the Average Kenyan!

Hello Edith,

How do you define "the average Kenyan" in this context?

On what basis do you say the average Kenyan has no clue?

In my world, the average Kenyan has every clue about the digital migration. Why?

The average Kenyan has been sensitized about this Digital Migration via

(a) Their own TV - Ads
(b) Newspaper Ads
(c) Road Shows

I vaguely recall there were some SMS about this as well.

I do not think CA could mobilize agents to visit every household in order to sensitize every Kenyan.

I see you have asked a question: "What is CAK doing to educate the average Kenyan.."

This was already done, FYI. I think it's just you lagging behind:)

On 19 February 2015 at 10:00, Edith Adera via kictanet <kictanet at lists.kictanet.or.ke<mailto:kictanet at lists.kictanet.or.ke>> wrote:
Thanks Rachel for sharing this.

While this is great to share, the average Kenyan has NO clue what we're talking about, why they need to move, what they need to get in terms of STB, where, prices etc. The list you've sent is very technical, how can you simplify it for the common person and even for those alittle more techy, how do I know which model is better etc. The specs don't make sense to the common person.

What is CAK doing to educate the average Kenyan (whom as we know is a "peculiar" consumer)?

I'm very concerned that we are just watching the theatrics, but not many are moving in the direction of migration, in reality!

We can talk off line

Edith
_______________
Edith Ofwona
Senior Program Specialist
Agriculture and Environment
International Development Research Centre|Centre de recherches pour le développement international
Regional Office for Sub-Saharan Africa | Bureau Régional de l'Afrique Subsaharienne
Physical Address: 3rd Floor, Eaton Place, United Nations Crescent, Gigiri
+254-20-2713161/0 | Fax: +254-20-2711063|Ext: 3406
eofwona at idrc.ca<mailto:eofwona at idrc.ca> |eofwona at crdi.ca<mailto:%7Ceofwona at crdi.ca> |www.idrc.ca<http://www.idrc.ca> |www.crdi.ca<http://www.crdi.ca>

@IDRC_CRDI<https://twitter.com/IDRC_CRDI>   [cid:image010.png at 01D04C33.F0B10340] <https://twitter.com/idrc_crdi>   [cid:image011.png at 01D04C33.F0B10340] <https://www.facebook.com/IDRC.CRDI>    [cid:image012.png at 01D04C33.F0B10340] <https://www.youtube.com/user/IDRCCRDI>
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From: kictanet [mailto:kictanet-bounces+eadera<mailto:kictanet-bounces%2Beadera>=idrc.ca at lists.kictanet.or.ke<mailto:idrc.ca at lists.kictanet.or.ke>] On Behalf Of Alwala, Rachel via kictanet
Sent: February-18-15 6:17 PM
To: Edith Adera
Subject: Re: [kictanet] Which set top box are you using?

Dear Listers,

Sorry I have been off the list for a while for technical reasons but good to see this debate on digital migration.

I thought I would share some facts about digital migration together with a list of boxes type-approved by the Authority with respective contacts.

Regards,

Rachel Alwala
CA

From: kictanet [mailto:kictanet-bounces+alwala=ca.go.ke at lists.kictanet.or.ke] On Behalf Of Grace Mutung'u (Bomu) via kictanet
Sent: 18 February 2015 17:34
To: Alwala, Rachel
Subject: [kictanet] Which set top box are you using?

Listers,
I would be interested to know, for those who have bought set top boxes, which one are you using, where did you get it from, at how much and what is your experience?
Regards,

--
Grace L.N. Mutung'u
Nairobi Kenya
Skype: gracebomu
Twitter: @Bomu

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Best regards,
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"I can't hear you -- I'm using the scrambler."
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